Inside AdSense: 2010

And a happy new year!

Tuesday, December 28, 2010

Posted by Katrina Kurnit - Inside AdSense team

Happy holidays from AdSense

Thursday, December 23, 2010

Posted by Katrina Kurnit - Inside AdSense team

The new AdSense interface: Greater efficiency

Monday, December 20, 2010

Posted by Katrina Kurnit - Inside AdSense

Google Apps welcomes AdSense

Thursday, December 16, 2010

launched an improvementgoogle.com/adsensegoogle.com/appsGoogle Enterprise blogother newly available servicesPosted by Jeremiah Dillon - Google Apps Team

General Category Blocking extended

Tuesday, December 14, 2010

new category blocking feature

Posted by Atul Bhandari - AdSense Product Manager

‘Tis the season for placement targeting: Don’t forget to optimize

Monday, December 13, 2010

placement targetingad placementsDoubleClick Ad PlannerOptimizead unit sizesHelp Center

Posted by Charise Wong - Inside AdSense team

Meet the international AdSense team

Thursday, December 09, 2010

postedhere

If you’re a publisher from any of these markets, feel free to comment and say hi. Your local AdSense team will be excited to hear from you!

Posted by Gus Smidt - Inside AdSense team

Improve your AdSense implementation for the holidays

Tuesday, December 07, 2010

sign up
Choose the right ad units for your pages. As a general rule of thumb, wider ad units perform better because they:

Are easier for users to read and interact with
Allow more ads to be displayed within a unit
Are preferred by advertisers designing image or video ads

Also, remember to opt in to display text and image ads, as this increases the pool of advertisers competing to appear on your site.
Improve your AdSense implementation by increasing ad coverage on your site.

Put ads on pages that don’t currently have any, as this increases the chances of monetizing your site’s traffic. This is especially true for the high traffic areas of your site.
Our data shows that placing ads within the page content or article text, or near the navigational areas of your site, can strongly increase ad performance, since it gives your users relevant ads alongside the great content that they’re used to.
Use link units to monetize the smaller areas on your site.
Above all: the most effective change you can make is to put at least one ad unit above the fold -- the section of the page users see without scrolling down.

Don’t forget to sign up! We'll then check your site and get back to you.

We look forward to seeing your implementations!

Posted by Nathaniel Kolenberg - Inside AdSense team

AdSense Policy webinars are coming to Asia and Australia

Monday, December 06, 2010

Website content and ads implementation guidelines

Account violation and account safety

What do I do if I get a policy notice?

Live Q&A

Region

Regional Date/Time

PST Date/Time

Language

Registration

China

2:00-3:00PM
Beijing Time
Dec 15, 2010

10:00-11:00PM
PST
Dec 14, 2010

Chinese

Hong Kong

2:00-3:00PM
Beijing Time
Dec 9, 2010

10:00-11:00PM
PST
Dec 8, 2010

English

Taiwan

2:00-3:00PM
Beijing Time
Dec 8, 2010

10:00-11:00PM
PST
Dec 7, 2010

Chinese

Australia/
New Zealand

3:00-4:00PM
Sydney Time
Dec 8, 2010

8:00-9:00PM
PST
Dec 7, 2010

English

India

11:00AM-12:00PM
Mumbai time
Dec 7, 2010

9:30-10:30PM
PST
Dec 6, 2010

English

SEA (Thai)

12:00-1:00PM
Singapore time
Dec 14, 2010

8:00-9:00PM
PST
Dec 13, 2010

Thai

SEA(English)

3:00-4:00PM
Singapore time
Dec 14, 2010

11:00PM-12:00 PST
Dec 13-14, 2010

English

Japan

5:00-6:00PM
Tokyo Time
Nov 25, 2010

12:00-1:00AM
PST
Nov 25, 2010

Japanese

Completed

Posted by Peggy Chen - AdSense Policy team

AdSense for domains makes it easier to setup your domains

Friday, December 03, 2010

Help Centersign upPosted by Randy Heath - AdSense for domains team

Promote exclusive offers from top retailers through Google Affiliate Network

Wednesday, December 01, 2010

last postHere’s a sneak peak at some of the available offers:

16% off one item

Save 15% on unique and personalized gifts

Sharp 46" LED HDTV
$849.99

How do I promote these deals on my site?
To promote any of the exclusive affiliate holiday offers on December 13, you need to be an approved publisher in the Google Affiliate Network.

