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Get in the spirit with AdSense
Friday, October 31, 2008
It's all Hallow's Eve! Tonight the streets will be teeming with ghosts, fairies, and superheroes (along with a few presidential candidate look-alikes, we imagine).
To get you in the Halloween spirit, consider these ways to celebrate with AdSense:
- wear a witch's hat while viewing your AdSense reports
- perform some
optimization magic
on your ad units
- change your ad unit
color palette
to orange and black*
- create an
ad placement
that highlights your spookiest (or, okay, most prominent) ad units to advertisers
- eat candy corn, then use your AdSense payments to cover the dental work
Over here at the Mountain View campus, we're keeping it festive, too.
Happy Halloween from the AdSense Team!
*This color scheme, while eerie and appropriate today, may not be very effective the other 364 days of the year.
Posted by Julie Beckmann on behalf of the AdSense Team
You're invited to the new AdSense Help Forum
Thursday, October 30, 2008
The AdSensePro team would like to cordially invite you to the opening of our new English
AdSense Help Forum
.
We hope that by now you've found the AdSense Help Forum to be the best place to ask questions and share tips with other AdSense publishers. We've been listening to your feedback about forum features you'd like to see, and we're excited to announce that we're moving the English Forum from Google Groups to a brand new platform. (For those who participate in the Forum in another language: rest assured that our engineers are working on making this new platform available in additional languages, although we don't have a set date at this time.)
As of today, we've closed up shop and moved the English Forum next door to the AdSense Help Center. We've been jealous of the Help Center for a while now. Its innovative interface, clear categories, and snazzy search powered by CSE left us feeling like the odd man out.
Now we've almost got it all. We have the look and feel of the Help Center with the same CSE to search across the Forum, the Help Center, and the blog. We have the same categories as the Help Center, so you can easily transition from one category to the another. We even have some extra things we hope you'll really like: a system of levels to reward your contributions to the Forum, and profiles where you can put a picture next to your name. You can subscribe to the Forum (or to individual discussions) by RSS feed. You can post a question and receive your answer by email. You can even vote on which response best answers the question and mark a best answer to a question you asked.
We hope you'll come take a look, and we hope you'll stay a while, sign into your Google Account, and ask and answer questions.
Posted by the AdSensePro Team - AdSense Help Forum Support
Make a date with data in Google Analytics
Wednesday, October 22, 2008
Here in AdSense, we’re big on data. From spreadsheets and graphs to weekly reports and metrics, we constantly turn to numbers when running our business. In a similar vein, we've heard your requests for more data to help you run your AdSense websites, which is why we’re excited to announce the integration of one of our personal favorite reporting tools,
Google Analytics
, with AdSense. We're gradually rolling out this functionality to publishers, and you'll see an invitation link at the top of your 'Overview' and 'Advanced Reports' pages when it's been enabled for your account.
By integrating your AdSense account with a new or existing Analytics account, you’ll have access to in-depth reports about user activity on your site. In addition to the wealth of metrics already available in Analytics such as unique visitors and visitor language, you'll now have access to granular reports that break down AdSense performance both by page and by referring site. Armed with this new data about user behavior, you’ll be able to make more informed decisions on how to improve the user experience on your site and optimize your AdSense units to increase your revenue potential.
We've highlighted a few ways to use the integrated metrics below, but we encourage you to be creative! Come up with your own to discover how useful (and fun) new data can be:
Discover untapped markets.
Use the geographies report to determine which regions are under-represented in your site’s user base. Optimize your site’s content to attract more of these under-represented users.
Drive high-earning traffic to your site.
Use the 'Referring sites' report to determine where the users who are making you the most money are coming from. Focus your efforts on getting traffic from these sources.
Delve deeper into AdSense reports.
Use the visualization feature to look at trends in your site's AdSense performance over time, or by time of day.
Again, this feature is not yet available to all our publishers, but please keep checking your account for an invitation. In the meantime, you can take a look at our demo to learn more about the reports you'll have access to:
Posted by Vineesha Malkani - AdSense Publisher Support
Site maintenance rescheduled for October 18 at 10am PDT
Wednesday, October 15, 2008
Last week we mentioned that there would be site maintenance on Saturday, October 11th -- if you attempted to log in during the maintenance period, you may have noticed that you were able to access your account as normal. That's because the maintenance scheduled for last weekend was postponed, and it has been rescheduled for this Saturday the 18th during the same time frame (10am to 2pm PDT).
We sincerely apologize for the miscommunication and for any inconvenience caused. Again, here's the start time in a few different cities:
London - 6pm Saturday
Cairo - 7pm Saturday
Kolkata - 10:30pm Saturday
Jakarta - 12am Sunday
Brisbane - 3am Sunday
Thanks for your understanding, and we hope this gives you enough time to reschedule any account activities you may have planned for this weekend.
