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Inside AdSense
Google's official blog for news, tips and information on AdSense.
Maybe they really are looking for a "needle in a haystack"?
Tuesday, August 30, 2005
What do your site visitors really want? To find out you could commission an expensive six month research study involving focus groups, demographic trending and expert consultants.
Or you could deploy
AdSense for Search
and use the "Top Queries" reporting feature to see the Top 25 searches performed on your site. It's a peek inside the minds of your visitors (x-ray equipment not included). To see it in action, check out your Quick Reports section or go to Advanced Reports for even more customization options.
Not yet using AdSense for Search on your website? Click on the AdSense for Search tab inside AdSense to get started. With web and site search running you'll begin collecting the data you need to build out your content to match your visitor's interests. And make some money while you're at it.
Posted by Hunter - AdSense Product Manager
From the trenches: a publisher's story
Monday, August 29, 2005
We recently caught up with Dan Hogan from
ScienceDaily magazine
to learn more about his experiences as a web publisher and how AdSense programs are an integral part of his online business. Dan found it easy to get started and after some experimentation and suggestions from the AdSense support team on ad placement, he quickly saw a 10 percent increase in his
effective CPM
. "Google provided great suggestions for ad format and placement, which helped us optimize our results," Dan reports.
With these results from
AdSense for content
, Dan decided to also try
AdSense for search
on his website in hopes of increasing his revenue potential and perhaps providing another useful service to his visitors.
Since then, Dan says, "AdSense for search performs extremely well. It gives us an exceptional clickthrough rate of 10 percent and generates 10 to 20 times the clicks of a job search service we've tried. Plus, by using Google site search, I can now drive traffic to content on ScienceDaily that visitors might not find otherwise."
Read more about
Dan's story
and those from other publishers on the
News and Case Studies
page.
Posted by Christine - AdSense Publisher Support
From the Inside AdSense mail bag
Friday, August 26, 2005
Rowland asks:
I signed up for AdSense with my blog URL, but I’d like to paste AdSense on my forum site as well. Do I have to submit a new application?
Inside AdSense says:
You don't have to submit a new application to add your code to a new site. As long as your pages comply with our policies, you can put your code on them - whether they share the same domain name as your original site or not. We'll detect the new pages once the code is there, and we'll start serving ads to them almost immediately.
Jackie asks:
I added my competitor’s URL to my filter list last week, and ads for this competitor continue to appear on my site. Can you figure out what’s wrong?
Inside AdSense says:
Jackie, here are three tips for creating effective filters:
1) Make sure that you have added these URLs to your AdSense for Content filter list rather than your AdSense for Search filter list.
2) As you know, some AdSense ad formats contain a URL within the ad text. However, filtering this URL wouldn’t necessarily block ads from this advertiser. To create effective filters, you should verify that you’re filtering the
destination
URL of the ad. For instructions on how to determine the destination URL, check out the
Competitive Ad Filter Guide
.
3) If you're keen on blocking all ads from a particular site, and you've found the destination URL, you can enter simply
domainname
.com in your filter list (where
domainname
is, of course, the domain name in their destination URL). Dropping the www. and any folder or file names will ensure that
anything
coming from that site will be blocked from your pages.
David asks:
I recently posted several blog entries about airplanes, but the ads are still targeted to an old post about kites. How can I get AdSense to show ads about airplanes?
Inside AdSense says:
Crawling is done automatically by our bots, and we don’t manually control how often your pages get indexed but we’re always trying to improve how quickly we can crawl your pages to display the most relevant ads. When you update a site or add new content, you may have to wait until these changes are reflected in our index before relevant ads appear. During this time, your ads may be targeted to older content.
In the meantime, you may be interested in trying a new feature, section targeting, to improve the relevancy of ads appearing on your blog. Section targeting allows you to suggest sections of your text and HTML content that you'd like us to emphasize or downplay when matching ads to your site's content.
Here's more information
.
