As one of the busiest times for e-commerce publishers approaches, make sure you’re ready to optimize for a holiday bump in traffic. There’s a couple of critical key factors to consider. First, is your site as user-friendly as it could be? Your site should provide a great experience for your users across their devices — this will help you maintain relationships with your returning visitors and engage new ones.
Another important area to look at is whether you have a complete monetization strategy in place. On average only 1-5% of traffic on an e-commerce site will convert to a sale, so it’s important to know what options are available to monetize the visits that don’t convert.
Tune in to our e-commerce Hangout On Air on Tuesday, November 26th, where we’ll talk through some of the steps you can take to ensure your site is well set up to capture the seasonal opportunity. We’ll also answer a few of your questions, which you can submit when you
RSVP to watch the live stream. During this session, we’ll cover the following topics:
- Principles of user experience for e-commerce publishers
- The importance of a user-friendly mobile site
- How to maximize your non-conversion revenue with advertising solutions
Register to watch the Hangout On Air today and don’t forget to check out the
AdSense +page for the latest updates.
