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Inside AdSense
Google's official blog for news, tips and information on AdSense.
Happy Birthday AdSense
Friday, June 17, 2011
AdSense is turning eight years old tomorrow! Growing to over two million publishers worldwide since our
launch in 2003
, we want to thank all of you for helping us expand and thrive.
As we celebrate AdSense, we want to share our appreciation for all the AdSense publishers whose innovation has made the last eight years so successful. The Google Display Network is comprised of many AdSense publishers like you: those who offer useful and engaging content for your community and serve as an effective channel for advertisers to connect with audiences.
For the last eight years, we’ve relied on your product feedback to help us improve, your success stories to inspire us, and your content to enhance the ecosystem of the world wide web. We look forward to growing older and wiser with all of you for many more years to come!
Posted by Jamie Firkus -
Inside AdSense
Team
Webinar: Implementing the +1 Button
Thursday, June 16, 2011
(Cross-posted on the
Webmaster Central
blog)
A few weeks ago, we launched the
+1 button for your site
, allowing visitors to recommend your content on Google search directly from your site. As people see recommendations from their friends and contacts beneath your site in search results, you may see more, better qualified traffic from Google.
But how do you make sure this experience is user friendly? Where should you position the +1 button? How do you make sure the correct URL is getting +1’d?
On
Tuesday, June 21 at 3pm ET
, please join Timothy Jordan, Google Developer Advocate, to learn about how to best implement the +1 button on your site. He’ll be talking through the technical implementation details as well as best practices to ensure the button has maximum impact. During the webinar, we’ll review the topics below:
Getting started
Best practices
Advanced options
Measurement
And, we’ll save time for Q&A
If you'd like to attend, please register
here
. To download the code for your site, visit our
+1 button tool on Google Webmaster Central
.
Posted by Kari Wilson - Product Marketing Manager
New Interface Wednesdays: Multi-dimension reporting
Wednesday, June 15, 2011
We've been listening to your feedback for more reporting and better insights into your data and are pleased to share a powerful new feature called multi-dimension reporting. You can now add dimensions to your performance reports to sort and view data across multiple dimensions including ad units, ad sizes, and countries.
This new feature allows you to add up to three dimensions to your reports, including viewing a channel by date or an ad unit by targeting type. To add a dimension when you create or edit a report, click ‘Add dimension’ and select a dimension. The dimension selected is added to the table, so you will now see two dimensions. To add another dimension click ‘Add dimension’ and select again. You can also change and remove a dimension by clicking the drop-down for the dimension you want to change or remove.
Try multi-dimension reporting now to interactively explore your data and gain more performance insights. And stay tuned for more dimension combinations coming soon as we continue to improve reporting regularly.
This reporting capability is just one of many improvements we’re making to the new AdSense interface as we
gradually move away
from the older version. Please feel free to provide your feedback in the comments field below so we can continue to tailor the new interface to your needs! If you haven’t yet tried the new interface,
learn more
about getting started today.
Posted by Vincent Zanotti - AdSense Engineering
Optimize your site with Affiliate Exclusive Opportunities
Monday, June 13, 2011
It’s that time again. Google Affiliate Network Exclusive Opportunities are back. As a reminder, this limited time opportunity enables you add a variety of great consumer offers to your site. If you aren’t a Google Affiliate Network affiliate, now is the time to join and start earning more from your website today.
Earlier this year
, we announced that the Affiliate Exclusive Opportunity program had been extended into 2011. In March, over thirty advertisers participated with great success thanks to publishers like you. This month, over fifty Google Affiliate Network advertisers are providing exclusive offers from Friday, 6/24, through Monday, 6/27.
For every transaction that originated from your site, you’ll earn a performance fee. Here are just a few examples of offers that will be available:
$10 off $75
$20 off $125
10% off $100
How do I promote these on my site?
To promote any of these exclusive opportunities, you need to be an approved publisher in the Google Affiliate Network.
Apply
for Google Affiliate Network with your AdSense Publisher ID (or
sign in
if you're already a Google Affiliate Network publisher).
Once approved,
review offers
and click the "Apply Now" link for every one that you wish to promote.
Tracking links will be available in your Google Affiliate Network account by viewing the “Announcements” section of your Home tab. You can also search for “June Exclusive Opportunities” links in the Links section on June 24.
Need help registering or want more information? Review the
Getting Started guide
today.
When can I post these on my site?
All opportunities will be available on June 24, and all will expire at midnight June 27. You may not post any of these exclusives until June 24. To learn more about Google Affiliate Network and other affiliate exclusive opportunities please visit this
blog post
.
Posted by Jamie Ross - Google Affiliate Network team
Clarifying our ad implementation policies
Friday, June 10, 2011
We’ve recently made some changes to the language of our program policies. We highly encourage publishers who have signed the AdSense online
Terms and Conditions
to check the
AdSense program policies
often, and we'd like to take a moment to clarify our ad implementation policies and mention a few updates that have been made.
