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Let machine learning create your In-feed ads
Tuesday, January 23, 2018
Last year we launched AdSense Native ads, a new family of ads created to match the look and feel of your site. If your site has an editorial feed (a list of articles or news) or a listings feed (a list of products or services), then Native In-feed ads are a great option to give your users a better experience.
Now we've brought the power of machine learning to In-feed ads, saving you time. If you're not quite sure what fonts, colors, and styles will work best for your site, you can let Google's machine learning help you decide.
How it works:
Create a new Native In-Feed ad and select "Let Google suggest a style."
Enter the URL of a page with a feed you’d like to monetize. AdSense will scan your page to find the best placement.
Select which feed element you’d like your In-feed ad to match.
Your ad is automatically created – simply place the piece of code into your feed, and you’re done!
By the way, this method is optional, so if you prefer, you can create your ads manually.
Posted by:
Faris Zerdoudi, AdSense Tech Lead
Violetta Kalathaki, AdSense Product Manager
Receiving your payment via EFT (Electronic Funds Transfer)
Wednesday, January 17, 2018
Electronic Funds Transfer (EFT) is our fastest, most secure, and environmentally
friendly payment method. It is available across most countries and you can check if
this payment method is available to you
here
.
To use this payment method we first need to verify your bank account to ensure that you will receive your payment. This involves entering specific bank account information and receiving a small test deposit.
Some of our publishers found this process confusing and we want to guide you through it. Our latest
video
will guide you through adding EFT as a payment method, from start to finish.
If you didn’t receive your test deposit, you can watch this
video
to understand why. If you have more questions, visit our
Help Center
.
Posted by: The AdSense Support Team
Our continued investment in AdSense Experiments
Wednesday, January 10, 2018
Experimentation is at the heart of everything we do at Google — so much so that many of our products, including Analytics and AdSense, allow you to run your own experiments.
The AdSense Experiments page has allowed you to experiment with ad unit settings, and allowing and blocking ad categories to see how this affects your earnings. As of today, you can run more experiment types and have a better understanding of how they impact your earnings and users with some new updates.
Understand user impact with session metrics
Curious to know how the settings you experiment with impact your user experience? You can now see how long users spend on your site with a new “Ad session length” metric that has been added to the Experiments results page. Longer ad session lengths are usually a good indicator of a healthy user experience.
Ad balance experiments
Ad balance
is a tool that allows you to reduce the number of ads shown by displaying only those ads that perform the best. You can now run experiments to see how different ad fill rates impact revenue and ad session lengths. Try it out and let us know what you think in the comments below!
Service announcement: We're auto-completing some experiments, and deleting experiments that are more than a year old.
To ensure you can focus your time efficiently on experiments, we'll soon be auto-completing the experiments for which no winner has been chosen after 30 days of being marked “Ready to complete”. You can manually
choose a winner
during those 30 days, or (if you’re happy for us to close the experiment) you don't need to do anything. Learn more about
the status of experiments
.
We’ll also be deleting experiments that were completed more than one year ago. Old experiments are rarely useful in the fast-moving world of the Internet and clutter the Experiments page with outdated information. If you wish to keep old experiments, you can download all existing data by using the “Download Data” button on the Experiments page.
We look forward to hearing your thoughts on these new features.
Posted by: Amir Hosseini Rad, AdSense Product Manager
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