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More webinars on the way
Wednesday, May 20, 2009
Continuing with the series of webinars we've been hosting recently, we'd like to let you know about several additional webinars taking place over the next few weeks.
If you'd like webinars that take place in the evenings in North America or the early mornings in Asia, one of these might work for you:
Understanding the payment cycle
Learn about when and how you can expect to be paid.
Date: Thursday, May 21, 2009
Time: 6:30pm PDT (GMT -07:00)
Register at:
https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=577510522
Channels and advanced reporting
Walk through the process of creating channels for more detailed tracking of specific pages and ad units.
Date: Thursday, June 4, 2009
Time: 6:30pm PDT (GMT -07:00)
Register at:
https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=573170710
If you prefer webinars at a Europe-friendly time, you may wish to attend one of these:
Using Custom Search Engine with AdSense
Find out how your users and your revenue can benefit from Custom Search engine with AdSense for search.
Date: Monday, May 26, 2009
Time: 3pm GMT (PDT +07:00)
Register at:
https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=570572716
Fundamentals of optimization
Learn about account and ad layout changes that can boost your revenue. (Recommended for new publishers or those who haven't optimized AdSense previously.)
Date: Wednesday, June 10, 2009
Time: 6:30pm GMT (PDT +07:00)
Register at:
https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=573202418
As always, you can find dates, times, and details for our webinars in our
Help Center
.
Posted by Julie Beckmann -
Inside AdSense
Team
Calling all developers for Google I/O
Monday, May 18, 2009
Are you a developer, or are you interested in learning about developer tools and technologies like Android and OpenSocial? If so, we'd like to let you know about the
Google I/O Developer Conference
on May 27th and 28th in San Francisco.
As an AdSense publisher, you may be interested in learning how to spice up your site with our APIs, or how tools like App Engine and the Google Web Toolkit can help you focus on your content and code rather than maintenance or scaling issues. At Google I/O, you'll have the opportunity to learn about these topics from Googlers and also meet other developers.
Over 2,000 are expected to be in attendance, and if you'd like to be one of them, we hope you'll register for the event. For more information, check out the
official site
or follow us
on Twitter
.
Posted by Christine Tsai - Google Developer Programs
Temporary ad serving issue resolved
Friday, May 15, 2009
For about an hour this morning, beginning at 7:48am PDT, we experienced a global
network routing issue
. As a result, fewer or no ads were served to some publishers during this time. Our engineers have since resolved the issue, and we're working to ensure that this doesn't recur. We're very sorry for the inconvenience.
Posted by Arlene Lee -
Inside AdSense
Team
Site maintenance on Saturday, May 16
Thursday, May 14, 2009
Our engineers will be performing
regularly scheduled maintenance
this Saturday, May 16th. You'll be unable to access your AdSense and Ad Manager accounts between 10am and 2pm PDT, but your ad targeting and serving won't be affected. In addition, we'll continue to record your clicks, impressions, and earnings as usual.
Here's the maintenance start time, converted for a few cities around the world:
London - 6pm Saturday
Dubai - 9pm Saturday
Mumbai - 10:30pm Saturday
Taipei - 1am Sunday
Auckland - 5am Sunday
Posted by Arlene Lee -
Inside AdSense
Team
What the Display Ad Builder means for publishers
Tuesday, May 12, 2009
We've been working to make it easier for advertisers to show display ads on the content network -- which benefits you, because it results in more budgets devoted to advertising on AdSense sites like yours. (As a reminder, "display ads" include all types of image-based ads, such as banners, rich media, and video ads.) In addition to recent launches such as
DoubleClick Studio
,
third-party ad serving
, and
expandable rich media ads
, we also launched the
AdWords Display Ad Builder
last October. This tool allows AdWords advertisers to create display ads using customizable templates and to target them to AdSense sites in a matter of minutes.
Since its launch, the Display Ad Builder has been extended to advertisers in over 100 countries and 40 languages. With over 90 customizable templates and thousands of active users of all sizes, the Display Ad Builder has quickly become what we believe is the largest platform for self-serve display ad creation on the web. Its usage varies from the largest digital agency, like
Razorfish
, to smaller advertisers like the
Wilshire Grand Los Angeles
. We'd like to take a few minutes to tell you more about the impact of this tool and how it can benefit you as a publisher:
More advertisers creating display ads:
In just six months, the Display Ad Builder has significantly increased the number of AdWords advertisers using image-based ads. Many of these advertisers were already advertising with text ads on Google.com and AdSense sites, but have now found the visual elements, interactivity, and animations of display ads to be effective at increasing clicks, conversions, and overall ROI.
