This week we are shining our AdSense Global Spotlight on India, a nation with a population of over 1 billion people and 22 official languages (not including English). For current AdSense publishers, this presents an opportunity to grow your audience globally.
The Global Spotlight is series of blog posts that can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.
Our last spotlight shared insights on how to capture the opportunity in India by
sharing tips on how to research your potential audience in India. Research is an important first step because when you know what users are talking about, you can participate in the conversation.
Today we want to talk about why you should cater to mobile first users.
It’s no longer breaking news, our world has shifted to mobile. This shift has been quick, and users expectations for great mobile experiences has increased even more quickly. A website that simply loads on a mobile device is no longer enough. To keep users engaged, mobile sites must be fast and relevant. You’ve learned in our previous post that India is projected to have 570M users online by 2020
1, and more than half of those users will be accessing the internet via a smartphone. Since hundreds of millions of users in India will only access the internet via a mobile device, it’s important to think like a user, and think mobile first.
released by DoubleClick to help you optimize the speed of your mobile site.
Tomorrow we’ll be sharing more tips so stay tuned or check out the other posts from our
Global Spotlight series! Don’t forget to mark your calendar and
register for our
next live Hangout on Air session on November 17th. We’ll be talking through best practices and ways to grow your business.
Footnotes
1. eMarketer, Worldwide Internet and Mobile Users: eMarketer’s Updated Estimates and Forecast for 2015–2020, October 11, 2016