Apply for Google Affiliate Network with your AdSense Publisher ID (or sign in if you're already a Google Affiliate Network publisher).
Once approved, sign in to your account and find advertisers participating in the affiliate exclusive holiday offer program via the Announcements section within the Home tab.
Apply to the participating advertiser programs via the Join link within the Advertisers tab or directly through this blog post.
Tracking links will be available in your Google Affiliate Network account via the Announcements section within the Home tab on December 6. You can also locate “December 13 Offer” links in the Links section on December 13.

When can I post the deals?
The offers will not be live or valid until December 13, and all offers will expire at midnight Central Standard Time. Affiliates may not post offers until December 13. To learn more about Google Affiliate Network’s exclusive affiliate holiday offers, please visit this blog post.

Posted by Erica Sievert - Google Affiliate Network Team

The new AdSense interface: More controls

Monday, November 29, 2010

Posted by Katrina Kurnit - Inside AdSense team

Happy Thanksgiving

Wednesday, November 24, 2010

Posted by Katrina Kurnit - Inside AdSense team

The new AdSense interface: More insights

Monday, November 22, 2010

Posted by Katrina Kurnit - Inside AdSense team

The new AdSense interface: Take the tour

Thursday, November 18, 2010

YouTube playlistgoogle.com/ads/newadsensePosted by Katrina Kurnit - Inside AdSense team

Getting to know you at AdSense in Your City: Seattle

Wednesday, November 17, 2010

Posted by Katrina Kurnit - Inside AdSense team

Spot a problem? Check the Known Issues page

Monday, November 15, 2010

Known Issues pageold interfacenew interfaceAdSense ForumPosted by Katrina Kurnit - Inside AdSense team

Site maintenance on Saturday, November 13

Friday, November 12, 2010

Inside AdSense postPosted by Katrina Kurnit - Inside AdSense team

Introducing the new AdSense interface, now available globally

Wednesday, November 10, 2010

we announced

You’ve told us that data that helps you better understand your performance is critical to growing your revenue, so we’ve made sure that the new interface gives you more insights.You’ve continued to let us know that protecting your brand by having control over the ads that run on your site is extremely important, so we’ve improved our ad controls and made them easier to use.placement-targeted
You’ve shared with us the need to manage your account more efficiently, so we’ve redesigned the interface to help you complete tasks quickly and easily.google.com/ads/newadsensegetting started guidejoin the conversation in our ForumUPDATED Nov. 11, 2010Posted by Rahul Bafna and Allan Livingston - AdSense Product Managers, Michael Guntsch and Bart Govaert - AdSense Engineering

Announcing the new Inside AdSense Poland blog

Friday, November 05, 2010

Inside AdSense Polska

Inside AdSense PolskaPosted by Marcin Lipowiecki - Inside AdSense team

Join us for a webinar to learn the basics of DFP Small Business

Wednesday, November 03, 2010

learn moresign upTitle:Host:Date and Time:Register here.Posted by Katrina Kurnit - Inside AdSense team

AdSense in Your City is coming to Seattle

Monday, November 01, 2010

AdSense in Your City programthis formPosted by Katrina Kurnit - Inside AdSense team

A Halloween hello

Friday, October 29, 2010

Happy Halloween from the Google AdSense Team!

