As the World Cup launches, content consumption will increase for many websites especially those focused on news and sports. As can be seen from the statistics below, soccer fever is about to take hold:
Source:
* - Source: Google Data, January 1, 2010–May 14, 2014, Indexed Search Query Volume, Worldwide
** -Source: https://www.thinkwithgoogle.com/articles/2014-world-cup.html
*** - Source: Google Data, April 13–May 13, 2014, Indexed Video Views, Worldwide
Connect with your users as they enjoy the games, and potentially drive more traffic to your site. With
google.com/worldcup, tailor your site’s content with the latest insights and most popular trends as they emerge during the tournament. Here’s some examples of the types of insights you can expect from Google Trends over the coming weeks:
- Sentiment: Explore how an entire country is feeling, whether optimistic or anxious. Sentiment will be captured across search trends and public Google+ conversations.
- World focus: For every match, discover which team is capturing the world's attention in Search.
- Top questions: Do your users want to know more about a penalty kick? They’re probably not the only ones. Check out trending questions from every competing country before and after kickoff.
- Rising players: Find out the players to watch and how they rank in search compared with their teammates.
Check out
google.com/worldcup now and make sure you’ve got the latest information when creating your content. Whether it’s insight on how a country is feeling ahead of a big match, or where fans stand on a referee’s decision.
Tailor your content to what’s capturing your users interests right now with the latest insights from
google.com/worldcup.
Viva La World Cup!
Posted by Chris Jones - Audience Development Specialist
