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Analytics integration for all
Wednesday, April 29, 2009
Over the past few months, we've been gradually inviting publishers to
integrate their AdSense accounts with Google Analytics
, and today we're happy to announce that this feature is now available to all publishers. Integrating your account with Analytics will provide you with more detailed information about traffic to your pages and how users interact with your site.
Once you link your accounts, you'll find an AdSense-specific menu under the 'Content' section of the left-hand navigation bar on your Analytics homepage, containing these reports:
The
Top AdSense Content
report allows you to see more details about specific pages on your site and analyze ad performance. For instance, if you find that some of your pages generate a high number of pageviews but aren't monetizing as well as other pages, you can focus your optimization efforts on improving these pages.
The
Top AdSense Referrers
report can help you see how different incoming traffic sources contribute to your revenue.
Last, the
AdSense Trending
report lets you analyze how your site generates revenue during different times of the day and different days of the week.
You'll also notice that other sections of your Analytics account will show a new 'AdSense Revenue' tab. You'll be able to compare how much of your AdSense revenue is coming from new visitors versus existing ones, and view revenue based on user language.
To take advantage of these new reports, sign in to AdSense and click the 'Integrate your AdSense account with Google Analytics' link on your Reports Overview page. You'll be taken to a step-by-step wizard that will guide you through the rest of the process. If you use AdSense in a language that's not supported by Analytics, you can still
link your accounts
and view your Analytics reports in a different language.
We also recommend watching the video below, which will help explain the linking process:
Enjoy your new data, and don't forget to visit our
Help Center
if you have other questions about linking your accounts or reviewing your reports.
Posted by Arlene Lee -
Inside AdSense
Team
Updates to the program policies page
Tuesday, April 28, 2009
If you've checked the
AdSense program policies page
today, you've probably noticed that we've just made a few small updates. We'd like to take a moment to clarify what's been changed.
The first thing you might notice when you visit the program policies page is that we've revamped the look. Based on your feedback, we've reorganized the content and updated the layout to make it easier to read and navigate. We've highlighted some key information for each policy, and added expandable 'Learn more' sections that you can click for more detailed information. Also, we've grouped together policies that are specific to only AdSense for content or AdSense for search.
There are also a few updates to the content of the program policies, which we've outlined below:
Google brand violations
: This policy has always existed in our Terms and Conditions, but we've now brought it directly to the 'Ad Placement' section of the program policies page so that it's easier to find. According to this policy, we don't allow ads or search boxes to be placed on pages which misuse Google logos, trademarks, or other brand features in the page content or URL, and which could mislead users into thinking the page is associated with Google.
Deceptive implementations
: We've clarified this policy a bit in the 'Encouraging Clicks' section of the program policies - ads may not be formatted in a way that makes them indistinguishable from other content on the page where they appear. This includes, for instance,
formatting content to mimic ads
,
aligning images with ads
, and
placing ads under a misleading heading
.
Ad placement in emails and email programs
: This updated policy clarifies that Google ads , search boxes, and search results may not be placed in emails, as well as alongside emails.
Other Google products' policies
: With this new policy, publishers aren't permitted to place ads, search boxes, or search results on, within, or alongside other Google products in a way that violates the policies of that other product or service. For instance, this would include placing ads on sites which allow users to download YouTube videos, which isn't permitted by the
YouTube Terms of Service
.
Finally, we've added more information to the 'Webmaster Guidelines' section and created a new 'Traffic Sources' section. Whether you regularly review the program policies or haven't reviewed them since you signed up for AdSense, we encourage you to
visit the program policies page
and check out the updates.
(Post has been updated to provide additional clarification.)
Posted by Winnie Creason - AdSense Publisher Support
Category filtering feature being developed
Wednesday, April 22, 2009
One of the top requests we've heard from publishers is to have more control over the ads appearing on their sites. We've been working to address your feedback, and today at ADSPACE, our team announced an upcoming beta test of a new feature in the Ad Review Center called category filtering.
Category filtering will give publishers the ability to block ads that fall into specific categories such as dating, religion, and politics. Regardless of how ads are targeted, they'll be filtered if they're within one of the selected categories. We'll also show the percentage of recent revenue that ads in each category generate, so publishers can predict how filtering selections will impact their revenue.
We'll be launching category filtering as a beta to a small group of publishers to collect initial feedback about the feature. Here's a preview of what the feature currently looks like, but please keep in mind that the layout and categories may change based on feedback from beta test participants.
Although we're not able to expand the limited beta to additional publishers at this point, we wanted to give you a glimpse into one of the ways we're working to give you more control over your ads so you can ensure a positive experience for your users. We'll continue to refine this feature, and hope to be able to roll it out more widely in coming months. Please stay tuned to the blog for any updates, and feel free to leave us a comment in the meantime.
