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More countries go Western Union
Tuesday, April 20, 2010
Good news! We’ve expanded Western Union Quick Cash as an AdSense payment method to 10 new countries: Saudi Arabia, Croatia, Iceland, United Arab Emirates, Latvia, Lebanon, Slovenia, Tunisia, Moldova and Malta. If you live in any of these locations, you can now sign up to receive your AdSense payments from your local Western Union agent. With Western Union, you’ll receive your earnings sooner, since you won't have to wait for checks to arrive in the mail or clear at the bank. Plus, AdSense won't charge you a fee to use this payment method.
Please keep in mind these important points:
Payments will continue to follow our normal
payment schedule
and will be available for pickup at your local Western Union agent the day after they're issued.
You'll need to present a government-issued ID that matches your AdSense payee name when picking up your payment. If you need to update or correct the payee name listed in your account, please follow the instructions in our
Help Center
.
Right now, only individual payee names can receive payments by Western Union, not businesses.
Payments must be picked up within 60 days of issue, or they'll expire and be credited back to your account.
Payments will be made in US dollars, but depending on your local Western Union agent, they may be picked up in your local currency.
These instructions
will help you to sign up, and our
Help Center
has more info about
picking up your payments
and
other countries
where Western Union payments are available.
Posted by Deborah Chang - AdSense Payments Team
Create your AdSense account within your hosting control panel
Thursday, April 15, 2010
Website owners who use Plesk, a commercial web hosting automation program, to manage their hosting and website services can now easily configure AdSense. As
announced
on the Google Blog,
Parallels Plesk Panel
now offers out-of-box integration with
Google Services for Websites
.
If you use Plesk Panel to manage your website, you can now create a new AdSense account from Plesk to help monetize your website content. Also, your AdSense account is automatically associated with every Custom Search engine you configure, so that relevant ads are displayed above your search results. When users click on these ads, you earn revenue.
If you already have an AdSense account, there’s no need to create a new one - just configure your existing account within Plesk.
Posted by Ryan Rennaker, Account Strategist - AdSense API
Link units revamped
Monday, April 12, 2010
If you’re as excited about
link units
as I am, then you’ll be happy to know that they’re now better than ever! Link units are a different type of ad format which display a list of topics relevant to the content of your page. When a user clicks on a topic, we’ll show a page of related ads and you’ll earn from valid clicks on those ads. Many publishers have found that link units offer monetization similar to that of ad units and provide a more integrated user experience.
In our biggest performance overhaul to date, the link units engineering team recently completed a full rewrite of the link unit matching system. The new system is much smarter: it not only uses more sophisticated topic ranking algorithms but also continuously optimizes by learning which topics have the most appeal to the visitors of your site. The results are overwhelmingly positive -- topic quality, user response rate to topics and ads, and monetization metrics have all improved in significant, measurable ways.
If you aren't already using link units on your pages, I encourage you to
give them a try
. They’re space-efficient and can help provide additional AdSense revenue. Visit your ‘AdSense Setup’ tab and select 'AdSense for content' to get started, or learn more in our
Help Center
.
Posted by Jerry Krikheli - Engineering Manager for Link Units
Information about AdSense ads and site speed
Friday, April 09, 2010
Earlier today, our Websearch team
announced
that we now consider the speed it takes for a website to load when ranking it in Google search results on google.com. As an AdSense publisher and website owner, you may have questions about this change, so we'd like to take a minute to give you more details.
This change is part of our efforts to provide the best possible search experience for our users, as we've found that faster sites create happy users. Our internal studies show that visitors tend to spend less time on sites that respond slowly, and additional recent data shows that improving site speed also
reduces operating costs
. For these reasons, we're now taking site speed into account in our search rankings.
Site speed is just one of over 200 signals we use to determine search ranking, and because it's a new signal, it doesn't carry as much weight as the
relevance of a page
. In fact, less than 1% of all search queries on google.com are affected by the site speed signal. We launched this change a few weeks back after rigorous testing. If you haven't seen much change to your site rankings, then this site speed change possibly did not impact your site.
