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Monday, November 21, 2005
With 11 ad formats to choose from, you've got a lot of options. To narrow it down, first identify which formats will fit the ad space on your site. From there, you can choose the ad unit that'll perform best for you.
In general, the best formats are the wider ones – the ad formats that contain the widest individual ads. Try using the
336x280 large rectangle
,
300x250 medium rectangle
, or
160x600 wide skyscraper
.
My tip? Consider which ad formats currently support image ads (more advertisers bidding on your pages = more potential revenue for you!). Choose either the 300x250 medium rectangle or the 160x600 wide skyscraper -- or both, if you display multiple ad units on a page.
See here
for other formats that support image ads.
For advanced publishers: If you have the time to test and can fit both a 336x280 large rectangle and 300x250 medium rectangle on your site, try rotating between these two formats and using
custom channels
to track which performs better. The best way to know which avenues will make the most revenue is to test them out on your own.
Posted by Phoebe - AdSense Publisher Support
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