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Inside AdSense
Google's official blog for news, tips and information on AdSense.
Bye, bye, beta...
Friday, September 30, 2005
If you've logged into your account in the past couple days, you might've noticed that Electronic Funds Transfer (EFT for short) is officially out of beta. So what's changed? Our process for verifying bank account information has improved.
After you submit your bank account information, we will place a small test deposit into your bank account for you to keep. Once you see this test deposit credited to your account, just input the amount of the deposit into your AdSense account to help us verify your bank account information.
Testing your bank account before we make your payments means a greater chance of an error-free deposit. From now on, if you choose to use EFT, you can rest assured that we're taking the steps to make your payment successful.
We're excited about this launch and want to thank all of you who took part in our beta testing phase. We appreciate your help.
Posted by Alexa - AdSense Publisher Support
And many more...
Thursday, September 29, 2005
While we work to support you, we always appreciate your support, too. On Tuesday many of you sent us some very cheerful birthday wishes and we thought we'd share one of them with you:
Hello! Dear Sirs,
First of all we would like to congratulate you on Google's 7th Birthday. We wish all the best and wish you to stay on the top as world's Best search engine! Keep on this good work!
Best regards,
HITECHHOST.NET Team
A warm thank you to all of you who wrote in and granted our birthday wish: to keep making our users happy for many more years to come. Now, who wants some leftover cake? ;-)
Posted by Suzie - AdSense Publisher Support
Bloggggggger
Wednesday, September 28, 2005
We've just made it a lot easier for Blogger users to make money with their blogs. Our new integration with AdSense lets you sign up from within
Blogger
. And we've added a tool for inserting the ads in your blog (so you don't have to mess around with HTML). There are even built-in options that will analyze the colors on your blog and choose a recommended color scheme. Check out the
mad science
, why don'cha.
Posted by Jason - Blogger Manager
Tuning in to your feedback
Monday, September 26, 2005
As a member of the AdSense support team, I help publishers with everything
from
optimizing their ad implementation
to understanding the
AdSense payment schedule
. With the wide range of incoming inquiries and concerns, we are always looking for ways to better understand what's most important to our publishers.
Recently, I had the opportunity to work on a team with engineers and product managers to help redesign our "Ads by Google" page – the feedback page users land on when clicking on the "Ads by Google" link on each ad unit. Using your feedback and aiming to improve our response time, we added categorization buttons so that users can tell us if they are providing feedback about Google ads, AdSense publishers, or something entirely different, like how they enjoy exploring the Grand Canyon with
Google Earth
.
So far, we're seeing positive results with the new Ads by Google page, and we hope you like it. The new page allows us to quickly know if you love the Little Bow Wow Rap ad on your site, or if you are interested in a new feature. This helps us to understand and prioritize what is most important to web users and our publishers, and what features we should focus on implementing in the future. From time to time we may experiment with new designs to continue making this a more useful page - stay tuned.
Posted by Katie - AdSense Publisher Support
Preventing leaky filters
Saturday, September 24, 2005
Creating effective
Competitive Ad Filters
is easy as long as you follow a few simple guidelines. Here are some quick tips to improve your filters:
Tip 1: Don't use "www" in your Ad Filters
Ads should be blocked at the domain level. Frequently, publishers append "www" to their filters, such as using 'www.example.com' instead of 'example.com'. If you filter 'www.example.com' and the ad points to landingpage.example.com, the ad will continue to appear on your page. However, filtering 'example.com' will block ads from 'landingpage.example.com', 'example.com/subdomain', and 'www.example.com'.
Tip 2: Don't believe the myth about blocking 'low-paying advertisers'
Our auction system automatically selects the best performing ads for each page to help you earn the most possible money. This is especially true with our new
expanded text ads
. By filtering ads you think are low paying, you could actually be cutting out the most optimized ads and decreasing your revenue potential. Each ad that is filtered is one less bid in the auction, lowering the price for the winning ad on your site. You benefit most when there is a larger pool of advertisers competing for a place on your site. Additionally, when we calculate the auction, we take ad
clickthrough rates (CTR)
into account - an ad with a $0.25
cost-per-click (CPC)
with a 5% CTR is more valuable than an ad with a $1.00 CPC but a 0.1% CTR.
Learn more
about how the auction works.
Tip 3: Don't go overboard with filters
Only filter URLs when absolutely necessary. As mentioned, each URL you add to your filter list may cut into your AdSense revenue potential, so it's important to think carefully before deciding what to block.
Some publishers worry that competitive ads will affect their bottom line and they may overuse filters, limiting the ad inventory available for their site. Our advice? Test it. Some publishers don't use filters and sell at the same levels after adding AdSense to their pages. This might not be true for all publishers, but you should test first so that you know the actual effects before unintentionally reducing your AdSense revenue.
