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Keep 'em separated
Monday, April 09, 2007
UPDATE: Sorry, the Onsite Advertiser Sign-up feature is
no longer available
.
Have you ever thought of your users as potential advertisers? If you think about it, advertisers are constantly trying to find sites tailored to the audience that they are trying to reach.
Now let’s assume an advertiser comes across your site and feels it would a good site to advertise on. You don’t want to lose this advertiser, right? That’s where Onsite Advertiser Sign-up comes in: Advertisers can create site-targeted campaigns directly from your site.
Although the ‘Advertise on this site’ link will no longer appear on your ad units following last week’s
ad format change
, you can still display a separate Onsite Advertiser Sign-up link on your site, such as within the sidebars or footers of your pages. This method offers you more flexibility as far as the placement, the font, and the color of the link, and can help you retain interested advertisers who visit your site.
If you'd like to create such a link on your site, just follow the
detailed instructions
in our Help Center and then add your link into the HTML source of your pages. If you use CSS on your site, you can create a nice rollover and make your link even more visible to potential advertisers:
Once you've created a separate link, don't forget to
customize
your Onsite Advertiser Sign-up page. Please keep in mind that it's currently only possible to customize one landing page per account. In other words, advertisers can target each of your sites individually, but they'll see the same landing page when they click an 'Advertise on this site' link from any of your sites.
We encourage you to give this new method a try and to experiment with various placements. Having more interested advertisers bidding on your site means increased competition -- which in turn translates into higher revenue potential for you.
Posted by Etienne Jambou - AdSense Optimization Team
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