Social media is more than just vacation photos and stories about babies, it’s about sharing experiences and creating interactions with people.
Content on social media can instantly reach millions of users and create thousands of online stories. Do you remember the social media storm that Ellen DeGeneres created with a single photo? Her selfie from the 2014 Oscars started a global conversation and has since been added to
Google’s 2014 web culture guide. Her content holds the win for the
most retweeted tweet with more than 3M retweets, 6.8M site embeds, and even temporarily led to Twitter going down.
Big events like the Oscars create opportunities for publishers to interact with users through both original content and viral content. This summer, users will be searching, sharing, and consuming content like never before. Be sure to examine your content strategy, and find ways to spark conversations on social channels or, contribute to an existing digital conversation.
How can AdSense Publishers participate in big events? If you're new to AdSense, you can s
ign up now and turn your passion into profit.
- Include editorial coverage around topical events.
- Make sure your content is easy to consume and share.
- Create a social media strategy around a big event.
Here are four tips to help jumpstart your social media strategy:
- Know your audience. Trigger an emotional response from your viewers by humanizing your brand.
- Be social to win on social by creating relationships with your users.
- Don’t be afraid to follow the leaders and the trends. If there’s social proof behind it, do it.
- Use tools to help you create great content.
More on the fourth tip, here are a few tools to help you #drawthecrowds through social channels:
- Buffer is a well-known tool used by social media marketers. It helps streamline your social media management.
- Pablo is a tool created by Buffer that is “the simplest way to create beautiful images that fit every social network perfectly”.
- Canva is another image creating tool that can help you create visual content on a budget.
- Feedly can help you organize and read relevant content in your industry to help fuel your content creation.
- Google Trends is a widely used tool to help you identify key trends happening around the world.
- IFTTT is a popular tool used to streamline many tasks. For example, here’s a pre-built recipe that will automate the process of tweeting each new wordpress blog post.
According to the
New York Times, 68% of users share [online content] to give people a better sense of who they are and what they care about. To amplify your content this summer, be sure to create content that resonates with your audience.
New to AdSense?
Sign up now and turn your passion into profit. Let us know your thoughts on
Twitter @AdSense.
Posted by Barbara Sarti and Jay Castro from the AdSense team