Higher quality, more relevant display ads for your site:
With simplified display ad creation now available to advertisers of all sizes and industries, the display ads that show on your site are likely to be even more relevant to your content and audience. For sites with niche content or with an advertiser base that would be less likely to have the budgets to invest in display ad creation, this is especially true. The templates that we offer also vary well beyond simple static banners, including interactive rich media templates that allow users to scroll between or roll over multiple product images, in addition to multiple templates with animated text and images.
Higher potential earnings:
As the reach of ads created with Display Ad Builder grows, we've seen encouraging results -- ads created with the Display Ad Builder have average click-through rates that outperform industry averages. We believe that this is due to the combination of advanced contextual targeting on AdSense, combined with templates that encourage best practices in effective display ad creation. We've also heard from many advertisers that they're finding improved cost per conversion efficiencies with the tool, meaning that more of their marketing budgets can be effectively deployed online, on your sites.
So what can you do to take advantage of the many newly created display ads? First, make sure that your ad units are opted into
image ads
. And, since many publishers are advertisers too, you may be interested in getting started with the Display Ad Builder yourself. To learn more, you can also view our series of
how-to videos
or read our feed of
Display Ad Builder announcements
.
Posted by Ryan Hayward - Display Ad Builder Product Marketing
Register for our next AdSense Optimization Webinar
Wednesday, May 06, 2009
We invite you to join us at our next Optimization Webinar tomorrow, where we'll show you how to experiment with different formats and colors to improve the performance of your ads. We've heard that you'd like us to hold our webinars at different times of the day, and we hope that this helps accommodate those of you who weren't able to attend our last optimization webinar. Remember, we're only able to accommodate a maximum of 500 publishers, so please sign up soon.
Here's the information you'll need:
Date
: Thursday May 7, 2009
Time
: 6:30 pm PDT (GMT -07:00)
Registration
:
https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=366085742
As a reminder, you'll be asked to enter your publisher ID number when registering. For more information on this, and all upcoming webinars, please visit our
Help Center
.
Posted by Ashutosh Satpute - AdSense Publisher Support
Showcase your site with Google Ad Planner's Publisher Center
Tuesday, May 05, 2009
To help you increase the visibility of your sites to potential advertisers, we've just launched the Publisher Center in Google Ad Planner. This will allow you to provide details about your sites to help attract advertisers. Though the Publisher Center is only available in English at this time, any publisher can use the tool.
As a quick reminder, Ad Planner is a media planning tool that helps agencies and advertisers find sites that cater to their target audiences. In the new Publisher Center within Ad Planner, you can
claim sites you own
and customize the descriptions for each. For each site, you can also add up to five categories that describe your site's content, and the types, sizes, and formats of ads that your site supports.
In addition, you can share your Google Analytics data with Ad Planner to provide advertisers with additional details about your site, such as the number of unique visitors and page views. By replacing Ad Planner traffic estimates with data measured directly by Google Analytics, you'll be able to provide advertisers with more accurate site traffic information.
Based on this information, agencies and advertisers using Ad Planner will be able to identify appropriate sites to include in their placement-targeted campaigns. As more advertisers become aware of your sites and bid to show ads on them, the competition among your ads will increase and so should your earnings potential.
We encourage you to visit the new
Google Ad Planner Publisher Center
to begin
claiming sites you own
. For more information about the Google Ad Planner Publisher Center, visit our
Help Center
, or watch our video below:
Posted by Wayne Lin - Product Manager, Google Ad Planner
Analytics integration for all
Wednesday, April 29, 2009
Over the past few months, we've been gradually inviting publishers to
integrate their AdSense accounts with Google Analytics
, and today we're happy to announce that this feature is now available to all publishers. Integrating your account with Analytics will provide you with more detailed information about traffic to your pages and how users interact with your site.
Once you link your accounts, you'll find an AdSense-specific menu under the 'Content' section of the left-hand navigation bar on your Analytics homepage, containing these reports:
The
Top AdSense Content
report allows you to see more details about specific pages on your site and analyze ad performance. For instance, if you find that some of your pages generate a high number of pageviews but aren't monetizing as well as other pages, you can focus your optimization efforts on improving these pages.