Posted by Katrina Kurnit - Inside AdSense Team

Western Union now in Thailand

Thursday, October 28, 2010

launching in four African countriespayment schedulelocal Western UnionHelp CenterPosted by Deborah Chang - AdSense Payments team

Make the most of your AdSense experience with our new checklist

Wednesday, October 27, 2010

AdSense Checklist

forumPosted by Natalia Niznik - Inside AdSense team

‘Tis the season for placement targeting: Display advertising

Monday, October 25, 2010

placement targetingdisplay advertisingenabling ad units to show text and image adsOfficial Google BlogPosted by Meredith Blackwell - Inside AdSense team

Avoiding accidental clicks Pt. 2: Use the right product

Wednesday, October 20, 2010

last post on invalid clicks

We don’t allow publishers to overlay AdSense for content ads on video content.

We don’t allow publishers to implement AdSense for content ads as in-stream video placements.

We don’t allow publishers to implement AdSense for content ads on interstitial pages. So if a user has decided to watch a video, you may not implement ads on pages saying “your video will start in 15 seconds." We’ve also seen this placement on Flash gaming sites in the form of an ad being shown to the user while the game is loading in the background. However, even if you allow users to skip these ads or close them, this placement is not allowed.

AdSense for videoAdSense for gamesPosted by Dan Zilic - AdSense Policy team

‘Tis the Season for Placement Targeting: Optimize Your Ad Units

Monday, October 18, 2010

Last weekDoubleClick Ad Plannerabove the fold and near your contenttop-performing ad sizesshow text and image adsimage adshigh performing ad unitsHelp CenterPosted by Charise Wong - Inside AdSense team

Site Maintenance on Saturday, October 16

Friday, October 15, 2010

Inside AdSense postPosted by Katrina Kurnit - Inside AdSense Team

Avoiding accidental clicks Pt. 1: Keeping the right distance

Thursday, October 14, 2010

invalid clickspast postwe detectsmart pricingPosted by Dan Zilic - AdSense Policy team

‘Tis the season for placement targeting: Market your site with DoubleClick Ad Planner

Tuesday, October 12, 2010

Last weekDoubleClick Ad Plannercustom channelsad placementsYouTube videoHelp CenterDoubleClick Ad Plannerbrief introductionsign upPosted by Meredith Blackwell - Inside AdSense team

Western Union now launched in four African countries

Friday, October 08, 2010

Algeria

Ghana

Kenya

Uganda

payment schedulelocal Western UnionHelp CenterPosted by Deborah Chang - AdSense Payments team

‘Tis the season for placement targeting

Wednesday, October 06, 2010

placement targetingad placementsHelp Centerthis videoPosted by Katrina Kurnit - Inside AdSense Team

Announcing beta test of expanded category blocking

Monday, October 04, 2010

launched sensitive category blocking

Posted by Atul Bhandari - AdSense Product Manager

Insight into your earnings (Part II): How smart pricing fits in

Thursday, September 30, 2010

smart pricingadvertising ecosystem

Posted by Arlene Lee - Inside AdSense Team

Learn AdSense optimization techniques with our new video series

Tuesday, September 28, 2010

Upgrade to high-performing units

Monetize more content

Optimize search box placement

Opt-in to text and image ads

Use link units

Opt-in to placement targeting

AdSense YouTube channeloptimization essentials center

Posted by Andrew Boni - AdSense Optimization team

Insight into your earnings Part I: Explaining the ad auction

Thursday, September 23, 2010

"Why do I earn more money from some ads and less from others? Why do my AdSense for content earnings vary from day to day, or week to week?"Help Center

Keep creating high-quality sites full of original content to attract more advertisers, and use Google Analytics to see which content is generating revenue.

Try adding popular advertiser formats such as the 300x250 medium rectangle to your pages.

Turn your channels into targetable ad placements to help advertisers identify and target premium locations on your pages.

Experiment to find the optimal locations for your ads, while making sure that your layouts won't generate accidental clicks.

Help advertisers find your sites by claiming them in Ad Planner. You can add descriptions and categories that describe your content, which will help increase the visibility of your ad units to interested advertisers.

