Today we’re launching a new
user consent policy. This policy requires publishers with site visitors from the European Union to ask their permission for using their data.
Why are we doing this?
European Union data protection authorities requested some changes to current practices for obtaining end user consents. It has always been Google’s policy to comply with privacy laws, so we’ve agreed to make certain changes affecting our own products and partners using Google products.
What do you need to do?
If your websites are getting visitors from
any of the countries in the European Union, you must comply with t
he EU user consent policy. We recommend you start working on a policy-compliant user consent mechanism today. There’s guidance from data protection authorities and IABs across Europe on what is required to comply with relevant laws; the IAB's
IAB Europe Guidance: Five Practical Steps to help companies comply with the E-Privacy Directive is a good place to start.
To learn how to implement a user consent mechanism, check out our
help center FAQs and visit
Cookie Choices, a website dedicated to complying with this new policy.
Posted by Jason Woloz, Security & Privacy Program Manager, Display and Video Ads