Publishers are encouraged to experiment with a variety of placements and ad formats to enhance the user experience and thereby maximize their earnings. However, altering the behavior, targeting, or appearance of AdSense ads without explicit approval from Google is generally prohibited. This behavior includes but is not limited to placing ad code in iframes in such a way that manipulates the standard behavior, targeting or delivery of ads. An iframe is an HTML tag used in web design that allows a webpage, picture, or graphic to be displayed in a frame within another page. Our policies have always disallowed the misuse of iframes, and recently we clarified our language to explicitly prohibit the misuse of iframes in our program policies.
Improperly iframed ads are a disservice to our advertisers since the ad itself can be obscured. Not only are they not viewable, these implementations can lead to accidental clicks if these hidden ads are placed in a location that users frequently click. Please see below for an example of a partially hidden banner.
Hidden iframed ads is one form of misuse. The other is cross-domain iframing abuse. Cross-domain iframes are used to frame content from a different site. This type of implementation can allow other sites to frame ads that belong to another site without the publisher’s knowledge.
As a result, we’ve modified our Ad Behavior policy to the following:
AdSense code may not be altered, nor may the standard behavior, targeting or delivery of ads be manipulated in any way that is not explicitly permitted by Google. This includes but is not limited to the following: clicking Google ads may not result in a new browser window being launched, nor may Google ads be placed in an IFRAME.
We’re aware of certain ad implementations that require the valid use of iframes. As per our program policies, exceptions to our policies are permitted only with authorization from Google.
With our updated language, our goal is to be more proactive about enforcing the misuse of iframes. Iframing is not only deceptive when improperly implemented, but it often leads to unintended behavioral outcomes that result in policy violations, such as the double-serving of ads. As our
program policies
also note, we reserve the right to disable ad serving to sites and/or accounts that fail to comply with these policies without permission from Google. To best adhere to our policies and experience better targeting results, we recommend pasting our ad code directly into the source of your web page HTML.
We hope you found this clarification to our program policies useful. If you have any questions regarding iframe policies or program policies in general, feel free to
contact us
. To help ensure the good standing of your account, we encourage you to check your content and implementations on a regular basis. You can also stay informed about policy updates by revisiting our
Help Center
, our
Help Forum
, and subscribing to this blog for updated posts, tips, and upcoming AdSense events. If you find sites within our network that are clearly violating these guidelines, we encourage you to
report them to us
.
Posted by Cecelia Choi - AdSense Policy team
Western Union payment options spreading throughout sub-Saharan Africa
Wednesday, June 08, 2011
We’re working hard to give more of you more payment options. As part of our continued efforts to expand globally, we’re excited to announce the launch of Western Union Quick Cash® as an AdSense payment method to 11 additional countries in sub-saharan Africa: Reunion (FR), Tanzania, Madagascar, Seychelles, Cote d'Ivoire, Mozambique, Ethiopia, Zambia, Benin, Burkina Faso and Gambia.
For those of you who aren't familiar with this form of payment, Western Union Quick Cash payments are free and will reach you faster than checks. Payments follow our normal
payment schedule
and are available for pickup in your local currency at your
local Western Union
agent the day after they're issued.
A couple of things to note: We can send Western Union payments only to publishers that have an individual account at this time. Also, the payee name on your account must exactly match the government-issued ID card that you'll use when picking up your payments. For more information on how to sign up for and pick up Western Union payments, please visit our
Help Center
.
If you don’t yet have Western Union Quick Cash as a payment method in your country, we hear your feedback and appreciate your patience as we work to make this available. Keep checking in on the Inside AdSense blog, as we’ll post all future launches here!
Posted by Julia Peppiatt - AdSense Payments team
AdSense Indonesia is now on Twitter
Friday, June 03, 2011
Selamat datang publisher Indonesia di
@IDAdSense
!
We’re excited to let you know that our Indonesian Twitter account has officially launched. Now you can get the latest updates on AdSense in Bahasa Indonesia by following
@IDAdSense
on Twitter. You can also find out our best practices and optimization tips to maximize the revenue of your site.
Every month, we’ll have a special week where you can ask questions about a certain topic that we’ll discuss. We'll have an AdSense expert do their best to answer your questions. Find out more about the special week by following
@IDAdSense
.
Indonesian
joins our other global Twitter channels in
English
,
Spanish
,
French
,
Russian
,
Italian
,
Turkish
, and
Japanese
. Sign in to your twitter account now, and start following us in the language of your choice!
Posted by Niken Sasmaya -
Inside AdSense
team
Add +1 to help your site stand out
Wednesday, June 01, 2011
(Cross-posted on the
Webmaster Central
and
Social Web
blogs)
When we introduced the
+1 button
in March, Google search took a small step in an important direction. Search results can be more helpful, and more personal, when recommendations from the people you trust are there to guide your way.
The +1 button can help publishers, too. As potential visitors see recommendations from their friends and contacts beneath your Google search results, you could see more, and better qualified, traffic coming from Google.
Since we announced +1, we’ve gotten lots of requests from Google search users and webmasters alike for +1 buttons in more places than just search results. That’s why today we’re making the +1 button available to sites across the web. Sometimes you want to recommend a web page after you’ve visited it. After all, how do you know you want to suggest that great article on Spanish tapas if you haven’t read it yet?