Posted by Atul Bhandari - AdSense Product Manager
AdSense Orientation Webinar
Tuesday, April 21, 2009
If you're new to AdSense and would like help with getting started with your account, we're hosting a webinar this Thursday evening just for you. In this webinar, we'll walk you through the basics of your account, show you how to start displaying ads, and also answer your questions via chat. Here are the details you'll need before registering:
Date: Thursday, April 23, 2009
Time: 6:30pm - 7:30pm PDT
Register at
https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=573101592
We're only able to accommodate a maximum of 500 people, so we encourage you to register early if you're interested in this session.
Finally, we've updated our
Help Center
with details about the schedule of upcoming webinars. We'll add sign-up links for each webinar as we finalize the dates and times, so feel free to check back often. In addition, remember to update your
email notification preferences
so we can keep you posted about any additional sessions.
Posted by Ashutosh Satpute - AdSense Publisher Support
From blues to blooms with Blue Dart
Monday, April 20, 2009
As we roll into a brand new financial year in India, we're happy to let publishers located in India know that all standard checks will be sent via the Blue Dart courier service at no additional cost. Because Blue Dart is the Indian domestic carrier for DHL, you'll no longer have to pay expensive courier fees. In addition, please be aware that you'll no longer see Secure Checks as a payment option in India. For more information on Indian payment methods, visit our
Help Center
.
We'd also like to remind you that your checks will arrive faster if your address is up-to-date, so please take a moment to review the information listed in your account and
make any necessary updates
. We wish you a productive and profitable year ahead!
Posted by Sayed Meera - AdSense India Payments Specialist
Your introduction to Google Ad Manager (Part 2 of 2)
Friday, April 17, 2009
Earlier this week
, we provided a basic introduction to Google Ad Manager to help you determine whether the product is right for you. If so, we hope that you've
signed up for an account
to help you manage your ad inventory. As you begin using Ad Manager, we'd like to give you some tips and instructions to help you on your way.
In addition to the tips below, we'll be hosting a Getting Started with Google Ad Manager Webinar on April 21st at 11:00 am PDT, where we'll give a live demo of Ad Manager, share best practices, and help you get started. Sign up at:
https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=570486361
.
What terms do I need to know in my Ad Manager account?
With Ad Manager, you'll manage all of your inventory according to the following terminology:
Ad Slot:
This is the most granular inventory component, and represents the location of an ad. It's the equivalent of an ad unit in AdSense. For instance, you can set up an ad slot for the top banner on your pages.
Placement:
This is a publisher-defined collection of ad slots, and represents inventory to be sold. In AdSense, this is the equivalent of an
ad placement
. You should include at least one ad slot per placement, as campaigns are all linked to a placement. For instance, you can create a placement for all of your ad slots on your sports pages, or the top banners on all pages of your site.
Then, to create campaigns, you’ll use the following terms:
Order:
This is a summary containing information about an ad campaign including the campaign dates, the advertiser or agency, and the contact numbers.
Line Item:
You’ll enter all the details of an ad campaign including the flights dates, the cost, the priority level, the targeting criteria, and the delivery information.
Creative:
This is the actual media being delivered in your ad slots.
I'm ready to start using my Ad Manager account. How do I serve my first campaign?
There are three parts to serving your first campaign: setting up your inventory, tagging your pages, and creating your campaigns. Follow our three-part guide below for instructions:
A. Setting up your inventory
There are two main steps to follow to organize your inventory. In the Inventory tab, you’ll need to:
Create your ad slots
: At this stage, you can choose to enable AdSense Optimization in order to fill your unsold inventory with AdSense and to make it compete with your ad networks. The baseline for the competition is the Value CPM that you set for your networks.
Group your ad slots into placements
: In order to allow advertisers to target their campaigns to your specific placements, you'll need to enable placement targeting.
B. Tagging your pages
Once you've set up your inventory in Ad Manager, you’ll need to tag every page on which you want to use Ad Manager to deliver your ads. For each page, you’ll need to define all the ad slots that should appear and generate html code:
Go to the Inventory tab and click on “Generate HTML code”.
Select the Ad Slots you want to appear on the page you’re tagging
Generate the code and use it to tag your page
You can also review our
tagging guide
if you need help implementing the code.
C. Creating your campaigns
Once your inventory is ready and your pages are tagged, then you can start creating your campaigns. To manage your campaigns, you should always refer to the Order tab. Here are the 3 key steps to remember in order to create a campaign:
Create the advertiser’s Order
: Choose between the Default Order (for Directly sold inventory) and the Ad Network Order.
Create the advertiser’s Line Items
Select a level of priority (there are 5 different levels)
Select a cost type: CPC, CPM, CPD
Specify goals and settings, such as targeting, daily and user capping, and creative rotation.