The
Top AdSense Referrers
report can help you see how different incoming traffic sources contribute to your revenue.
Last, the
AdSense Trending
report lets you analyze how your site generates revenue during different times of the day and different days of the week.
You'll also notice that other sections of your Analytics account will show a new 'AdSense Revenue' tab. You'll be able to compare how much of your AdSense revenue is coming from new visitors versus existing ones, and view revenue based on user language.
To take advantage of these new reports, sign in to AdSense and click the 'Integrate your AdSense account with Google Analytics' link on your Reports Overview page. You'll be taken to a step-by-step wizard that will guide you through the rest of the process. If you use AdSense in a language that's not supported by Analytics, you can still
link your accounts
and view your Analytics reports in a different language.
We also recommend watching the video below, which will help explain the linking process:
Enjoy your new data, and don't forget to visit our
Help Center
if you have other questions about linking your accounts or reviewing your reports.
Posted by Arlene Lee -
Inside AdSense
Team
Updates to the program policies page
Tuesday, April 28, 2009
If you've checked the
AdSense program policies page
today, you've probably noticed that we've just made a few small updates. We'd like to take a moment to clarify what's been changed.
The first thing you might notice when you visit the program policies page is that we've revamped the look. Based on your feedback, we've reorganized the content and updated the layout to make it easier to read and navigate. We've highlighted some key information for each policy, and added expandable 'Learn more' sections that you can click for more detailed information. Also, we've grouped together policies that are specific to only AdSense for content or AdSense for search.
There are also a few updates to the content of the program policies, which we've outlined below:
Google brand violations
: This policy has always existed in our Terms and Conditions, but we've now brought it directly to the 'Ad Placement' section of the program policies page so that it's easier to find. According to this policy, we don't allow ads or search boxes to be placed on pages which misuse Google logos, trademarks, or other brand features in the page content or URL, and which could mislead users into thinking the page is associated with Google.
Deceptive implementations
: We've clarified this policy a bit in the 'Encouraging Clicks' section of the program policies - ads may not be formatted in a way that makes them indistinguishable from other content on the page where they appear. This includes, for instance,
formatting content to mimic ads
,
aligning images with ads
, and
placing ads under a misleading heading
.
Ad placement in emails and email programs
: This updated policy clarifies that Google ads , search boxes, and search results may not be placed in emails, as well as alongside emails.
Other Google products' policies
: With this new policy, publishers aren't permitted to place ads, search boxes, or search results on, within, or alongside other Google products in a way that violates the policies of that other product or service. For instance, this would include placing ads on sites which allow users to download YouTube videos, which isn't permitted by the
YouTube Terms of Service
.
Finally, we've added more information to the 'Webmaster Guidelines' section and created a new 'Traffic Sources' section. Whether you regularly review the program policies or haven't reviewed them since you signed up for AdSense, we encourage you to
visit the program policies page
and check out the updates.
(Post has been updated to provide additional clarification.)
Posted by Winnie Creason - AdSense Publisher Support
Category filtering feature being developed
Wednesday, April 22, 2009
One of the top requests we've heard from publishers is to have more control over the ads appearing on their sites. We've been working to address your feedback, and today at ADSPACE, our team announced an upcoming beta test of a new feature in the Ad Review Center called category filtering.
Category filtering will give publishers the ability to block ads that fall into specific categories such as dating, religion, and politics. Regardless of how ads are targeted, they'll be filtered if they're within one of the selected categories. We'll also show the percentage of recent revenue that ads in each category generate, so publishers can predict how filtering selections will impact their revenue.
We'll be launching category filtering as a beta to a small group of publishers to collect initial feedback about the feature. Here's a preview of what the feature currently looks like, but please keep in mind that the layout and categories may change based on feedback from beta test participants.
Although we're not able to expand the limited beta to additional publishers at this point, we wanted to give you a glimpse into one of the ways we're working to give you more control over your ads so you can ensure a positive experience for your users. We'll continue to refine this feature, and hope to be able to roll it out more widely in coming months. Please stay tuned to the blog for any updates, and feel free to leave us a comment in the meantime.
Posted by Atul Bhandari - AdSense Product Manager
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