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Channels are made for changing
Friday, March 03, 2006
If it ain't broke, don't fix it -- or so the saying goes. But when it comes to your AdSense account, toss that adage out the window and you could be on your way to earning more. Experimentation is the watchword, as we've highlighted in the new
Optimizing with Channels
guide.
This down to earth refresher will ease you through the seemingly daunting process of
testing with channels
so you can realize the best AdSense implementation for your site. Been using a
leaderboard
for months? Try switching to a medium rectangle. You know that funky eye-grabbing color scheme you've been using for your ads? See what happens when you
blend your ads
into the rest of your site.
With a little trial and comparison, you'll know which formats, colors, and placements earn the most money for you. Implement your findings on a site-wide basis, and bingo -- suddenly you're making more money than before. And all because you spent a few moments schooling yourself in the art of channels.
Posted by Evan Blaser - AdSense Publisher Support
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