Inside AdSense: View domain level performance data easily with the sites report

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View domain level performance data easily with the sites report

Wednesday, August 03, 2011

Are you using URL channels to track the performance of specific domains and subdomains where you’re showing ads? If so, we’re happy let you know that this information will now be tracked automatically in the new interface, within the sites report. (If you participated in the beta test for the new AdSense interface, you may have tried an initial version of the sites report. Thanks to your feedback, we’ve improved the report and are now making it available to all publishers.)
With the new sites report, you’ll no longer need to manually create a new URL channel to track each new domain or subdomain where you’ve placed your ads. This will help ensure that you have more detailed data about your ad performance from the get-go, without any additional effort required on your part.
Also, instead of creating URL channels, you can start using more of the 200 channels available in your account to create custom channels. These allow you to track and group your ad units on an even more granular level. (And don’t forget to turn those custom channels into ad placements, so advertisers can find and target them!)
The sites report tracks performance data for your content, mobile content, feeds and domains data. You’ll also be able to use the multi-dimension reporting feature to analyze your site's performance by ad type, targeting type, platform, and more. Please note that your sites report will only contain historical data beginning in late June 2011. In addition, there are a few limitations to this report for publishers with an extensive number of domains -- more information is available in our Help Center.

To get started with the new sites report, sign in to the new AdSense interface and navigate to the Performance reports tab. Choose Sites in the left navigation.
We hope this new report helps you view your data more quickly and easily -- feel free to share your comments and thoughts below.
Posted by Guillaume Ryder - AdSense Engineering

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