Inside AdSense

Lighthouse Auditing for Publishers

Wednesday, August 15, 2018

In February, we announced the launch of SEO auditing tools in Lighthouse Chrome Extension, which is now available in Google Chrome Developer tools.

Lighthouse is an open-source, automated tool for improving the quality of web pages. Lighthouse is designed to help publishers improve the quality of their web sites, by providing tools and features for their developers to run audits for performance, compatibility, progressive web apps, SEO, and more.

The SEO audit category within Lighthouse was designed to validate and reflect the SEO basics that every site should get right, and provides detailed guidance to fix those issues. Current audits include checks for valid rel=canonical tag, successful HTTP response code, page title and description and more.

How do I use Lighthouse?

You can run Lighthouse in several ways:

Using the Lighthouse Chrome Extension:

Install the Lighthouse Chrome Extension
Click on the Lighthouse icon in the extension bar
Select the Options menu, click “SEO” and click OK, then generate report

Using Chrome Developer tools on Google Chrome:

Open Chrome Developer Tools
Go to Audits
Click Perform and audit
Click the “SEO” checkbox and click Run Audit.

The SEO audits category is not designed to replace any of your current strategies, or tools, nor does it make any SEO guarantees for Google websearch or other search engines. However, it covers some of the SEO best practices that are relevant for Webmasters and publishers who want to ensure their website is visible in Search. These checks are part of best practices that we provide for our publisher partners.

Posted by:

John Brown

Head of Publisher Policy Communications

AdSense now understands Telugu

Friday, June 29, 2018

AdSense supported languagesAdSense program policiesSign up for an AdSense accountAdd the AdSense code Sign up now

Updated impressions metrics for AdSense

Thursday, May 03, 2018

What’s changing? How will it impact partners?Help Center

Let’s talk about Policy! Partnership with Industry Associations, and Better Ads Standards

Monday, April 23, 2018

AdSense YouTube channelCoalition for Better AdsBetter Ads Standards

Helping publishers recover lost revenue from ad blocking

Monday, April 16, 2018

announced31 additional countriesad removal pass through Google Contributor How Funding Choices works

Protecting publishers: How Advertising Policies & Policy Enforcement Work

Tuesday, March 27, 2018

shared information

Policy

For publishers, our AdSense program policies outline the kinds of websites and content we allow to show Google ads. For example, our dangerous and derogatory content policy prohibits publishers from running Google ads on content that promotes discrimination against marginalized groups.
For advertisers, our AdWords policies determine which ads are acceptable and what types of products or services can be promoted with Google ads. For example, we prohibit technologies that attempt to deceive users or abuse our network, like auto-redirecting ads, malware-laden sites, or “trick-to-click” ads.

When creating AdSense policies, we try to strike a balance between the needs of users, advertisers, and publishers with two main goals; protecting users and respecting their experience online, and preventing inappropriate content from damaging the long-term success of the digital advertising ecosystem. To do so our policy team is comprised of professionals from a diverse array of backgrounds to help them work with a wide variety of stakeholders to craft fair and effective policies.

Technology

To enforce these policies, we use a combination of people and technology. This isn’t a simple effort, which is why we have thousands of Google employees working to maintain a safe and secure ads ecosystem. Google has over 2 million publisher relationships. In order provide defenses against bad actors, we invest heavily in technology - which enables us to monitor the clicks and impressions we receive, and also to scan our partners’ sites. These tools operate at the click, page, site, and account levels, so we can pick up bad content and bad practices (like non-human traffic) at a very granular level.

We see our relationships with publishers as a partnership, which requires publishers to do their part. Publishers need to follow best practices, understand where their traffic is coming from, and adhere to our policies. To assist publishers, we provide as many resources as possible to help them succeed. We offer a Policy Help Center, an AdSense Forum, a AdSense YouTube channel, our Inside AdSense blog, and our social channels. In addition, we speak at conferences, and host publisher events at our offices globally.

Controls

Every publisher has their own set of brand values that inform where what types of ads they will allow on their site or app. After we evaluate ads and sites for policy compliance, we provide advertisers controls they need to manage where and when their ads appear, and provide publishers the ability to control the type and format of ads appearing next to their content. We provide publishers with comprehensive controls to help publishers automatically block ads they do not want to appear on their sites, and over the last year we made changes to significantly improve the accuracy and quality of our automated filters.