Posted by Bryan - AdSense Publisher Support
Tools of the trade
Wednesday, September 21, 2005
They say you learn something new every day. Today, maybe that something can be a new way to improve your website. Google has more tools for website publishers, so you can focus on creating content while we help with everything else. Recognize traffic trends on your site with
Urchin
. Or, add some interactivity with
Blogger
. Have some video content? Give
Google Video
a try to get the visibility it deserves.
If you're hungry for more ideas, visit our
publisher tools site
. Take advantage of the tools that make sense for your site, and you just might learn something in the process.
Posted by Mohammed - AdSense Product Marketing
See things before they happen
Tuesday, September 20, 2005
Wish you could see your AdSense ads before pasting the code on your pages? With the
Google AdSense preview tool
for Windows Internet Explorer, you can. Even publishers who use the preview tool aren't always aware of all its useful features, so we decided to highlight a few gems:
Filter more efficiently – You don't have to wait until AdSense ads are on your page to block any unwanted ads from appearing. It’s quick and easy to preview your site’s ad inventory and add URLs to your
Competitive Ad Filter list
.
Test color schemes – You can preview your ads using a selection of
color schemes
, helping you to visualize how AdSense will look on your pages.
Experience geotargeting – Do you wonder whether your users in India are seeing the same Google ads as users in France? With
geotargeting
, AdWords advertisers choose specific countries they want to target. Then, AdSense determines where your users are located based on their IP address and serves geographically targeted ads accordingly. The preview tool allows you to see your site's ad inventory for a variety of locations.
Please note that if you're a newly approved AdSense publisher, the preview tool may not display relevant ads until your site content has been indexed by our crawler. This means you may have to run the AdSense code on one or two pages of your site before trying out the preview tool.
Posted by Suzie - AdSense Publisher Support
From the Inside AdSense mail bag
Monday, September 19, 2005
Amy asks:
I just pasted the Google code into my travel site, but the ads I'm getting are public service ads. Why is that?
Inside AdSense says:
If you’ve just pasted the code on your site, our crawlers need some time to gather information about the content of your page. For the first 48 hours after you put the code on your site, public service ads (PSAs) might show up, but you should expect ad relevance to increase over time.
If you do not see your ad relevancy improve within 48 hours, check that your page has enough text-based content for our crawlers to determine relevant ads to display.
If these tips don’t seem to apply in your case, you may find it helpful to
learn more about PSAs
so you can determine other reasons you may be seeing these types of ads.
Clarence asks:
Why won't the ads show up on my site? I copied and pasted the Google ad code from my account, and I could see the code appearing between the tags in my site's HTML source code. When I looked at my live website, though, no ads showed up at all. I tried to paste the AdSense code into my site a second time, but the AdSense code appeared as text on my live page. Help!
Inside AdSense says:
If you can see the code within the tags of your site's HTML source code but no ads show up on your site, you’re still on the right track.
First, double-check that you’ve copied the ad code exactly as it appears on the Ad layout code page of your account and pasted it into your source without any modification. Some web design programs automatically insert extra line break tags into the HTML code, or you might’ve accidentally removed a piece of the AdSense code when pasting. If the ad code is altered in any way, ads may not appear.
The second time you tried pasting the code, it sounds like something else might’ve happened involving the HTML editor you used to create your web page. If you’ve pasted the code into a 'what you see is what you get' (
WYSIWYG
) editor, this will often result in the Google ad code appearing as text on your live site.
For the ads to appear correctly, you'll need to copy and paste the AdSense ad code into the HTML code view of your page rather than into the WYSIWYG view. In your editor, this might be labeled as 'Code view', 'HTML view', or something similar. Some editors don’t have an HTML view and use an 'Insert HTML' function to paste HTML instead. If you're unsure where to paste the code, we recommend using our
HTML troubleshooting guide
or contacting your HTML editor's customer support center for assistance.
Posted by Carrie - AdSense Publisher Support
Reports done your way
Friday, September 16, 2005
You can customize hamburgers,
search results
, and the ring of your cellphone whenever your mom gives you a call. But can you customize your AdSense reports? You bet. Even better, you can view the customized reports at any time with just one click. Here's how:
On your
Advanced Reports
page, create a report with a variable date range (e.g. "yesterday", "today", etc.). Choose any combination of channels or just aggregate data to view all channels, then make a selection between page impressions or ad unit impressions.
Generate the report, and you'll notice a new text box appears above it. Type a name in the box and click "save". That's it - the report you've named will appear on your
Overview
page in the Custom Advanced Reports section and you can view it at any time with one click.
We hope this will free up the time you used to spend selecting the same set of channels over and over, so you can spend it doing other things - like
customizing your AdSense ad color palettes
.
Posted by Rob - AdSense Product Management
Feeds fixed
Wednesday, September 14, 2005
Recently, we received emails saying that our feeds were not working properly – thank you for letting us know. We looked into it with a cool tool called,
Feed Validator
. It seems that we goofed and had added some invalid HTML. We’ve gone back and cleaned up those posts, and we have confirmed that the feed is now fixed.
Posted by Rob - AdSense Product Management
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