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Inside AdSense
Google's official blog for news, tips and information on AdSense.
Let your ads be seen
Friday, January 20, 2006
As anyone who's ever had stage fright knows, there are times it would be great to be invisible. But while people sometimes feel bashful in the public eye, Google ads tend to perform best when they're easily seen. Increasing ad unit presence on your site and placing ads 'above the fold' (i.e., the area visible on a page without scrolling down) can enhance the likelihood that people will see and respond to your ads.
As a general rule of thumb,
ideal ad placement
lies in a region balancing the left to right (emphasis towards the left), and top to bottom (emphasis towards the top) portion of a page.
Article based pages
are an exception, as placing ads directly below an article can lead to a greater number of readers clicking through.
The number of ad units you choose to display can also affect ad performance. While some sites perform well using the maximum
3 ad units per page
, it's important to
maintain a balance
between content and ad display -- the optimal number of ad units per page varies for different sites.
Lastly, remember that
custom channels
are helpful in the testing process to track ad unit performance. By using channels, you can collect 'before' and 'after' data to help you measure the effects of different ad placements.
Posted by Carolyn - AdSense Publisher Support
Nine for newbies
Thursday, January 19, 2006
Your AdSense application has just been approved, and you've got a world of new information to absorb. We've highlighted some key resources to answer all the questions you have about AdSense (but were afraid to ask).
1. First, you can see our handy
Quick Start guide
to learn how to access your AdSense account and customize your ad code before pasting it into your site. For a more detailed walkthrough, see the
Help with Ad Code demo
.
2. Once you've added the code to one website, you may want to
add it to more of your sites or pages
-- the ad code will work for any page or site.
3. Once your ads are up and running, it's time to think about getting paid. The
Payment Guide
provides a broad overview of AdSense payments, or you can find more in-depth information by watching the
Payment demo
.
4. If you start to see ads that you'd prefer not to display on your site, don't worry. You can prevent these ads from appearing on your site by using your
Competitive Ad Filter
list to block them.
5. Are you having trouble with the ads on your site? You can use one of our
troubleshooting wizards
to sort out the issue, or browse our Help entry on
Public Service Ads
(PSA's).
6. Familiarize yourself with other AdSense features and products to monetize your site even further:
AdSense for search
,
referrals
, and
Onsite Advertiser Sign-up
that can help you earn more revenue from your site.
7. Concerned about keeping your account in good standing? You can review the
program policies
for a comprehensive list of do's and dont's or our
ten suggestions
to help ensure your account won't be disabled.
8. Optimize! Our
Optimization Tips
will help you earn more and get the most revenue from your AdSense account.
9. Acquaint yourself with the
AdSense Help Center
. It's the quickest way to get the answers you need at any time.
Now you can get on the road to becoming a successful AdSense publisher...and start driving!
Posted by Julie - AdSense Publisher Support
From the mail bag
Tuesday, January 17, 2006
Malcolm asks:
I have noticed that the number of ads displayed in my large rectangle ads has dropped form 4 to 2 ads. Do you know why this is?
We say:
It sounds like you're seeing
expanded text ads
appearing on your site. Our technology optimizes the number of ads per ad unit to ensure your site's revenue potential is maximized. When AdSense determines that fewer ads will perform better in a particular ad unit, the lower paying ads are automatically dropped.
Carmen asks:
My webhost is not compatible with JavaScript. Is there still a way I can participate in AdSense?
We say:
Of course! You can place the AdSense ad code and search code on any page on any site that complies with our program policies. However, if you don't have a website, or your site isn't compatible with Javascript, you can create a new site using Google's weblog service, Blogger. Signing up for a
Blogger
account is fast, easy and free.
Once you've created your site, you can begin displaying Google ads in minutes by following the
step-by-step instructions
listed on the Blogger help pages.
David asks:
My application to AdSense was initially disapproved due to an error in my contact information. I have since fixed this error, resubmitted my application, and was approved today. However, I am seeing a 'you are not authorized to view this web page' error message in my ad units and search results page.
We say:
Don't worry -- since your application was previously disapproved, the servers may not have caught up with your more recent information, which is why you are seeing the error message. While our servers are being informed of the change to your account status, there may be a
delay
before Google ads and AdSense for search results start to appear. Ads usually start to appear within 48 hours.
Alastair asks:
How much time does it take for my reports to update?
We say:
AdSense
reports
are usually updated every 15-30 minutes, but sometimes there can be a longer delay before your reports are fully updated. Even if you notice a delay in your account reporting, fear not -- your stats are still being tracked and you'll be paid for all valid clicks and impressions.
Posted by Kristin - AdSense Publisher Support
Tracking those Benjamins
Friday, January 13, 2006
What's $100 good for these days? Well, you could buy a
"pet love seat"
, for one thing. Even better, you could watch yourself earning that amount using the new 'since last payment' reporting option, which shows your accumulated stats and earnings since your last pay period.
On your Reports Overview page, click on the dropdown menu for reporting dates to see this option listed. If you haven't yet received your first payment, it appears in the dropdown menu as 'all time'. If you already have, it shows up as 'since last payment'. Now you can easily see how close you are to
hitting the $100 mark
!
Posted by Shirin - AdSense Product Management
A day in the life of Kim
Wednesday, January 11, 2006
My day begins at 6:00 AM, which is unusual for me. In every other job I've ever had, my day began by hitting the snooze button at least five times. But I am so excited to get to work and see what is happening with the AdSense network that I now get out of bed with no trouble at all.
That may sound like a bunch of you-know-what, so for proof I turned to
one of our publishers
for a sign of my genuine love for my job:
I start my day with a run on the bay and a quick trip to the gym and showers at Google. I usually get into my cube around 8:00 AM, check for any big news, and if all is calm, I work on a novel I am writing for about an hour.
