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Machines Can't Dream, Part II
Wednesday, August 24, 2005
Yesterday we talked about the site targeting feature that was released within the past few months. As we introduce new ways of targeting ads, we also need new ways of capturing user and advertiser value. That's why our system now supports
cost-per-impression (CPM) bidding
. This lets advertisers try out their best ideas while we make sure that that the right economic incentives are in place.
Regardless of bidding method and format, all ads compete for placement on a page - and that means the winning ad meets a high bar for user value . Since site-targeted CPM ads and keyword-targeted CPC ads compete for every slot on a publisher's site, this improves how you make money.
For many publishers, site targeting actually serves as a sales team. When advertisers want to buy space on your site, tell them, "Just bid directly on our site using Google AdWords site targeting!" And the ads placed by our system will run alongside ads targeted directly by marketers.
Posted by Gokul - AdSense Product Manager
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