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In part two of our series for new publishers to turn their #PassionIntoProfit, we’ll cover three steps you can take to set up you up for success. Following these insights won’t guarantee success, however it will give more opportunities for your ads to perform, while making sure they complement your site’s user experience.
To get started, we’ll discuss three topics:
If you’re looking for an introductory overview of AdSense, check out the first part of this series where we cover the basics of AdSense.
Make the most of your ad placement
It’s important to keep the user in mind when deciding where to place ads. You want your ads to perform well, but adding too many can clutter your page for users.
Before you decide where to place ads, ask these 4 questions:
It’s a best practice to place ads next to the content your visitors are most likely to focus on, but take the time to make sure ads are clearly separate and identifiable from your content. Remember that ads that confuse or mislead visitors violate the AdSense program policies and are not allowed. Other ad placement actions that can lead to policy violations include:
Here are a few ad placement best practices that may improve the viewability of your ads.
Optimize for mobile
Today, there are now more searches on mobile than on desktop. This increase in mobile traffic has increased user expectations of mobile site performance. Meeting the expectations of mobile users continues to be a challenge for publishers. 53% of mobile users will abandon a page that takes longer than 3 seconds to load, with that number rising to 74% for pages that take longer than 5 seconds.
Despite this heavy shift towards mobile, a recent study by Think With Google found that the average time it takes to load a mobile landing page is 22 seconds.
Publishers who don’t adapt to mobile user needs are less likely to retain new visitors. This reduces their ability to convert site visits into ad revenue.
To get your mobile site up to speed, keep these insights in mind:
Once you’ve got your fast mobile site running smoothly on small-screens, take these additional steps to maximize your profits and ensure that you’re compliant with the AdSense program policies.
Keep AdSense safe for everyone
After signing up for an AdSense account, you’ll need to make sure your website is policy-compliant before getting approved.
While AdSense will work behind the scenes to maximize your performance, it’s your responsibility to make sure your content and placements adhere to AdSense policies.
Violation of AdSense policies can lead to your account being suspended or your website removed from the network. To keep your account in good standing, follow these best practices:
Our Webmaster Guidelines provides detailed notes on how to avoid spammy content and our all-in-one compliance guide is a resource for you to reduce the possibility of receiving a policy violation.
If you have any other questions about AdSense policy check out our Help Center to learn more, or join an #AskAdSense session Thursdays at 9:30am PT to speak directly with a support specialist.
Our beginner’s series will continue with ideas on how to plan and create content that sells.
If you think content monetization is right for your website, then try AdSense.
Posted by: Jay Castro from the AdSense team