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‘Tis the season for placement targeting: Market your site with DoubleClick Ad Planner
Tuesday, October 12, 2010
Last week
, we introduced you to placement targeting as a great way to capitalize on the increase in advertiser spend during the holiday season. This week, we’re kicking off our three-part optimization series to help you maximize your earnings by taking advantage of
DoubleClick Ad Planner
. Ad Planner can help you market your site, make it easier for advertisers to search for you, and improve the data that these advertisers can see.
As you may recall from last week’s post, the first step to enabling placement-targeted ads to appear on your pages is to set up your
custom channels
as
ad placements
. Ad placements are specific groups of ad units where an advertiser can choose to place their ads using placement targeting. This enables advertisers to better identify websites that reach their target audiences based on the descriptions publishers provide about their sites, describing the content of their pages or the type of users who visit them. Turning custom channels into ad placements is simple. To learn more, check out our
YouTube video
and visit our
Help Center
.
Once you’ve set up your ad placements, we encourage you to try out
DoubleClick Ad Planner
, a free media planning tool that helps advertisers find the sites their audiences are likely to visit and helps publishers make their sites easier to target.
In Ad Planner, you can claim the sites you own and customize their descriptions. For each site, you can also add up to five categories that describe your site's content, and the types, sizes, and formats of ads that your site supports. Doing this allows advertisers to easily find ad placement descriptions that match the interests of their target audiences. More targeted ads leads to a better user experience on your site and a greater opportunity to increase your earnings. For more information on how to get started, watch this
brief introduction
to DoubleClick Ad Planner and
sign up
today.
Check back next week for more ‘tis the season for placement targeting tips!
Posted by Meredith Blackwell -
Inside AdSense
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