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Inside AdSense
Google's official blog for news, tips and information on AdSense.
Meet the AdSense Team in New York City
Tuesday, October 06, 2009
Start spreading the news: the
Content Revenue Strategies (CRS) conference and expo
is coming to New York City on November 5th. Formerly known as ADSPACE, CRS will take place alongside ad:tech New York and offer sessions tailored to small and medium sized publishers. You'll have the opportunity to meet other AdSense publishers during the event, and a variety of speakers will share their experiences and techniques to help you increase your AdSense revenue.
You'll also hear from a number of Google representatives at CRS, and we especially hope you'll join us for the two keynote sessions. During the first keynote, Group Product Manager Jonathan Bellack will share insights into our team's product vision and discuss how recent product enhancements can help you grow your business. The second keynote will feature the return of the AdSense Publisher Forum, an open Q&A session where attendees can ask questions directly to a panel of AdSense team members. The panel will be moderated by Jennifer Slegg of
JenSense.com
, and feature Head of Publisher Solutions Gavin Bishop, Online Sales and Operations Manager Christian Ashlock, and Product Manager Tim Evans.
Lastly, a team of AdSense optimizers will be present at the conference to meet you and answer your questions. Stop by our Optimization Lounge to receive customized performance tips for your websites, and share your product feedback and suggestions.
Register today
using our Google promotional code
CRSGoogle
, and you'll receive $100 off the price of a conference pass. (And if you register by this Friday, October 9th, you can take advantage of the Early Bird price.) Your CRS conference pass will grant you access to all of the sessions and keynotes, a CRS attendee lunch, and the ad:tech New York Expo Hall. For more information about the conference, including the
full schedule
and
confirmed speakers
, visit the
official CRS website
.
We look forward to seeing you in NYC in November!
Posted by Arlene Lee -
Inside AdSense
Team
AdSense for mobile goes high-end
Monday, October 05, 2009
With the growth in popularity of high-end mobile phones with
full (HTML) Internet browsers
, like the iPhone and phones running Android, advertisers are increasingly extending their campaigns to mobile devices. Because these devices offer a rich content experience similar to desktop, advertising on them is a natural extension for many advertisers.
Today we're launching a new feature for AdSense mobile publishers that will allow you to take advantage of the high-end mobile phone browsing experience. This feature offers publishers the ability to run larger AdSense ads visible on high-end phones. Before this launch, AdSense mobile publishers were only eligible to serve smaller text and image ads on their website content.
We've done this by introducing a new JavaScript snippet that is easy to implement and specifically optimized for mobile to reduce latency on high-end mobile phones. Furthermore, this new snippet will allow publishers to select additional ad unit sizes from common AdSense formats.
However, if you're targeting all mobile devices, or if you're unable to make changes to your website, you don't have to update your AdSense code in order to enable larger AdSense ads to show on high-end devices. We'll automatically detect if the user is browsing with a high-end phone, and instead of serving a smaller mobile WAP ad, we'll return a larger ad optimized for high-end mobile devices.
For more information on earning money from your mobile content or to get started with mobile AdSense, visit the
Help Center
or check out past posts on the
Google Mobile Blog
.
Posted by Danielle VanDyke - Software Engineer
YouTube Promoted Videos to appear on AdSense sites
Friday, October 02, 2009
As the number of YouTube content producers continues to grow, many are looking for new ways to reach new audiences. That's why we're happy to announce the launch of YouTube Promoted Videos in AdSense ad units.
Promoted Videos
are YouTube videos -- from movie trailers to product demos to really almost any kind of video on YouTube -- promoted by their creators so they can reach a wider audience. (You may have already noticed Promoted Videos on YouTube.com, as they appear on partner watch pages and alongside YouTube search results.) Extending Promoted Videos to AdSense sites will enable these content producers to broaden their reach, while providing you with another way to earn from your ad space. At this time, these ads are only available in English to US publishers, but we're looking forward to expanding to additional regions and languages in the future.
