We've moved.
Visit our new home for news and updates from AdSense
Inside AdSense
Google's official blog for news, tips and information on AdSense.
And a happy new year!
Tuesday, December 28, 2010
A merry end to the holiday season from your friends in AdSense! A few of us from our North America team are pictured below to send some additional cheer. Hope you have a great end to 2010 and a fantastic start to 2011!
Posted by Katrina Kurnit -
Inside AdSense
team
Happy holidays from AdSense
Thursday, December 23, 2010
Wishing you a very happy holidays from all of us in AdSense! Our team in Dublin is pictured below to send you extra season's greetings.
Posted by Katrina Kurnit -
Inside AdSense
team
The new AdSense interface: Greater efficiency
Monday, December 20, 2010
We’ve given you a tour and covered the greater insight and control that you get with the new AdSense interface, but we couldn’t end the series without a video about the improvements in account management. The new interface lets you find features and make changes to your account more efficiently than ever. You can also get help when and where you need it with relevant help links customized to the content of each page of the interface.
We hope you learned something with our video series and are continuing to enjoy the new AdSense interface!
Posted by Katrina Kurnit -
Inside AdSense
Google Apps welcomes AdSense
Thursday, December 16, 2010
Google Apps is Google’s suite of cloud-based messaging and collaboration apps used by over 30 million users in small and large businesses, educational institutions, government agencies, and non-profit organizations around the world. Apps includes products such as Gmail, calendar, documents, spreadsheets and more, specifically optimized for use in organizations.
We recently
launched an improvement
to Google Apps that made dozens of Google services, including AdSense, available to Apps users for the first time. Before this improvement, Google Apps users had to create a separate account to sign in to AdSense; now, Apps users can access their cloud-based productivity applications along with AdSense using the same account.
For those of you who also have a Google Apps account, we're in the process of finalizing the infrastructure that will allow you to seamlessly transition your existing AdSense account and data over to your Google Apps account. For new users, if your Apps systems administrator has enabled AdSense, you can begin using this services with your existing Apps account at
google.com/adsense
.
If you haven’t started using Google Apps yet to manage collaboration for your business, learn more about how to lower IT costs and improve productivity at
google.com/apps
.
For more details, read the complete post on the
Google Enterprise blog
and follow all the updates on
other newly available services
for Google Apps users.
Posted by Jeremiah Dillon - Google Apps Team
General Category Blocking extended
Tuesday, December 14, 2010
Following up on our announcement that we’ve been beta-testing a
new category blocking feature
, we’re delighted to release the feature to all publishers in English-speaking countries. General category blocking is an important update to the new AdSense interface that offers you more controls over the ads that appear on your website. It helps you scalably prevent competitors’ ads and ads that you might not find suitable for your audience from appearing on your site. With this new control, you can opt out of receiving ads from across 170 specific categories, including finance, travel, job, and automotive.
We show the percentage of total revenue and total impressions for each category to give you insight into the categories of ads that appear on your site and the relative spend in those categories. Keep in mind that blocking categories may have a negative impact on your potential revenue so it’s important to review the % of total revenue and total impressions carefully before deciding to block a certain category.
This feature is now available to all publishers in English-speaking countries in the new AdSense interface. General category blocking will initially apply only to ads in English, regardless of the language of the site. We are working on expanding it to other languages in the future.
We hope this feature will address the feedback we’ve heard from many publishers who want a way to quickly and easily control the ads appearing on their site.
Please leave us comments on how you find the feature.
Posted by Atul Bhandari - AdSense Product Manager
‘Tis the season for placement targeting: Don’t forget to optimize
Monday, December 13, 2010
We’d like to share a final holiday reminder about our
placement targeting
series and summarize the tips we’ve shared over the past few weeks.
1. Make sections of your site available to be targeted directly by AdWords advertisers with
ad placements
. These easy-to-implement changes will make your website and channels more marketable to advertisers, which in turn will increase your overall earning potential.
2. Market your website with
DoubleClick Ad Planner
so advertisers can easily locate sites like yours that match their target audiences.
3.
Optimize
your ad units by enabling both text and image ads, using top-performing
ad unit sizes
, and placing ads ‘above the fold’ so that they’re immediately visible to your users.
We hope you enjoyed our placement targeting series. Check out the
Help Center
or watch the video below to learn more.
Happy Holidays!
Posted by Charise Wong -
Inside AdSense
team
Meet the international AdSense team
Thursday, December 09, 2010
AdSense is an international product. We’re available in more than 200 countries and more than 36 different languages. Working with publishers and Googlers from around the globe is one or our favorite things about being on the AdSense team, and we’re proud to welcome readers from all over the world.
