As your online advertising business continues to grow, you may have started working with other ad networks or doing deals directly with advertisers. DoubleClick for Publishers (DFP) Small Business is a free, Google-hosted solution to help streamline how ads are served on your site when you’re working with AdSense alongside other ad partners. With DFP Small Business, you have a vast array of features that give you more control over when, where, and how your ads serve.
Today we’re announcing the launch of
DFP Academy, a step-by-step guide for getting started with DFP Small Business. DFP Academy explains how to organize the ad space available on your site, input the information about your advertisers into DFP Small Business, traffic ads from ad networks and direct advertisers, and leverage AdSense to maximize your overall revenue.
If you already have an active AdSense account, you can quickly
sign up for your DFP Small Business account today. Your DFP Small Business account will be linked to your AdSense account, so be sure to use the same login information as you for do for AdSense.
As we continue to improve DFP Academy, we’d love to hear your feedback in the
DFP Forum.
Posted by Rishan Mohamed, Yield Management Specialist