In general, a website would have to be particularly slow for its ranking to be affected. We look at the time it takes to load all components of a page that contribute to page speed, including images, rich media, and Javascript/HTML/CSS code.
AdSense is built to load ads quickly so there's no need to change your AdSense setup. Even so, we are working to speed up our ads products further. In addition, we also want to give you some suggestions of things you can do on your side, like enabling compression for your site, enabling caching of images, JavaScript, and CSS, and minimizing the size of your JavaScript with
Closure Tools
.
If you'd like to learn more about speeding up your website, or evaluate your site's speed, we encourage you to look at Site Performance in Webmaster Tools and try developer tools such as
Page Speed
,
YSlow
, and
WebPageTest.org
. Please note that at this time, the only way to determine whether your site has been affected is if you've seen a recent change in your search ranking.
For more information on this change, please visit our
Webmaster Central blog
.
Posted by Richard Rabbat, Product Manager
Site maintenance on Saturday, April 10
Thursday, April 08, 2010
This Saturday, our engineers will be performing routine site maintenance from 10am to 2pm PDT. You'll be unable to log in to your AdSense and Ad Manager accounts during this time, but we'll continue serving ads to your pages and tracking your clicks, impressions, and earnings as usual. In addition, your ad targeting won't be affected.
We've converted the maintenance start time for a few cities around the world:
London - 5pm Saturday
Lagos - 6pm Saturday
Bangalore - 10:30pm Saturday
Manila - 1am Sunday
Adelaide - 2:30am Sunday
If you'd like to learn more about what goes on during these maintenance periods, check out this
Inside AdSense post
.
Posted by Dia Muthana -
Inside AdSense
team
Bridging the gap: Flighted campaigns
Wednesday, April 07, 2010
Fluctuations in AdSense revenue can happen for a number of reasons, and today, I'd like to explain one possible cause: flighted campaigns. Flighted campaigns are advertising campaigns that run for short, specific periods of time. If you're curious about these types of campaigns, why advertisers use them, and how they will affect you as a publisher, read on! Advertisers use flighted campaigns to reach both branding and direct response goals.
Advertisers with branding goals usually run cost-per-thousand impressions (CPM) flighted campaigns to launch something new, or remind people about their brand during strategic periods of time. In addition, flighted campaigns help advertisers get the most out of their budget. For example, instead of taking a $12,000 yearly budget and spending $1,000 per month, an advertiser might spend $3,000 per month during strategic periods, and not advertise at all (or as much) during the rest of the year. Instead of spreading budget evenly using 'always on' campaigns, these advertisers can make a greater impact by using high budgets in short bursts to get more impressions and frequency than they could otherwise achieve.
Flighted campaigns with direct response (DR) goals usually use CPC bidding and promote an event, like a sale or a concert. Instead of focusing on engagement and building recognition, DR campaigns strive to elicit a specific response from their target audience (e.g. purchase a concert ticket, go to a holiday sale).
Now that I've talked about why advertisers run flighted campaigns, let's return to how this affects your business as a publisher. Even though revenue from flighted campaigns is not continuous, these campaigns can be very valuable. Since flighted campaigns need to garner impressions/responses in a short period of time, advertisers usually bid high in order to guarantee placement of their ads. This can mean that during these short-term campaigns, your eCPM may increase.
Flighted campaigns can be unpredictable, but there are steps you can take to ensure that you reap the benefits when they're running on your sites.
Make sure to allow image ads on your sites, as many flighted campaigns use display.
Opt into placement targeting so advertisers can find and specifically target your sites.
Open
above the fold
ad blocks since these spots are desirable to advertisers, especially during flighted campaigns.
Add information about your sites to the
Ad Planner Publisher Center
to attract advertisers and help them understand the value of your sites.
Understand your users. This will help you anticipate the types of advertisers who want to target your sites and when they intend to, which can help you to monetize it more efficiently.