After we
posted
the Behind the Scenes videos in the U.S., many of our international publishers wrote to us saying they would also like to meet their local AdSense teams. So, after countless hours in the production studio, here they are!
Meet the people who help publishers earn more revenue in Australia, Poland, Netherlands, Brazil, Germany, Japan, China, France, South Africa, and the Spanish-speaking world
here
, or watch the videos below.
If you’re a publisher from any of these markets, feel free to comment and say hi. Your local AdSense team will be excited to hear from you!
Posted by Gus Smidt -
Inside AdSense
team
Improve your AdSense implementation for the holidays
Tuesday, December 07, 2010
The holidays are drawing near. As advertisers try to reach more potential customers, now is the best time to increase ad coverage on the pages of your site.
We want to work with you to help optimize your AdSense implementation, and have provided our top optimization tips below. If you’re interested in trying out some of these suggestions, please
sign up
before December 15th, 2010. An AdSense optimization specialist will contact you by email or phone to implement the tips you want to try, and we may feature some of you on our Inside AdSense blog!
First, we want to remind you that you're allowed to put three standard AdSense for content ad units, three link units, and two AdSense for search boxes on each page of your site.
Choose the right ad units for your pages
.
As a general rule of thumb,
wider ad units
perform better because they:
Are easier for users to read and interact with
Allow more ads to be displayed within a unit
Are preferred by advertisers designing image or video ads
Also, remember to opt in to display text and
image ads
, as this increases the pool of advertisers competing to appear on your site.
Improve your AdSense implementation by increasing ad coverage on your site.
Put ads on pages that don’t currently have any, as this increases the chances of monetizing your site’s traffic. This is especially true for the high traffic areas of your site.
Our
data shows
that placing ads within the page content or article text, or near the navigational areas of your site, can strongly increase ad performance, since it gives your users relevant ads alongside the great content that they’re used to.
Use
link units
to monetize the smaller areas on your site.
Above all: the most effective change you can make is to put at least one ad unit above the fold -- the section of the page users see without scrolling down.
Don’t forget to
sign up
! We'll then check your site and get back to you.
We look forward to seeing your implementations!
Posted by Nathaniel Kolenberg -
Inside AdSense
team
AdSense Policy webinars are coming to Asia and Australia
Monday, December 06, 2010
Have you ever received a policy notification from AdSense? Do you sometimes worry about your account security? Are there any particular policies you still don't quite understand and want to know more about?
In order to help you better understand our policies, the AdSense team will be holding a series of online seminars in Asia and Australia, covering mainland China, Hong Kong, Taiwan, Austraia, New Zealand, India, Japan, and Southeast Asia on the schedule below. During the seminar, Google AdSense policy specialists will explain the details of AdSense policies, debunk popular myths, share inside tricks and tips, as well as answer any questions. The agenda will cover the following materials:
Website content and ads implementation guidelines
Account violation and account safety
What do I do if I get a policy notice?
Live Q&A
Publishers located in the regions below should have already received our invitations. If you live in a different region, you’re still more than welcome to join! Just check the schedule below and sign up for the time and language that are most suitable for you.
Region
Regional Date/Time
PST Date/Time
Language
Registration
China
2:00-3:00PM
Beijing Time
Dec 15, 2010
10:00-11:00PM
PST
Dec 14, 2010
Chinese
Register
Hong Kong
2:00-3:00PM
Beijing Time
Dec 9, 2010
10:00-11:00PM
PST
Dec 8, 2010
English
Register
Taiwan
2:00-3:00PM
Beijing Time
Dec 8, 2010
10:00-11:00PM
PST
Dec 7, 2010
Chinese
Register
Australia/
New Zealand
3:00-4:00PM
Sydney Time
Dec 8, 2010
8:00-9:00PM
PST
Dec 7, 2010
English
Register
India
11:00AM-12:00PM
Mumbai time
Dec 7, 2010
9:30-10:30PM
PST
Dec 6, 2010
English
Register
SEA (Thai)
12:00-1:00PM
Singapore time
Dec 14, 2010
8:00-9:00PM
PST
Dec 13, 2010
Thai
Register
SEA(English)
3:00-4:00PM
Singapore time
Dec 14, 2010
11:00PM-12:00 PST
Dec 13-14, 2010
English
Register
Japan
5:00-6:00PM
Tokyo Time
Nov 25, 2010
12:00-1:00AM
PST
Nov 25, 2010
Japanese
Completed
Posted by Peggy Chen - AdSense Policy team
AdSense for domains makes it easier to setup your domains
Friday, December 03, 2010
A common request we’ve received from publishers using AdSense for domains is to make it easier to park your currently unused/undeveloped domains with Google. We’ve listened to your feedback, and are now pleased to announce that we've simplified the process of setting up AdSense for domains.
