Welcome to the third part of our Valentine’s Day blog series. Today, we’ll focus on how Google Analytics can help improve the performance and user experience on your site.
Google Analytics is a powerful tool that can help you analyze the behavior of your site visitors. With Google Analytics, you can gain valuable insights into improving your site.
The very first step is
to link your Google Analytics and AdSense accounts in a few easy steps. After your accounts are linked, you can start viewing
AdSense reports in Google Analytics.
Here are five ways to improve the performance of your site by analyzing your Analytics reports:
1. Optimize your revenue by identifying top visited pages
Do you know which of your pages receive the most traffic? Check out the “Top Visited Pages” report to identify the pages that are visited the most and where your users spend the majority of their time. You can optimize these pages for higher conversion and engagement. To make the most of these popular pages, check out our
best practices for ad placement.
2. Increase traffic by prioritizing top traffic sources
Which sites are driving traffic to your site?
The AdSense Referrers Report allows you to identify the key traffic sources visiting your site. By knowing these sources, you can better tailor your content to make your visitors come back to your site.
3. Identify and optimize the last pages viewed on your site
Where do your site visitors leave your site? You can analyze the top exit pages of your site with the Exit Pages report (found under
Behavior reports). Optimizing or fixing these pages could help increase the traffic to your site.
4. Improve user experience by increasing page speed
How long do your visitors wait to see your content? By using the
Site Speed reports, you can view detailed information about the load speed of your pages. Faster pages lead to better user experience. With these reports, identify pages that have a longer load time and start improving them.
5. Get quick insights with In-Page Analytics
Are your users finding what they're looking for on your pages? The
Page Analytics Chrome Extension will help you visualize how your users interact with your site. With this tool, you can see where your visitors are focused and optimize your pages for a better experience.
Learn more about how to gain insights from Google Analytics reports with Analytics Academy today.
