Inside AdSense: Diagnosing and treating revenue fluctuations (Part I)

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Diagnosing and treating revenue fluctuations (Part I)

Wednesday, March 05, 2008

Study upeCPMCTRpage impressionsRevenue = Page Impressions * eCPM / 1000

eCPM = Revenue / Page Impressions * 1000
provides an estimateRevenue = Page Impressions * CTR * average CPC
Total Revenue = Revenue (contextual) + Revenue (placement-targeted)
placement-targeted adsRevenue = (Page Impressions (contextual) * CTR * average CPC) + (Page Impressions (placement-targeted) * eCPM (placement targeted) / 1000)

Revenue = (Page Impressions (contextual) * CTR * average CPC ) + Revenue (placement-targeted)
Identify the symptoms

Google Analyticsunpaid public service ads

favoriteRead Part IIUpdated to fix typosPosted by Christian Ashlock - AdSense Optimization Team

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