Promoted Videos feature a thumbnail image with three lines of text, and when clicked, will bring the user to watch a video or view a channel on YouTube. They're contextually targeted to your pages, and you'll earn from these ads on a cost-per-click (CPC) basis. In addition, they can appear in the following ad formats, as long as you've opted these formats in to displaying both text and image ads: 300x250 Medium Rectangle, 336x280 Large Rectangle, 728x90 Leaderboard, 250x250 Square, and 200x200 Small Square. Just like other ads, Promoted Videos compete in our standard ad auction, so they'll help drive up competition among advertisers bidding to appear on your pages. When a Promoted Video wins the ad auction, it'll be shown alone in one of the eligible ad formats.
All Promoted Videos are required to comply with the
YouTube Advertising Policies
, and the advertised videos with our
Terms of Use
and
Community Guidelines
. You can prevent Promoted Videos from appearing on your pages by adding 'youtube.com' to your Competitive Ad Filter list. Please note that currently, this method will block all Promoted Videos from your sites.
Finally, we'd like to mention that these new Promoted Videos are separate from our
video ads
offering, which stream ads in video format and are classified as image ads.
We're continuing to look for additional revenue opportunities for publishers, and we hope these new ads will help you earn more.
Posted by Arlene Lee -
Inside AdSense
Team
The medium and large rectangle square off
Wednesday, September 30, 2009
When talking about optimization here on
Inside AdSense
, we frequently encourage readers to use the 300x250 medium rectangle. But we've also talked about how
bigger ad units
tend to perform well, so a few publishers have asked us, "Should we be using the 300x250 medium rectangle or the bigger 336x280 large rectangle?"
We took this question to our Optimization Team, who gave us insight into the strengths of each ad format:
The 300x250
medium
rectangle is a widely supported format that advertisers often use when designing their branding and rich media campaigns. Using this ad format and opting in to both text and image ads may generate more
placement targeting
opportunities, which will help drive up competition for your ad space and should lead to higher earnings over time.
The 336x280
large
rectangle tends to have a higher clickthrough rate due to its larger size. It often performs well on text-heavy pages where it's integrated into the content.
Our optimization specialists noted that performance of these two ad formats can vary from site to site, so they can't definitively say that all publishers should always use one format over the other. Just like with all other customization options, they recommend experimenting with each ad format for 3-4 weeks and measuring performance using
custom channels
.
What's your opinion? Feel free to leave us a comment and let us know how the medium and large rectangles have performed for you.
Posted by Arlene Lee -
Inside AdSense
Team
Touch-ups for your ad units
Thursday, September 24, 2009
You may remember that last year, we
added arrows
to the bottom of cost-per-click (CPC) ad units. These arrows allow users to browse through additional relevant ads, helping them find exactly they're looking for.
We've been testing slight updates to the look of these arrows, and our experiments have shown improvements in the user experience. As a result, we'll soon be making a few minor aesthetic changes, including darkening the arrows to make them more visible and orienting all arrows to point left and right. In addition, to help users understand what the arrows do, hovering over the arrows will soon show the labels 'previous ads' and 'next ads'. You'll see these changes appear in CPC ad units in all languages gradually over the next few days.
Posted by Amy Wu - AdSense Product Manager
Monetizing with the Google Maps API
Tuesday, September 22, 2009
With tools like Street View, Google Maps is altering the way people interact with their surroundings, letting you see the facade of the store you're about to visit, plot directions, and find a place to park before you even leave the house. Google Maps has also changed the way information is being presented across the web. Since 2005, web developers from around the world have begun to overlay their content on Google Maps, mashing it all up and presenting it in
extremely creative ways
.
As this trend evolves, maps are becoming the backdrop or canvas for many webpages. We've been hearing from the over 150,000 Google Maps developers eager to monetize this growing screen real estate, so we've worked to ensure that Google Maps embedded on external websites can be properly monetized. If you're a Maps developer, you now have two options for your embedded Google Maps API implementations to earn revenue using AdSense.
