With every new plot planted and zombie zapped to bits, the online games industry is changing the way we interact with entertainment. Online games publishers work with us to grow their gaming empires across all screens, from distribution and downloads through to in-game advertising. We’ve also recognized a growing advertiser demand to reach highly engaged games audiences. So we were especially excited to announce at Europe’s
Game Developer Conference: we’re launching the TrueView video ad format across our games monetization platforms.
TrueView creates a better ad experience for gamers, and higher monetization for publishers
We all know how important it is to create a gamer-friendly ad experience, which is why we’re bringing one of our most successful ad formats to games: the skippable video ad. TrueView Instream skippable video ads drive a lot of advertiser demand on YouTube, the Ad Exchange, and AdSense for video. Following on
Susan Wojcicki’s beta announcement earlier this year, we’re now making TrueView video ads available to all games publishers on AdX, AdSense for games, and select mobile publishers on AdMob. During the beta, we found that in general TrueView video ads contributed to lower abandonment rates and greater monetization compared to normal instream video ads.
The rise of gamer-friendly ad formats like TrueView can drive even better monetization for games - which is great news for game publishers, but perhaps not for the zombies.
Posted by Rebecca Illowsky and Allen Huang -
Product Managers, Games Monetization
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