Publishing experts provide even more value to their readers by using backlinks to direct them to useful sites that expand on points made, inspired the content/research, or offer alternative looks at the industry.
Friendly shout outs boost your online image, and encourage the rest of the community to also view and engage with your site.
Link up
If you have an idea for a piece of content from another author or are sharing someone else’s article on your site, it’s important to link back to the original owner. Basically, make sure to give credit where credit’s due. By including a backlink (or inbound link), the original owner’s analytics will track what portion of their online traffic came from your site. Chances are, they may even return the favor later on by linking to your shareworthy content.
Promote Yourself Indirectly
The best way to encourage other publishers to direct their readers to your site is to provide high-quality, unique content. Inbound links such as these are valuable to you because they send out organic signals to search engines about the naturally derived credibility of your site. Establishing a reputation for inspiring, timely content is your best tool for continued success and traffic.
To learn more about familiarizing your audience with your brand,
check out the AdSense Guide to Audience Engagement.
Posted by Jay Castro
Audience Development Specialist