Maps Ad Unit
- This new Google Maps API feature overlays AdSense ads on an embedded Google map on your site. The ads are targeted to the map's current view and update as the user moves around the map. For example, if the user is looking at Napa Valley, California, the text ads will likely display ads for wineries, hotels, and/or restaurants. As the user moves the map, ads continue to change by location and you'll generate revenue from every valid ad click.
To see an example of this, take a look at
ZipMaps
, an external Maps API site that presents U.S. zip code boundaries:
GoogleBar Local Search
- The GoogleBar feature within the Google Maps API overlays a search box onto your map which lets the user perform a local search on the map. When results are shown, an ad is displayed that you earn revenue on when clicked. Feedback from sites that have implemented the GoogleBar reveals that users are happy to be able to search Google while on their map, and the site owners are happy to be able to monetize this additional service.
Here's an example of the GoogleBar in action on another Google Maps API site called
Google Sightseeing
:
If you're a developer with an existing Google Maps API implementation and an AdSense account, take a few minutes to
add it to your maps
to see how it performs for you. Interested in embedding Google Maps on your site? Take a look at
the new Google Maps site
to learn about all your options!
Posted by Mike Pegg - Product Marketing Manager, Google Maps
Bringing more buyers to AdSense through the DoubleClick Ad Exchange
Friday, September 18, 2009
We
recently announced
that AdSense would start allowing Google-certified ad networks to bid for your
display ad space
in order to help you find new ways to generate revenue. You may have seen today's post by Neal Mohan on the
Official Google Blog
announcing the new DoubleClick Ad Exchange, and we'd like to take a moment to let you know how these two announcements fit together.
The
Google-certified ad network capability
is powered by the DoubleClick Ad Exchange that we announced today. Certified ad networks are Ad Exchange participants who have gone through an additional certification process in order to be able to to bid for your ad space through AdSense. We call this feature "yield management", because it offers you the most revenue for each ad that shows on your site in real time, regardless of whether it's Google or another certified party who can offer you the highest bid.
You don't need to change any of your account settings to start allowing these ads to compete. Also, you can continue to use the Ad Review Center to control which certified ad networks can appear on your site.
Opening AdSense to certified Ad Exchange participants means that more advertisers will be able to bid on your ad space. We believe this will ultimately help you earn more revenue for your sites.
Posted by Sean Harvey, Business Product Manager, and Scott Spencer, Group Product Manager
Australian and New Zealand publishers: Register for an upcoming webinar
Thursday, September 17, 2009
If you've ever argued over where the
pavlova
was first invented and are currently enjoying the first signs of spring, the Australia and New Zealand AdSense team is holding a webinar specifically for you! We'll be presenting our techniques for improving your AdSense for content performance, as well as handy tips on making your AdSense implementation more user-friendly.
We'll be running two free sessions that you can choose between; both are exactly the same and will run for approximately one hour. Register for the one you'd like to attend by visiting one of the links below -- even if you're not located in Australia or New Zealand, you're still welcome to register!
Webinar Option 1
: 12.00pm AEST Monday 21st of September 2009 (GMT +10:00)
Webinar Option 2
: 5.30pm AEST Tuesday 22nd of September 2009 (GMT +10:00)
Once you've registered, you'll receive an email from messenger@webex.com to confirm your time and give you instructions on how to attend the webinar. We recommend that you register in advance.
If you're new to webinars (or web seminars), they're online meetings that you can attend using any computer with an internet connection and speakers or a headset. This
Help Center entry
will provide further details about what you'll need to participate. You'll also have the chance to ask questions based on the presentation through the interactive chat panel. Here are a few more details about next week's webinars.