As of today, to get your domain setup with AdSense for domains, you can simply delegate your domains’ nameserver to Google’s DNS nameserver. This is typically a single step with your registrar, and simpler than the old method of changing A records and creating CNAME records. You can still use the old method if you prefer, and domains that are already set up will continue to work.
To get started, review our instructions for delegating your nameserver to use Google’s DNS nameserver in our
Help Center
.
If you own any domains that you haven't yet had a chance to develop, now is a great time to
sign up
for AdSense for domains.
Posted by Randy Heath - AdSense for domains team
Promote exclusive offers from top retailers through Google Affiliate Network
Wednesday, December 01, 2010
In our
last post
on Google Affiliate Network, we explained how you can supplement your AdSense earnings with affiliate ads, which are ads that reward you with a performance fee for driving sales.
This holiday season, all AdSense publishers have the opportunity to access exclusive affiliate holiday offers from more than 20 Google Affiliate Network advertisers and earn a performance fee from each sale. The deals will be available on Monday, December 13, one of the busiest e-commerce days of the year.
Here’s a sneak peak at some of the available offers:
16% off one item
Save 15% on unique and personalized gifts
Sharp 46" LED HDTV
$849.99
How do I promote these deals on my site?
To promote any of the exclusive affiliate holiday offers on December 13, you need to be an approved publisher in the Google Affiliate Network.
Apply
for Google Affiliate Network with your AdSense Publisher ID (or
sign in
if you're already a Google Affiliate Network publisher).
Once approved,
sign in
to your account and find advertisers participating in the affiliate exclusive holiday offer program via the Announcements section within the Home tab.
Apply to the participating advertiser programs via the Join link within the Advertisers tab or directly through this
blog post
.
Tracking links will be available in your Google Affiliate Network account via the Announcements section within the Home tab on December 6. You can also locate “December 13 Offer” links in the Links section on December 13.
When can I post the deals?
The offers will not be live or valid until December 13, and all offers will expire at midnight Central Standard Time. Affiliates may not post offers until December 13. To learn more about Google Affiliate Network’s exclusive affiliate holiday offers, please visit this
blog post
.
Posted by Erica Sievert - Google Affiliate Network Team
Labels
#GlobalSpotlight
2
#SuccessStack
9
Active View
9
Ad formats
22
Ad layout
6
Ad Placement
2
AdSense
5
AdSense Anniversary
15
AdSense features
231
adsense guide
14
AdSense In Your City
22
AdSense Interface
61
AdSense Team
31
AdSense101
13
AMP
3
AskAdSense
4
Audience Engagement
4
Beginner's
1
Best Practice
22
Beta
1
Case studies
99
Certified Partners
4
Content strategy
23
DoubleClick
17
download
3
Earnings/Reports
70
eBook
3
Education
4
engagement
1
Facts and Fiction
11
FAQs
1
Feedback
10
Google Analytics
7
Google's Certified Publishing Partner
3
googlenew
13
Guest Blogger
4
Help
2
How to avoid policy violations
1
India
1
infographic
3
International
118
Learn with Google for Publishers
17
Matched content
6
micro-moments
5
Mobile
67
Mobile optimization
3
Multi-Screen
32
Native
1
native ads
4
Newbie
32
Optimal ad placement
1
Optimization
165
Other
245
Other Google products
106
Page-Level
1
PageSpeed
10
Pakistan
1
Passion into profit
8
Payments
62
Policy
2
Pop-Unders
1
Pop-Ups
1
Product update
11
Program Policies
79
Programmatic
1
Social
19
Support
10
Tips
37
Urdu
1
User Generated Content
1
Video
41
Viewability
13
Webinars
15
YouTube
3
Archive
2019
Oct
Sep
Aug
Jul
May
Feb
Jan
2018
Dec
Nov
Oct
Aug
Jun
May
Apr
Mar
Feb
Jan
2017
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2016
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2010
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2009
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2008
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2007
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2006
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2005
Dec
Nov
Oct
Sep
Aug
Feed
Subscribe to receive posts via email:
Visit this group
Follow @adsense
Useful links
Get started with AdSense
Sign in to your account
AdSense Help Center
AdSense Help Forum
Related Google products
AdMob: Monetize your app
DoubleClick for Publishers Small Business
Google AdWords
Google Analytics
Give us feedback in our
Product Forums
.