The Future

Creating good policies, enforcing them consistently, and fighting invalid traffic is an ongoing investment, and something that we are proud to embrace. To help facilitate a healthy digital advertising ecosystem, we are investing more money, and more people to help detect bad content and be faster in how we handle escalations. Additionally, we are developing new technology which will allow us to be more precise in how we disable ads.

Over the coming year, we will continue to work with industry bodies in ways that help the ecosystem thrive, and make things more difficult for bad actors. We’ll continue to add new features, and controls to help advertisers, and publishers fine-tune where they want ads to appear. And lastly, in the coming months, we’ll be simplifying, and consolidating our policies, to help publishers better understand the basics of our policies, across platforms, and products.

Posted by:

John Brown

Head of Publisher Policy Communications

Let’s talk about Policy! Resources available for you to understand AdSense policies.

Friday, March 23, 2018

Thanks to your feedback around wanting us to be more transparent and clear in our policy communications, we will be tackling a policy topic each week directly from our AdSense YouTube channel in a series called “Let’s talk about Policy!”.
Last week we looked at the role of policy in the ads eco-system to gain an understanding into why we need policies and who benefits from them, this week we’re talking about the various resources available to you to understand the policies. Those resources include:

The Policy Help Center

The AdSense Help Forum

AdSense Youtube Channel

Inside AdSense Blog

Remember that after each video goes live, we will be on hand to answer your questions related to the topic for a few hours. So be sure to subscribe to the channel to ensure you don’t miss an episode.
Posted by: The AdSense Team

"Let’s talk about Policy!" Video series

Tuesday, March 20, 2018

For the next few weeks we will be tackling a policy topic each week directly from our AdSense YouTube channel in a series called “Let’s talk about Policy!”. We’ve heard your feedback and understand you want us to be more transparent and clear in our policy communications. So we hope this video series will bring you more information & clarity than ever before. This week we’re talking about the role of policy in the ads eco-system and providing information on why we create policies, who benefits from our policies and why they are important. Click the video below to learn more. After each video goes live, we will be on hand to answer your questions related to the topic for a few hours. So be sure to subscribe to the channel to ensure you don’t miss an episode.
Posted by: The AdSense Team

Introducing AdSense Auto ads

Wednesday, February 21, 2018

AdSense Auto adsSome of the benefits of Auto ads include:

Optimization: Using machine learning, Auto ads show ads only when they are likely to perform well and provide a good user experience.

Revenue opportunities: Auto ads will identify any available ad space and place new ads there, potentially increasing your revenue.

Easy to use: With Auto ads you only need to place the ad code on your pages once. When you’re ready to use new features and ad formats, simply turn them on and off with the flick of a switch -- there’s no need to change the code again.

How do Auto ads work?

Select the ad formats you want to show on your pages by switching them on with a simple toggle

Place the Auto ads code on your pagesGetting started with AdSense Auto ads
Have you manually placed ads on your page?
Already using Anchor or Vignette ads?
To get started with AdSense Auto ads:

In the left navigation panel, visit My ads and select Get Started.

On the "Choose your global settings" page, select the ad formats that you'd like to show and click Save.

On the next page, click Copy code.

Paste the ad code between the < head > and </ head > tags of each page where you want to show Auto ads.

Auto ads will start to appear on your pages in about 10-20 minutes.

AdSense now supports Tamil

Friday, February 09, 2018

AdSense supported languages

Check the AdSense program policies and make sure your website is compliant.

Add the AdSense code to start displaying relevant ads to your users.

Inside AdSense

Lighthouse Auditing for Publishers

AdSense now understands Telugu

Updated impressions metrics for AdSense

Let’s talk about Policy! Partnership with Industry Associations, and Better Ads Standards

Helping publishers recover lost revenue from ad blocking

Protecting publishers: How Advertising Policies & Policy Enforcement Work

Let’s talk about Policy! Resources available for you to understand AdSense policies.

"Let’s talk about Policy!" Video series

Introducing AdSense Auto ads

AdSense now supports Tamil

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