Spending on native ads is expected to grow to $21 billion in 2018, presenting a huge opportunity for publishers to enhance their user experience and tap into new revenues.
What are “Native Ads”? They’re a variety of paid ads with the goal of being “so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong,” says the Interactive Advertising Bureau (IAB). You might recognize some of the more popular native ad formats, such as custom sponsored content, content recommendations, and in-feed ad units.
To help determine if native ads are the right fit for your site, we’ve created a quick guide that includes direction on how you can:
- Search for opportunities throughout your site where native ads can unlock new ad revenue
- Determine how to maximize your user experience and ad revenue before implementing native ads
- Ensure allocation of time and resources needed for proper implementation
Posted by Kate Pietrelli from the AdSense Team
