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Promote your feeds and gadgets with iGoogle
Monday, April 28, 2008
Have you heard of iGoogle, Google's personalized homepage? Well, tens of millions of users have, and with a just a little bit of effort you can share that traffic.
iGoogle allows users to bring together their favorite content and services from around the web by adding feeds and gadgets to their Google homepage. Let's start with the basics of what feeds and gadgets are, and how you can create them for your own site:
A
feed
is a format that allows your content to be delivered (and subscribed to) on the Web. This allows users to preview your content wherever they go, making it easier for them to find out whats new on your site and reminding them to come back. To learn more about feeds, check out
Feedburner
for everything you need from basic set-up to advanced performance tracking and monetization tools.
Gadgets
are mini-applications created using simple HTML and JavaScript. You can present more complex information in a gadget, such as a calendar, and also help users interact with your content, for example through search. To find out more about gadgets, check out the
Google Gadget Center
.
Once you have a feed or gadget -- and for those of you who already do -- you can start promoting it. As a first step, make sure to
submit your feed or gadget
to the
iGoogle directory
. Promotion can help new readers find your content and deepen engagement with your existing readers every time they visit their iGoogle page -- all of which can lead to more traffic for you site.
Don't stop there, though. Gadgets and feeds are ranked in the directory according to popularity, so make sure to feature your gadget or feed prominently on your site. One easy way to do so is with the
‘Add to Google’ button
. Simply fill out some basic information, insert a small snippet of HTML into your site, and you’ll be ready to go.
Want to find out more about how to raise awareness of your feed or gadget? Take a look at our
step-by-step guide
.
Posted by Matt Ghering - iGoogle Product Marketing
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