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‘Tis the season for placement targeting: Don’t forget to optimize
Monday, December 13, 2010
We’d like to share a final holiday reminder about our
placement targeting
series and summarize the tips we’ve shared over the past few weeks.
1. Make sections of your site available to be targeted directly by AdWords advertisers with
ad placements
. These easy-to-implement changes will make your website and channels more marketable to advertisers, which in turn will increase your overall earning potential.
2. Market your website with
DoubleClick Ad Planner
so advertisers can easily locate sites like yours that match their target audiences.
3.
Optimize
your ad units by enabling both text and image ads, using top-performing
ad unit sizes
, and placing ads ‘above the fold’ so that they’re immediately visible to your users.
We hope you enjoyed our placement targeting series. Check out the
Help Center
or watch the video below to learn more.
Happy Holidays!
Posted by Charise Wong -
Inside AdSense
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