Posted by Lauren Weitzman - AdWords Content Specialist team
Webinar recordings now available online
Monday, April 05, 2010
A few weeks ago, we held a few webinars focused on topics such as increasing your revenue with AdSense and taking advantage of another publisher monetization platform,
DFP Small Business
, to manage the ad space you sell directly. If you missed the live webinars, you can now
view this series of optimization webinars
through our Help Center, to help you make the most of your AdSense account.
If you are interested in viewing additional webinars, you'll find last year's recordings in our
Help Center
.
Posted by Caroline Halpin - AdSense Optimization Team
Announcing Wingdings as a new font
Thursday, April 01, 2010
Last year
, we announced that publishers could begin changing the font faces of their ad units. We've been listening to your feedback, and we're happy to let you know that we've just added Wingdings as a font face option.
During our extensive alpha testing, we found that this font performed especially well on sites catering to two specific audiences: cryptologists and carrier pigeons. Even if your site's visitors aren't usually comprised of these two groups, this font face can reduce ad blindness and we encourage you to test it on your sites. As a reminder, you can choose to update the font face of specific ad units, or apply your settings account-wide.
To get started with Wingdings, follow
these instructions
.
We're continuing to look for ways to improve your monetization potential, and we'll be sure to let you know of any updates right here on our blog. We're looking forward to the positive effects this launch will have for publishers, users, and advertisers.
Posted by the
Inside AdSense
Team
Bridging the gap: The Anatomy of an Advertising Campaign
Wednesday, March 31, 2010
The Google Content Network (Google's ad network that includes over a million websites) connects Google's hundreds of thousands of advertisers with our 1 million publishers. Advertisers can control where the extra layer of control and complexity is added with our targeting options. Here are the ways an advertiser can show ads on your site.
Contextual Targeting
Placement Targeting
Remarketing
Advertisers choose a particular targeting option depending on their overall goals. You might be most familiar with contextual targeting, which enables advertisers to choose broad themes that match the content of your site. For example, if I'm marketing my cheese shop, I create a keyword list that includes terms such as "cheese," "gourmet" "cheese," and "delicatessen," among others. This would allow my cheese shop ads to show up on sites about gourmet cheeses as well as next to content on other sites that mention gourmet cheeses.
At the same time, some advertisers are interested in showing their ads on specific sites because they find a match between the site's visitors and their offerings. They can do this using placement targeting; in general, advertisers who tend to be more brand-sensitive use placement targeting because they can choose the sites where they want to show their ads.
More recently, we've opened up
remarketing
, which enables advertisers to target ads to users they've previously interacted with, to all AdWords advertisers. At the same time, users can continue to control the ads they see by using the Ads Preferences Manager.
To help advertisers target your sites, we recommend ensuring that there's a clear theme to each of your pages, if you're going to allow for placement targeting, create sections of your pages that clients can target easily. Lastly, think about your site from an advertiser's perspective.
Posted by Joanne Liu - AdWords Content Specialist team
Limit removed from category filtering feature
Tuesday, March 30, 2010
Based on your feedback about the category filtering feature, we’re happy to announce that there’s no longer a limit to the number of categories you can filter from your sites. You can now filter as many of the 11 available categories as you’d like.
The
category filtering feature
allows you to prevent ads that fall into specific categories like ‘religion’ and ‘dating’ from appearing on your pages. You can filter categories by visiting your Ad Review Center, located under the
AdSense Setup
tab. Click the ‘change’ link to view available categories to filter. Your selections will be applied to ads in English, French, German, and Spanish, no matter how they’ve been targeted to your site.
We also recommend taking a look at the columns showing how much of your recent revenue and ad impressions are generated by each of the categories. This will give you an idea how applying these filters may affect your account.
Thanks for continuing to provide your feedback about category filtering. We’ll be sure to keep you posted with any additional updates. In the meantime, please feel free to visit our
Help Center
for more information about the feature.
Posted by Arlene Lee -
Inside AdSense
Team
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