Diagnosing Revenue FluctuationsPosted by Arlene Lee - Inside AdSense Team

Join the conversation: Getting to know our Top Contributors

Tuesday, September 21, 2010

As we mentioned in our post last week, we’re working on ways to introduce you to our Top Contributors to the help forum. A Top Contributor (TC) for over a year, Gracey tells us about why she became a TC, shares some of her experiences as an AdSense publisher, and provides some tips for all of you. We hope you enjoy getting to know her, and continue to visit the help forum with any questions you may have!What does it mean to be a Top Contributor (TC), and what do you like about it?AdSense Help Centerhelp forumprogram policiesWebmaster GuidelinesAre you a Google employee?help forumWhat is your experience like as a publisher?my sitesWhat's the most important piece of advice you can give a new publisher to help them make the most of AdSense?Help Centerhelp forumHow can publishers best utilize AdSense for content?AdSense for contentPosted by AdSensePro Chris - AdSense Forum Team

Introducing themed ads in Custom Search

Monday, September 20, 2010

plug-n-play themesCustom Search Element

feedbackPosted by Rajat Mukherjee - Group Product Manager, Search

Supplement your AdSense earnings with Google Affiliate Network

Thursday, September 16, 2010

veryGoogle Affiliate Network

Here’s how to get started:

Sign up for a Google Affiliate Network account with your AdSense Publisher ID.
As soon as you're approved for Google Affiliate Network, sign in and apply for advertiser programs.
Follow the instructions to start displaying cost-per-action ads.

Check out our Beginner’s Guide to help you through the process of becoming a successful affiliate publisher and continue reading for the answers to our frequently asked questions.

How are Google Affiliate Network ads different from the ads I serve through Google AdSense?
Affiliate programs are not ad units or campaigns; they are ongoing programs that allow advertisers to reward publishers (or “affiliate partners”) for driving sales or conversions. While your AdSense ads are automatically targeted, you will select which Google Affiliate Network advertiser programs to join and then choose which affiliate ads to add to your site.

Can I promote my Google Affiliate Network ads?
You may promote Google Affiliate Network ads on your site. If you endorse the product that you are referring, feel free to let your users know. By adding your personal review of the products you refer, you can help your users make more informed choices.

Note that you may not promote or call attention to AdSense ads in the same way. Learn more about important differences between CPC and CPA ads that explain the reasoning behind these separate policies.

What kinds of advertisers are in the Google Affiliate Network?
We have a diverse range of advertisers who run successful affiliate programs through our network. Just a few examples include Target, Barnes and Noble.com, Blue Nile, Verizon Wireless, Aéropostale, and Wedding Channel Store (The Knot).

Is this available for publishers outside the United States?
Yes, publishers in all countries supported by AdSense are eligible. However, the majority of advertisers in the Google Affiliate Network are currently focused on the US market.

How do I get paid?
If you've earned at least the minimum commission, you'll receive consolidated payments through your Google AdSense account.

Posted by Erica Sievert - Google Affiliate Network Team

Join the conversation: Visit the AdSense forum

Monday, September 13, 2010

Help forumcurrent forum discussionsPosted by Katrina Kurnit - Inside AdSense Team

Site Maintenance on Saturday, September 11

Friday, September 10, 2010

Inside AdSense postPosted by Katrina Kurnit - Inside AdSense Team

IAB's Long Tail Alliance AdSense webinar

Wednesday, September 08, 2010

Click here to register for the webinar.become an IAB Long Tail Alliance memberPosted by Stephen Kliff - AdSense Marketing

A Global Greeting

Thursday, September 02, 2010

Posted by Katrina Kurnit - Inside AdSense Team

AdSense email preferences: Get the most from your account and from Google

Monday, August 30, 2010

log inupdate your email preferencesAdSense In Your CitySpecial OffersCustomized help and performance suggestionsNewslettersnew AdSense interfaceGoogle Market ResearchInformation about other Google products and services which may be of interest to youlog inupdate your preferencesPosted by Katrina Kurnit - Inside AdSense Team

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