From 9:00 AM until 6:00 PM, my day is packed with meetings. I meet with the people who track our major email support issues. If there are things that need to get fixed, I escalate them to the product management team. I also meet with the managers on my team to track feedback and feature requests from publishers and make sure the most important ones get on the product roadmap, so be sure to keep
sending us
your feedback! I meet with the business analyst team to track key metrics and make sure that we are constantly monetizing better for you. I meet with visiting publishers to hear first-hand what their experience with the AdSense network is like. I also meet with advertisers who come to Google to hear about their impression of the AdSense network, and to figure out new ways of getting more advertisers to spend on the network.
We are growing fast, so I usually have at least a couple of interviews every day. I also have a meeting with everybody on the team regularly to hear their ideas for improving the program and to check in on general management questions. Most importantly, I approve some new applications and answer some emails from publishers every week.
After 6:00 PM I generally try to catch up on the 500 or so emails in my inbox in time to have dinner with friends in Palo Alto at 8:00. As I head to bed each night, I always look forward to what the next day will bring working on such an interesting and rewarding product.
Posted by Kim Malone - AdSense Director of Online Sales & Operations
A referrals refresher
Tuesday, January 10, 2006
You asked:
Do
referrals
generate AdSense for content page impressions?
Rob says:
No. Referral clicks and page impressions are now counted separately from AdSense for content statistics. You can check your referral clicks and impressions by clicking on the 'Overview' tab in the 'Reports' section of your account.
You asked:
Does using referrals affect smart pricing on my site?
Rob says:
Referral clicks and impressions have no effect on smart pricing.
You asked:
When will you offer more detailed reporting?
Rob says:
We'll soon be making 'Advanced Reports' available for referrals. This will allow you to see referral stats over any specific time frame you desire.
You asked:
When are you going to offer different creative sizes/colors and text links?
Rob says:
We're always evaluating the feedback we receive, and are continually looking at new ways to make this program more valuable for publishers. We're working on adding more creative options based on current creative performance, on a language by language basis. We're also investigating text links based on your requests.
Posted by Rob Kniaz - AdSense Product Management
Stay on target
Monday, January 09, 2006
As you know, one of the ways Google AdSense ads are targeted is to the content of your web page. But sometimes you may want to emphasize or de-emphasize certain sections of your page -- for example, you may want to emphasize the first paragraph of your article or ignore your menu bar. With
section targeting
, you can help us determine what parts of your content are important so that your site can show more targeted ads.
If the following apply, section targeting might be a good fit for your site:
1. You're familiar with HTML and are comfortable adding HTML tags to your source code.
2. You want to help guide the crawlers to specific section(s) of your page.
3. The sections you want to target contain a significant amount of text (a large enough percentage of your overall content to help instruct our crawlers).
Many publishers ask, "Once I've implemented the section targeting HTML code, how will I know if it's working?"
Please note that it may take up to 1-2 weeks before you start to see changes to your ad targeting. Also, we want to make sure your ads are as effective as possible,so our technology detects whether section targeting will improve your results and implements automatically
only
if you'll earn more revenue.
See our
support entry
for help getting started with section targeting.
Posted by Phoebe Ho - AdSense Publisher Support
AdSense fan mail 2
Thursday, January 05, 2006
Mircea from Romania shared his story with us, and we'd like to share it with you.
What can I say about Google AdSense.
They SAVED my BUSINESS. On the days when no one helped me, and no one wanted to advertise on my site, I introduced Google AdSense. When I thought I would never make any money with my site, AdSense saved me, and showed me the way. I am happy to be doing business with Google.
From the first day I made revenue, I realised that this is the way to really boost my site's income, so I can give free quality content and free access to users.
At this moment I am wearing a white "I love Google!" t-shirt. This is just one of many. I wear them anywhere and anytime I have an occasion.
Google AdSense really saved my business.
Thank you Google!
Mircea Alexandru (Romania)
As we've mentioned before, we really appreciate hearing from you. Whether your story is positive or not, email us
here
to tell us about your AdSense experience.
Posted by Susan - AdSense Product Marketing
Let's start a resolution
Wednesday, January 04, 2006
The year may be new, but the resolutions aren't. Eat healthier, get organized, learn a new language -- haven't we heard these before? Instead of trying the same old resolutions, why not try one (or all) of the top ten AdSense resolutions we've suggested below?
1. No more
clicking on my own Google ads
(tempting though they may be!).
2. Subscribe to
Inside AdSense
to get updates and suggestions sent straight to me. (You can subscribe by entering your email in the text box to the right of this post.)
3. Broaden my vocabulary of AdSense terms and features:
link units
,
referrals
,
Onsite Advertiser Sign-up
,
section targeting
,
AdSense for search
, and
more
.
4. Use the features above to
earn more
.
5. Try something new -- like customizing my AdSense for search box using the
new options
.
6. Filter
in moderation
.
7. Channel my energy into
creating channels
for better tracking and testing.
8. Sign up for
EFT payments
to receive my AdSense earnings more quickly and securely.
9. Provide detailed descriptions of my problems in any emails I send to
Google AdSense Support
. Well, at least my technical problems.
10.
Quadruple my revenue
, retire at a young age, and buy an island in
Tahiti
.
What can we say? One of our resolutions this year is to think positively. :-)
Posted by The Google AdSense team
Haven't linked up yet?
Tuesday, January 03, 2006
The New Year is a great time to try new things - such as
link units
. You may find that, pixel for pixel, link units provide the best return on your investment of all our ad formats.
Not convinced?
Read
how Tim Carter increased his revenue 18% simply by adding link units, or see our previous blog post
here
.
See our handy
help center topics
to learn more.
Posted by Dobromir - AdSense Publisher Support
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