Upload the creatives
Select the creative type (we currently support Flash, Image and Rich Media)
Choose to add a click macro or a cache buster
Test the creative in the preview tab or directly on your website
We hope that our two-part series has helped you better understand Ad Manager and get started with it on your site. If you need further information on specific topics, we encourage you to visit our
Help Center
and review
how Ad Manager works
.
Posted by Florie Arlegui - Google Ad Manager Team
Your introduction to Google Ad Manager (Part 1 of 2)
Wednesday, April 15, 2009
After talking about a few Google Ad Manager
features
and
optimization tips
on this blog in the past, we've received questions from new publishers, asking what Ad Manager is and whether they should use it. In this two-part series, we'll go back to the basics to provide you with an introduction to Ad Manager.
What is Google Ad Manager?
Google Ad Manager is a hosted ad management solution for publishers with smaller direct sales teams; it can help you sell, schedule, deliver, and measure all of your directly sold and network-based inventory.
Should I use Ad Manager?
You'll probably want to use Ad Manager if:
You operate a website and sell your ad inventory directly to advertisers (or plan to sell directly to advertisers in the future).
You'd like to improve the efficiency of your sales process and feel confident in your forecasting.
You've been left with unsold inventory because you weren't able to forecast availability accurately.
You need a consistent way to serve ads that make you the most money in undersold situations.
What are the benefits of using Ad Manager?
A simple, intuitive user interface:
you can manage your campaigns, inventory, and advertiser data quickly and efficiently.
Revenue optimization and AdSense integration:
the system will consistently deliver the highest-paying ad for every ad impression on your site.
Precise inventory forecasting:
you'll be able to sell more of your inventory without overbooking it.
How will I benefit from using AdSense with Ad Manager?
Using AdSense with Ad Manager on your websites can help you maximize your revenue in a number of ways. You can use AdSense to backfill all of your unsold inventory, ensuring that all of your ad spaces are filled. AdSense can also be used as a competing network against your other networks -- AdSense can compete with your remnant and house campaigns to deliver the highest value ads, and an AdSense ad will only show if it can pay you more than any alternative ads.
Moreover, since AdSense is integrated in your Ad Manager account, the only thing you need to do is to choose the Ad Slots for which you want to enable AdSense. You can modify your AdSense settings within Ad Manager, and you can manage your visibility to advertisers by using the placement targeting feature.
How do I get started with Ad Manager?
You can create an account by visiting
the Ad Manager homepage
and using your AdSense login. Once you've done so, don't forget to visit our
Help Center
for detailed instructions and video tutorials on getting started. We also recommend taking a look at
how Ad Manager works
.
In Part 2 of this series, we'll help you get accustomed to your new Ad Manager account and guide you through the creation of your first campaign. We're also hosting a Getting Started with Google Ad Manager Webinar on April 21st at 11:00 am PDT, where we'll give a live demo of Ad Manager, share best practices, and help you get started. Sign up at:
https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=570486361
.
Read Part 2
Posted by Florie Arlegui - Google Ad Manager Team
Rescheduled: Site maintenance on April 18
Tuesday, April 14, 2009
Since
last weekend's
site maintenance was canceled, we've rescheduled it for this coming Saturday, April 18th. As a reminder, you won't be able to log in to your AdSense or Google Ad Manager accounts between 10am and 2pm PDT. However, we'll continue recording your clicks, impressions, and earnings as usual, and your ad serving won't be affected.
The maintenance will start at the following times in these cities:
London - 6pm Saturday
Bucharest - 8pm Saturday
Kolkata - 10:30pm Saturday
Bandung - 12am Sunday
Sydney - 3am Sunday
Posted by Arlene Lee -
Inside AdSense
Team
An ADSPACE preview
Monday, April 13, 2009
The
ADSPACE conference and expo
in San Francisco is fast approaching, so we'd like to give you a sneak peek into some of the content we're working with ad:tech to develop.
We're looking forward to the 'AdSense Publisher Forum', a session moderated by Jennifer Slegg of
JenSense.com
that will allow attendees to share feedback and ask questions to a panel of AdSense team members. Panelists during this session will include Group Product Manager Jens Skakkebaek and Business Product Manager Sean Harvey, who are responsible for options available within AdSense accounts and new publisher features. In addition, Gavin Bishop, Head of AdSense Publisher Solutions, and Christian Ashlock, Associate Manager in AdSense Online Sales and Operations, will be on hand to share their knowledge of working with publishers to earn more revenue.
During the conference, you'll also hear directly from AdSense publishers in other sessions about their experiences and optimization techniques. Jared Friedman from
Scribd.com
will help you understand how to use Analytics data to improve your performance, while Chris Raimondi of
FreePatentsOnline.com
will discuss lesser-known optimization tips. And if you're looking for personalized advice on ways to increase your revenue, you'll be able to make an appointment with our optimization specialists at ADSPACE.