Posted by Suzie
Keeping your account alive and well
Thursday, August 25, 2005
Occasionally, we get emails from publishers who are worried about having their AdSense accounts disabled. And recently,
we've seen that others have been talking about it too
. While we do take our
program policies
seriously, no one should lose any sleep over their AdSense account -- after all, there's a person behind every one of them. And a big part of maintaining a positive experience is working with publishers to understand the policies. In every possible case we first try to work with the publisher over email to remedy the issue -- and in nearly every case there is a quick and easy solution. (You might want to add
adsense-support@google.com
to your email contacts list to make sure any email messages about your account make it past your spam filters.)
We know you care about your AdSense account and we do too. As long as you're familiar with our simple guidelines, we're positive we can continue to work together for a very long time.
Ben, AdSense Publisher Support
Machines Can't Dream, Part II
Wednesday, August 24, 2005
Yesterday we talked about the site targeting feature that was released within the past few months. As we introduce new ways of targeting ads, we also need new ways of capturing user and advertiser value. That's why our system now supports
cost-per-impression (CPM) bidding
. This lets advertisers try out their best ideas while we make sure that that the right economic incentives are in place.
Regardless of bidding method and format, all ads compete for placement on a page - and that means the winning ad meets a high bar for user value . Since site-targeted CPM ads and keyword-targeted CPC ads compete for every slot on a publisher's site, this improves how you make money.
For many publishers, site targeting actually serves as a sales team. When advertisers want to buy space on your site, tell them, "Just bid directly on our site using Google AdWords site targeting!" And the ads placed by our system will run alongside ads targeted directly by marketers.
Posted by Gokul - AdSense Product Manager
Getting your RDA of Inside AdSense
Wednesday, August 24, 2005
Since we launched
Inside AdSense
, we've received many requests like this one from Jay:
"Can you add an email subscription list on
Inside AdSense
?"
You bet! Check out our mailing list subscription box in the right navigation bar and start getting your regular dose of Inside AdSense.
Posted by Shaluinn - Product Marketing
Machines Can't Dream, Part I
Tuesday, August 23, 2005
We launched
site targeting
a couple of months ago. Why site targeting? Well, to put it succinctly, because machines can't dream. We're proud of our engineers and their work, but even they can't make computers dream. They can't make a machine feel the emotions that people feel, experience the desires that people have, or imagine all the concepts that might resonate with users (we think they do a pretty good job on this last one, though).
We want to allow the very best ideas, whether they're from machines or marketers, to serve the needs of users. So, we've introduced site targeting, opening up our ads system to the intelligence, ideas and insights of thousands of AdWords advertisers.
Advertisers can now specify and bid on sites within the AdSense network where they want their ads to appear. We've enabled these advertisers to try out their best ideas and concepts within the AdWords system. Their site-targeted ads compete in the same auction as keyword-targeted ads. If these ads don't do well, they'll quickly give way to other ads from elsewhere in our system. And if these ads do perform well, they'll continue to win placement more and more broadly.
In this way we're also ensuring that web publishers display the highest-performing, most relevant ads through AdSense.
Posted by Gokul - AdSense Product Manager
More Channels (but still no MTV)
Monday, August 22, 2005
Today we increased the number of active reporting channels to 200 so you can track the performance of more of your pages. We also now feature custom reports, allowing you to save and name your frequently used report settings and get one-click access to them on the reports overview page. And last but not least, we've added reporting to show your site's top queries in AdSense for Search. This helps you see what your site visitors are searching on.
Check out the
“What’s New”
page to get more details. We hope you enjoy using these new features.
Posted by Juliana - Software Engineer
Put your pages on the map
Thursday, August 18, 2005
Driving traffic to your site is certainly essential to maximizing your AdSense earnings. We get lots of emails asking, "How can I get more traffic from Google search results?" and "Why aren't some of my pages found by Google's search crawlers?" While we do not guarantee inclusion in the Google index, we do have a new product that will help to ensure Google is aware of all of your content pages.
Google Sitemaps
enables you to directly inform Google about when you make changes to your web pages or create new ones. That, in turn, enables Google to crawl your site more effectively and comprehensively. This helps site owners solve two current challenges :
1. Keeping Google informed of all of your new web pages or updates;
2. Increasing the coverage of your web pages in the Google index
Learn more
here
.
Posted by Suzie - AdSense Publisher Support
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