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Success without borders
Friday, March 31, 2006
When we visit our favorite websites, we have very little insight into the person who created them other than recognition of our shared interests. A publisher in India might own a website about his penchant for classic American cars, and the majority of his readers might reside in the UK. The beauty of the Internet is that each web page could have been created by anyone, anywhere in the world -- and the site's readers are often as demographically diverse as they are a group of like-minded people.
This is where AdSense comes in -- publishers can earn money for something they probably would have done for free, i.e., writing about subjects they love. Since ads are targeted both to the content of the page and the location of the user, there are no geographic limitations on who can succeed. This puts
publishers in the developing world
on a near-level playing field with publishers in the developed world when it comes to
earning money from their interests
.
We've heard stories
from publishers in all parts of the world about how AdSense earnings are being reinvested into creating better websites and content, or spent on life improvements including new cars, vacations, education and even engagement rings.
While there are of course still barriers to entry in some parts of the world, like
high hosting costs and access to the Internet
, one of our biggest motivators in improving the AdSense product is hearing your success stories -- so please,
keep them coming
!
Posted by Brian Axe - AdSense Product Management
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