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From the trenches: a publisher's story
Monday, August 29, 2005
We recently caught up with Dan Hogan from
ScienceDaily magazine
to learn more about his experiences as a web publisher and how AdSense programs are an integral part of his online business. Dan found it easy to get started and after some experimentation and suggestions from the AdSense support team on ad placement, he quickly saw a 10 percent increase in his
effective CPM
. "Google provided great suggestions for ad format and placement, which helped us optimize our results," Dan reports.
With these results from
AdSense for content
, Dan decided to also try
AdSense for search
on his website in hopes of increasing his revenue potential and perhaps providing another useful service to his visitors.
Since then, Dan says, "AdSense for search performs extremely well. It gives us an exceptional clickthrough rate of 10 percent and generates 10 to 20 times the clicks of a job search service we've tried. Plus, by using Google site search, I can now drive traffic to content on ScienceDaily that visitors might not find otherwise."
Read more about
Dan's story
and those from other publishers on the
News and Case Studies
page.
Posted by Christine - AdSense Publisher Support
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