We’ve partnered with a few sites where you’ll see +1 buttons over the coming days:
You'll also start to see +1 buttons on other Google properties such as
Android Market
,
Blogger
,
Product Search
and
YouTube
.
Adding +1 buttons to your pages is a great way to help your content stand out in Google search. By giving your visitors more chances to +1 your pages, your search results and search ads could show up with +1 annotations more often, helping users see when your pages are most likely to be useful.
To get started, visit the
+1 button tool on Google Webmaster Central
. You’ll be able to configure a small snippet of JavaScript and add it to the pages where you want +1 buttons to appear. You can pick from a few different button sizes and styles, so choose the +1 button that best matches your site’s layout.
In the common case, a press of the button +1’s the URL of the page it’s on. We recommend
some easy ways
to ensure this maps as often as possible to the pages appearing in Google search results.
If your site primarily caters to users outside of the US and Canada, you can install the +1 button code now; the +1 button is already supported in 44 languages. However, keep in mind that +1 annotations currently only appear for English search results on Google.com. We’re working on releasing +1 to searchers worldwide in the future.
If you have users who love your content (and we bet you do), encourage them to spread the word! Add the +1 button to help your site stand out with a personal recommendation right at the moment of decision, on Google search.
To stay current on updates to the +1 button large and small, please subscribe to the
Google Publisher Buttons Announce Group
. For advanced tips and tricks, check our
Google Code site
. Finally, if you have any questions about using the +1 button on your websites, feel free to drop by the
Webmaster Help Forum
.
Posted by Evan Gilbert - Software Engineer, +1 Button
Key policy takeaways from AdSense in Your City
Thursday, May 26, 2011
If you follow our AdSense blog you may have heard about our
AdSense in Your City
events. We love the opportunity to meet publishers in person, hear first-hand feedback and gauge reactions to new AdSense features. At one of the most recent events in our
Zurich office
, we offered workshops on the Google AdSense
program policies
where we gained a deeper understanding of your concerns and questions around our policies and policy enforcement processes. To help spread the message to those unable to attend, we wanted to share a few things from the workshops on the
Inside AdSense
blog:
We enforce our program policies on a site and account level. It’s definitely worth reading this ‘
AdSense Facts & Fiction: Program Policies
’ post to learn more about our policy enforcement processes.
We have a lot of information in our help center regarding some of the notifications we send publishers. These help center entries also contain links to forms, which you can use to get in touch with us:
Received a notification asking you to make changes within three business days
:
Here
is a detailed overview on what you need to do and know. Please keep in mind that you don’t need to let us know if you have simply fixed the violation.
Ad-serving has been disabled to your site
: Read our
Help Center article
for more information on why this may have happened.
Received a notification stating your AdSense account may be disabled
: By reading
this information
you may be able to get your AdSense account back in good standing.
Your AdSense account has been disabled
: AdSense accounts can be disabled for different reasons. If you’d like to appeal the decision, be sure to use the
right appeal form
.
You’d like to report a policy violation
: Our team is happy to investigate any policy violations submitted through
these forms
.
We send email notifications whenever we need to enforce our program policies, so make sure to check the email address associated with your AdSense account regularly. Alternatively, you can also view all policy notifications by visiting the Messages page, under the Home tab when you sign in to your AdSense account.
Some publishers have been contacted because AdSense ads had been placed next to comment spam entries on their blogs and forums. While we understand that no publisher intentionally allows their blogs and forums to be spammed, we ask that you ensure no ads are placed on these pages - as you can imagine advertisers don’t want their ads shown in this context. Check out the
Webmaster Central blogpost
and this
help center article
to learn how to combat comment spam effectively.
Make sure you use the right AdSense product! We have a range of AdSense products these days, from the traditional AdSense for content to AdSense for feeds. This might seem obvious, but in the past, for example, we’ve seen publishers use AdSense for content ad code within mobile applications. If you’d like to understand why this is important, please read
this blog post
. Here is a complete overview of all of our
current AdSense products
.
We’d like to thank all of your for your great feedback and questions, and look forward to meeting many more of you. Make sure that you’re opted in to ‘Special Offers’ in your email preferences under the ‘My Account’ tab within your AdSense account so we can let you know about future events in your area!
Posted by Dan Zilic - AdSense Policy team
AdSense is in town: Join our publisher event in the UK
Tuesday, May 24, 2011
How can I make the most out of my AdSense revenue potential? Which opportunities are coming from current trends on the online market? How can I improve the user experience on my website?
We’ll be addressing these questions and many more at our upcoming AdSense publisher event, taking place in the London area the first week of June. We’d love to see you there. Sign up through the form below until Friday, May 27th and we’ll follow up via email with additional details if there's still room. Scheduling will be done on a first-come, first-served basis, but we’ll do our best to include as many of you as space will allow.
Sign up now!
During the event we’re offering many interesting workshops and presentations on website monetization. You’ll also have the opportunity to meet our optimization specialists for one-on-one optimization consultations.
We look forward to hearing from you!
Posted by Sophie Emmerich - Google AdSense Optimization Specialist
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