Presenters:
Victoria, Mel, and Disha from the Sydney-based AdSense Team
Content:
Introduction - The Google Australia & New Zealand AdSense Team
Google AdSense – AdSense for content optimisation
Ad Formats – Opting in to image and text
Placement – Position and size
Design – Colours and borders
Google Custom Search Engine - Best practices
Working with Google - AdSense account essentials
We'll also be showcasing some real-life examples of how other publishers have optimised their AdSense implementation.
We hope you can make one of the sessions, and we look forward to sharing our best AdSense optimisation techniques with you.
Posted by Mel-Ann Chan - AdSense Optimisation Team, Australia & New Zealand
Introducing Google Web Elements
Tuesday, September 15, 2009
Looking for ways to spice up your website with dynamic content? You may know from our
optimization tips
that you can help increase your AdSense revenue by incorporating other Google products into your site. We're happy to introduce a new, easy way for you to do just that with
Google Web Elements
.
Web Elements let you easily add richness and interactivity to your site simply by copying and pasting a snippet of code. Inspired by the convenience of embeddable YouTube videos, each Web Element is built upon existing Google products. For example, the Google News element, introduced on this blog
earlier this year
, dynamically pulls in content from Google News based on news topics you select and displays within an embed on your site. With the official launch of Web Elements, you can choose to include Web Elements from products like Google Custom Search, Calendar, Docs, Friend Connect, and more.
Need more inspiration on how to integrate Web Elements into your site? Here are a few ideas:
If you're using a
Custom Search Engine
on your site, the
Custom Search element
can help you integrate search results much more seamlessly with the look and feel of your pages. You can continue to earn revenues from searches while offering a better user experience to your users with
better results styling
.
Who's using it
: The
Mayo Clinic
uses the Custom Search Element as their main search function. The look and feel of the search results blends in smoothly with the rest of the site.
To enable your visitors to post comments and links on your site, use the
Conversation element
. The element also lets visitors participate in conversations via
Friend Connect
.
Who's using it
:
St. Simons Blog
uses the Conversation element to let users in St. Simons Island and Georgia's Golden Isles connect with each other.
The
YouTube News element
displays the latest YouTube videos from a number of news content partners including the Associated Press, CBS Online, Washington Post, Bloomberg, NY Times, Russia Today, Al-Jazeera English, and more.
Who's using it
:
CitizenTube
is YouTube's official news and politics blog. They display the YouTube News element on the right-hand side of the homepage labeled as "Latest News Videos".
The
Spreadsheet element
allows you to display a table of information to your users which pulls from any Google Spreadsheet you choose. Whenever you update the Spreadsheet, the element will also update automatically. This is an easy way to keep dynamic content on your site fresh.
Who's using it
:
Metal Italia
is an Italian heavy metal fan site. The site uses the Spreadsheet element to display album information for heavy metal artists.
To get started, all you need to do is go to
http://www.google.com/webelements
, select the element you want on your site, and copy and paste the resulting code into your website source code. If you're interested in tinkering further with the Web Elements, you can further customize any of the elements as you please, since they're all powered by Google's
developer APIs
.
Using a Web Element on your site (or two, or seven)? We'd love to hear what you think and how they've been working for you. Just leave a comment on this blog post!
Posted by Christine Tsai - Google Web Elements Team
Site maintenance on Saturday, September 12
Wednesday, September 09, 2009
This Saturday, our engineers will be performing routine site maintenance from 10am to 2pm PDT. You'll be unable to log in to your AdSense and Ad Manager accounts during this time, but we'll continue serving ads to your pages and tracking your clicks, impressions, and earnings as usual. In addition, your ad targeting won't be affected.
We've converted the maintenance start time for a few cities around the world:
Ottawa - 1pm Saturday
London - 6pm Saturday
Kolkata - 10:30pm Saturday
Manila - 1am Sunday
Auckland - 5am Sunday
If you'd like to learn more about what goes on during these maintenance periods, check out
this
Inside AdSense
post
.
Posted by Arlene Lee -
Inside AdSense
Team
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