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AdSense Facts & Fiction Part I: Placement targeting
Tuesday, June 01, 2010
Fiction: Targetable placements are difficult to set up and don’t do anything for my site
Fact: It only takes seconds to convert your custom channels into targetable placements. This simple change can help increase your visibility to advertisers, and boost your revenue.
Advertisers already take advantage of contextual targeting to have their ads appear next to your content. They also have the option to selectively target sites they know are relevant to their ads -- when you’ve created targetable placements, advertisers can dig even deeper and find the most relevant sections of your site to place their ads.
If you’re not familiar with channels, check out our
Help Center
for steps on how to change your custom channels into targetable placements.
When writing the description of your channel, keep in mind things an advertiser might like to know. For example:
What kind of content does this channel reflect?
Is the channel on a specific section of your site (e.g. a forum section, blog section, etc.)?
Are your ads above-the-fold (ATF)? In other words, can a user see them without needing to scroll down the page?
Who is your target audience (gender, interests, income level, etc)?
Your description may resemble something along the lines of: “This is a 300x250 ATF ad unit on the football section of a sports blog. My audience is 75% male, age 18-35, earning between $50,000-$80,000 per year.”
To see the impact that placement targeting has on your site, check out this
YouTube video
on generating reports that break out your contextual and placement targeted revenue.
You can further increase your visibility to advertisers by taking full advantage of
DoubleClick AdPlanner
, a media planning tool that allowed advertisers to find their audiences across the web. Take a look at our earlier
blog post
to find out more.
With these small changes, you make it easier for advertisers to find your site, increase your placement targeting potential, and open the door to generating more revenue.
Posted by Rishan Mohamed -
Inside AdSense
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