Posted by Arlene Lee - AdSense Publisher Support
The case of the delayed data
Tuesday, October 14, 2008
Do you frequently log in to your account to check your stats? We've heard from some publishers that they check their accounts every hour, or even multiple times an hour, and we're definitely happy to see your enthusiasm for the program! (For all of our blog veterans reading this post, you might recognize these as the symptoms of
G.A.S.S.
.)
On that note, many publishers have asked us why they don't see any changes in their stats each time they log in, or why they sometimes see a 'No data available' message in their reports. This is because your reports are generally updated every 15 to 30 minutes, but there can sometimes be a delay of up to 24 hours. In addition, it can take up to 24 hours to fully verify our internal logs and finalize your reports -- as a result, you may sometimes see changes in your earnings during the course of the day. Please also keep in mind that your reports won't show data for impressions on
public service announcements (PSAs)
.
How often do you check your account? Let us know in our comments field below :)
Posted by Arlene Lee - AdSense Publisher Support
Site maintenance on Saturday, October 11 at 10am PDT
Thursday, October 09, 2008
Our engineers will be performing routine site maintenance this Saturday, October 11th from 10am to 2pm PDT. Although you won't be able to access your account during this time, you'll still be credited for all valid clicks and impressions. In addition, your ad delivery and targeting won't be affected by this maintenance period.
Here's the start time of the maintenance in a few cities, for our international readers:
London - 6pm Saturday
Cairo - 7pm Saturday
Kolkata - 10:30pm Saturday
Jakarta - 12am Sunday
Brisbane - 3am Sunday
Thanks for your patience!
Posted by Arlene Lee - AdSense Publisher Support
Get in the game with AdSense for Games
Wednesday, October 08, 2008
Do you develop or publish web-based games? If so, you're contributing to a growing trend - according to comScore, over 25% of Internet users play online games every week, which is over 200 million users worldwide. As a beta user of AdSense for Games, you can display video ads, image ads, or text ads within your online games to earn revenue. You'll be able to show these ads in placements you define, such as interstitial frames before a game, after a level change, or when a game is over. Members of our AdWords team will sell your in-game ad placements directly to top brand advertisers, and you'll also see contextually targeted text and image ads based on content and demographic information. In addition, you'll be able to control the ads you see on your pages using our filtering options.
Here's a quick video to give you a better idea of what games are part of our network and how advertisers can use this medium to reach their target audience:
And here's another, less flashy video, to show actual game play and how an ad could appear within the game:
We've built ad technology for games played within a user's browser, and now we're looking to expand our publisher network. At this time, eligible publishers must have a minimum of 500,000 game plays per day and have 80% of their traffic from the U.S. or the U.K. If you're interested in becoming a AdSense for games beta publisher, feel free to review our complete list of requirements and
submit an application
. You can also find more information on our
games site
.
Updated post with game play requirements
Posted by Ryan Hayward - Ads Product Marketing
Maximizing revenue by exposing your channels to the right advertisers
Thursday, October 02, 2008
As you may know, you can set up your custom channels so that they're
targetable by advertisers
- these targetable custom channels are known as
ad placements
. By selecting the 'Allow advertisers to target this channel' checkbox on the channel creation page, you can enable brand advertisers to target their content to your audience directly on a CPM or CPC basis.
Creating ad placements allows them to show up in AdWords, so that advertisers who create
placement-targeted
campaigns can include your content directly. What many publishers don't know is that this also makes your content available to Google's internal sales teams, who work closely with many advertisers looking to target a certain audience or type of content. With this in mind, we thought it would be important to mention a few best practices which will help advertisers and our internal sales teams target your content to help you maximize revenue:
First, take time to make sure your channel names and descriptions accurately describe your content and audience. By including descriptions that closely reflect your content, you'll also attract advertisers from those areas. Naming and descriptions are important.
On that note, our second tip: be very careful about changing the name of an ad placement. If an advertiser has already targeted one of your specific channels, the channel will become unavailable to the advertiser once you change its name. If you wish to rename a channel, we recommend creating a second channel with the new name, and then attaching both channels to your ad unit. Remember, you can attach up to five custom channels to an ad unit.
Third, use the 300x250 medium rectangle, opted in to both text and image ads. This is one type of targetable ad unit that's in high demand by Google's CPM advertisers. We recommend placing these units in line with your content, and describing them as they relate to the content. This combination of format and placement enables advertisers to use image, text, or rich media (including gadget ads) effectively. In feeds, we recommend opting in to both image and text in all ad units, as many of these advertisers only target with image ads into feeds.
Finally, as always, the most important tip for maximizing revenue from your ad placements is to create quality content that is visually appealing and attracts a quality audience. Many brand advertisers look at all placements before placing an advertising order to make sure the destination sites are in line with their brand and attract the type of audience they wish to target for a particular campaign.
Posted by Steve Olechowski - AdSense Product Manager
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