ADSPACE is taking place on April 22 alongside ad:tech San Francisco -- if you haven't registered yet, visit the
conference site
and use our special Google code
ADSPACED
for a 20% discount. See you next Wednesday!
Posted by Arlene Lee -
Inside AdSense
Team
Stats catching up
Friday, April 10, 2009
Last night for a short period of time, we experienced a technical issue that prevented publishers from accessing their AdSense and Google Ad Manager accounts. Our engineers have resolved the issue, so you can now log in to your accounts. Please note that ad targeting and serving were not affected during this time.
You may notice a slight delay in your reports for the next few hours as a result of this issue, but no statistics have been lost. We apologize for the inconvenience and appreciate your patience.
Posted by Arlene Lee -
Inside AdSense
Team
Site maintenance on Saturday, April 11
Thursday, April 09, 2009
UPDATE (April 10, 1:24pm PDT): This site maintenance period has been canceled.
Our engineers will be performing routine site maintenance this coming Saturday from 10am to 2pm PDT. Although you won't be able to log in to your AdSense or Google Ad Manager accounts between these hours, we'll continue to track your clicks, impressions and earnings as usual. In addition, ad serving and targeting won't be affected.
We've converted the maintenance start time for our international readers:
London - 6pm Saturday
Bucharest - 8pm Saturday
Kolkata - 10:30pm Saturday
Bandung - 12am Sunday
Sydney - 3am Sunday
Thanks for your patience. In the meantime, if you're curious about what goes on during these maintenance periods, check out
this post
from one of our AdSense engineers.
Posted by Arlene Lee -
Inside AdSense
Team
A clarification on ad serving
Tuesday, April 07, 2009
Those of you who carefully check your AdSense ads may have noticed that they're now being served primarily from a DoubleClick URL rather than the pageads.googlesyndication.com URL you're used to. We heard some confusion over this topic from a few publishers, and we'd like to clarify a few misconceptions.
This change in the URL where the ads are served from is due to the DoubleClick ad serving cookie that we launched on the Google content network
last year
. Since this cookie is on the doubleclick.net domain, we've had to update our URLs to point to doubleclick.net, as well as to give you the associated benefits such as frequency capping and improved attribution.
However, this is only an infrastructure change -- there haven't been any changes to the ads themselves. The ads you see are still coming from AdWords advertisers or third-party advertisers, just as they were before, and it's not the case that you're now receiving 'DoubleClick ads' instead of 'Google ads'.
Along the same lines, we'd like to reassure you that this new URL hasn't changed the targeting of ads on sites. As a quick refresher, each ad that appears on your pages can be
contextually targeted
,
placement-targeted
, or soon,
interest-based
. With contextual targeting, ads are matched to your content based on keywords selected by advertisers, while with placement targeting, advertisers select specific ad placements where they'd like their ads to appear. And with our latest addition of interest-based advertising, advertisers will be able to reach users based on their interests or previous interactions with an advertiser's site.
By allowing all types of ads to compete for the ad space on your site, you'll increase the competition for your ad space to help ensure that you're maximizing your earnings potential. However, you can also continue to prevent specific ads from appearing by using your
Competitive Ad Filter
and the
Ad Review Center
.
We hope this helps alleviate any concerns you may have had about the URL switch.
Posted by Arlene Lee -
Inside AdSense
Team
Revenue opportunities for video content owners
Friday, April 03, 2009
Last week,
we announced
that the video units feature will soon be retired. Our announcement has created
some confusion
, so we thought it would be helpful to outline how Google will still continue to support revenue opportunities for video content owners.
The video units feature allowed publishers to create video unit players, with YouTube partner content and accompanying ads, within their AdSense accounts. They could then embed this special player into their web pages, and revenue generated from the ads would be split between the YouTube partner, the AdSense publisher, and Google. Although we're retiring the video units feature, we'll continue to offer the following monetization solutions to video content creators:
AdSense for video
AdSense for video gives video owners the ability to earn money from videos they create or own. They can run placement targeted instream video ads (pre, mid, post rolls) and graphical overlays or contextually targeted text ads in Flash players, and the ad revenue will be split between the video owner and Google.
Current AdSense for video publishers include Encyclopedia Britannica, Demand Media, and College Humor. If you'd like more information about the program or how to apply, visit our
microsite
.
YouTube Partner Program
Similarly, the YouTube Partner Program enables popular content creators to share in advertising revenue from their own videos hosted on YouTube. Participants can choose the videos on which they'd like to show overlay ads or accompanying banner ads. These videos earn them money whether they're viewed on YouTube or embedded onto web pages elsewhere online, and the revenue generated from these ads will be split between the YouTube partner and Google.
The YouTube Partner Program has thousands of participants from ten countries around the world, and is accepting
applications
. To learn more about the program, visit the
Partnerships Benefits
page.
Posted by Arlene Lee -
Inside AdSense
Team
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