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Let’s talk about Policy! Partnership with Industry Associations, and Better Ads Standards
Monday, April 23, 2018
Thanks to your feedback around wanting more discussion of AdSense policies, we have created some new content on our
AdSense YouTube channel
in a series called “Let’s talk about Policy!”.
This month, we're talking about the
Coalition for Better Ads
,
Better Ads Standards
.
These standards were created by the Coalition for Better Ads to improve ad experiences for users across the web. Google is a member of the Coalition alongside other stakeholders within the industry. The Better Ads Standards were created with extensive consumer research to minimize annoying ad experiences across devices. The Standards are currently in place for users within North America and Europe, but we are advising all our publishers to abide by the standards to provide a quality user experience for your visitors and minimize the need to make changes in the future.
Check out our video discussing the Standards to learn more:
Be sure to subscribe to the channel to ensure you don’t miss an episode.
Helping publishers recover lost revenue from ad blocking
Monday, April 16, 2018
Today, the majority of the internet is supported by digital advertising. But bad ad experiences—the ones that blare music unexpectedly, or force you to wait 10 seconds before you get to the page—are hurting publishers who make the content, apps and services we use everyday. When people encounter annoying ads, and then decide to block all ads, it cuts off revenue for the sites you actually find useful. Many of these people don't intend to defund the sites they love when they install an ad blocker, but when they do, they block all ads on every site they visit.
Last year we
announced
Funding Choices to help publishers with good ad experiences recover lost revenue due to ad blocking. While Funding Choices is still in beta, millions of ad blocking users every month are now choosing to see ads on publisher websites, or “whitelisting” that site, after seeing a Funding Choices message. In fact, in the last month over 4.5 million visitors who were asked to allow ads said yes, creating over 90 million additional paying page views for those sites.
Over the coming weeks, we’re expanding Funding Choices to
31 additional countries
, giving publishers the ability to ask visitors from those countries to choose between allowing ads on a site, or purchasing an
ad removal pass through Google Contributor
. Also, we’ve started a test that allows publishers to use their own proprietary subscription services within Funding Choices.
How Funding Choices works
Funding Choice gives publishers a way to have a conversation with their site visitors through custom messages they can use to express how ad blocking impacts their business and content. When a visitor arrives at a site using an ad blocker, Funding Choices allows the site to display one of three message types to that user:
A dismissible message that doesn’t restrict access to content:
A dismissible message that counts and limits the number of page views that person is allowed per month, as determined by the site owner, before the content is blocked.
Or, a message that blocks access to content until the visitor chooses to allow ads on the site, or to pay to access the content with either the site’s proprietary subscription service or a pass that removes all ads on that site through Google Contributor.
On average, publishers using Funding Choices are seeing 16 percent of visitors allow ads on their sites with some seeing rates as high as 37 percent.
Ad blockers designed to remove all ads from all sites are making it difficult for publishers with good ad experiences to maintain sustainable businesses. Our goal for Funding Choices is to help publishers get paid for their work by reducing the impact of ad blocking on them, and we look forward to continuing to expand the product availability.
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