With the holidays right around the corner, premium brand-name AdWords advertisers are preparing for the season by increasing their marketing budgets and scheduling targeted campaigns. You can prepare too by taking advantage of
placement targeting to allow advertisers to directly target your site.
While all sites are eligible for placement targeting, there are things you can do to help increase the amount of placement targeted ads on your site. First, turn your
custom channels into
ad placements. Be sure to fill out a well-written title and description to help potential advertisers understand the audiences they’ll reach by bidding on your site. Some details to include in the description are your site name, vertical, ad position, ad size and site demographic.
Next, ensure you are using our
most successful ad units and are placing them in
optimal positions. Finally, claim your site in
Ad Planner. Following these steps will help advertisers find your site to target and choose where to place their ads on a specific section or area. Placement targeted ads typically receive much higher RPMs, which results in higher earnings for you.
Creating targeted channels is easy and a great way to earn extra revenue, but it takes time for them to show up for advertisers, so act soon! Just follow the instructions in our
Help Center. Once you've made the changes, not only will your ads be ready for this holiday season, but they'll also be targetable by advertisers for every premium campaign in the future.
Posted by Jamie Firkus,
Inside AdSense team
