(Originally posted on the
Webmaster Central Blog)
As more people use mobile devices to access the Internet, Google Search has adapted
its algorithms to help users
find mobile-friendly web pages and
apps. Recently, Google Search has made it even easier for users to discover multi-screen content with two important changes:
1. More mobile-friendly websites in search results
Starting April 21, Google Search will be expanding its use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Users will find it easier to get relevant, high quality search results optimized for their devices.
To make sure your website is ready for this change, check out the
guide to mobile-friendly sites and start building your multi-screen website today. You can test out how your site is performing with the following tools:
If you already have a multi-screen website, check out our
Multi-Screen Implementation Guide to optimize your website for the best user experience and monetization. You can use the
Mobile Search Engine Optimization guide to help your site show up in search results.
2. More relevant app content in search results
Recently, Google Search began to use information from
indexed apps as a factor in ranking search results displayed to signed-in users who have the app installed. As a result, Google Search may now show content from indexed apps more prominently in search. If you have a mobile app, learn more about
App Indexing, and allow Google Search to show this information in search results.
Posted by Inside AdSense Team
(
Original post by Takaki Makino, Chaesang Jung, and Doantam Phan)
