We've moved.
Visit our new home for news and updates from AdSense
Inside AdSense
Google's official blog for news, tips and information on AdSense.
New Interface Wednesdays: Analyzing earnings by page views vs. ad requests
Wednesday, June 22, 2011
If you’ve spent time wandering around the Performance reports tab in the new interface, you've likely stumbled upon the Columns button. This button lets you customize your report to view earnings by
page views
,
ad requests
,
matched requests
and individual
ad impressions
. Selecting one of these options will change the columns and data shown in the table and graph. All other metrics, like CTR & RPM, will be based on the selection you choose.
We’ve received some questions about understanding these reports, especially when viewing by ‘page views’ and ‘ad requests’. To get an overall sense of your ad performance, view your earnings by ‘page views’. When looking at specific ad units or channels, however, we recommend using the ‘ad requests’ view. This will provide you the most accurate numbers for specific reports like ad units, ad sizes, custom channels, ad types, targeting types, and bid types.
Why is this? When analyzing the performance of individual ad units, the ‘page views’ view may show you inaccurate CTRs and RPMs if you have multiple ad units on one page. Each time a user views a page with multiple ad units, your reports will log only one page view and associate it with the first ad unit on the page. This means that when you’re viewing more granular reports by ‘page views’, the CTR and RPM of the second and third ad units on the page will be calculated based on “zero” page views, resulting in invalid data. By using the ‘ad request’ view when looking at specific ad units, you’ll ensure that you’re reviewing valid CTR and RPM values.
Try it now! Navigate to the new interface and click on the
Performance reports
tab, then select the ‘Columns’ button from any report to change the metrics you’re viewing.
Today marks the last post of our New Interface Wednesday series. We hope you're now more familiar with features available in the new interface, and how you can use them to better understand your ad performance and manage your account. You can review any of the previous posts in this series by visiting the
New AdSense Interface
label at any time, and learn more about specific features in our
Help Center
. As we continue to develop new features in the new interface, we'll be sure to post updates here on our blog, so please check back frequently!
Posted by Guillaume Ryder - AdSense Engineering
Labels
#GlobalSpotlight
2
#SuccessStack
9
Active View
9
Ad formats
22
Ad layout
6
Ad Placement
2
AdSense
5
AdSense Anniversary
15
AdSense features
231
adsense guide
14
AdSense In Your City
22
AdSense Interface
61
AdSense Team
31
AdSense101
13
AMP
3
AskAdSense
4
Audience Engagement
4
Beginner's
1
Best Practice
22
Beta
1
Case studies
99
Certified Partners
4
Content strategy
23
DoubleClick
17
download
3
Earnings/Reports
70
eBook
3
Education
4
engagement
1
Facts and Fiction
11
FAQs
1
Feedback
10
Google Analytics
7
Google's Certified Publishing Partner
3
googlenew
13
Guest Blogger
4
Help
2
How to avoid policy violations
1
India
1
infographic
3
International
118
Learn with Google for Publishers
17
Matched content
6
micro-moments
5
Mobile
67
Mobile optimization
3
Multi-Screen
32
Native
1
native ads
4
Newbie
32
Optimal ad placement
1
Optimization
165
Other
245
Other Google products
106
Page-Level
1
PageSpeed
10
Pakistan
1
Passion into profit
8
Payments
62
Policy
2
Pop-Unders
1
Pop-Ups
1
Product update
11
Program Policies
79
Programmatic
1
Social
19
Support
10
Tips
37
Urdu
1
User Generated Content
1
Video
41
Viewability
13
Webinars
15
YouTube
3
Archive
2019
Oct
Sep
Aug
Jul
May
Feb
Jan
2018
Dec
Nov
Oct
Aug
Jun
May
Apr
Mar
Feb
Jan
2017
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2016
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2010
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2009
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2008
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2007
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2006
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2005
Dec
Nov
Oct
Sep
Aug
Feed
Subscribe to receive posts via email:
Visit this group
Follow @adsense
Useful links
Get started with AdSense
Sign in to your account
AdSense Help Center
AdSense Help Forum
Related Google products
AdMob: Monetize your app
DoubleClick for Publishers Small Business
Google AdWords
Google Analytics
Give us feedback in our
Product Forums
.
