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Inside AdSense
Google's official blog for news, tips and information on AdSense.
Before you apply to AdSense
Tuesday, September 25, 2007
Getting started with AdSense is easy, but when reviewing the applications we get, we've noticed a few common pitfalls. To help make sure your application is approved the first time around, ask yourself the following questions below before submitting.
Do I have what I need to apply?
Website
: To display Google ads, you need administrative access to the site you submit for AdSense in order to place our JavaScript ad code on your site. Adding the Google code to your site's source code will enable you to show ads, search boxes, and referral units on your pages.
If you don't have a website of your own, that doesn't mean you can't participate in AdSense. We offer a couple of options to help you easily create your own site.
First, there's
Blogger
, a free tool for setting up and publishing your own blog online. With its easy-to-use and customizable templates, you can create an account and start blogging right away. You can also
set up AdSense ads
easily through your Blogger account.
If you prefer more flexibility and control, then our web page tool,
Page Creator
, may be more suitable. Signing up for a Page Creator account is free as well -- all you need is a
Gmail account
. The best part is that you don't have to download any software or hire a designer. Once you've created your Page Creator site, you can begin
displaying Google ads
in minutes.
Valid payee name
: Payments will be made out to the name on your account, so make sure to include your full and valid name, or that of your business, rather than just initials. If banks won't accept the name you enter in the 'Payee Name' field, neither will we.
Valid address
: We want to make sure your hard-earned money reaches you, so please also provide a complete valid address where you can receive mail. If you live in a country or territory that doesn't have a standard format for addresses, please be sure that your application includes as much information as a mailman would need to find your residence.
Does my website meet all the necessary requirements?
Valid URL
: If you manage an entire website, give us the URL of your home page. If you manage a blog or other account within a larger website, you should provide the URL of the specific page that you manage and not the URL of the entire hosting website. Don't forget to double check your URL for typos!
Fully launched website
: Since we won't be able to review websites that are not fully launched or built, please ensure that your site is live and functioning at the time you submit your application.
Unique content
: We want visitors to sites in the AdSense network to have a good experience, so please publish content that's interesting and unique. Avoid using "doorway" pages created just for search engines, or other cookie cutter approaches such as affiliate programs with little or no original content. If you're participating in an affiliate program, give people a reason to visit your site first.
Supported language
: We're constantly working to provide targeted, relevant ads in more languages. However, until then, we can only approve your application if the majority of your website is in one of our
supported languages
.
Pay-To Sites
: If your site participates in programs that compensate people to perform activities that drive traffic to you, we can't approve your application. Some examples of these "pay-to" programs are sites that encourage users "to click" or "to surf" or "to read email." In addition, you shouldn't encourage others to join these programs in the content, links, or third-party ads on your site.
We also encourage you to read our
program policies
in detail for further insight on how to create a successful application. Now that you have all the necessary information, now's a good time to
apply
.
Posted by Courtney Chin and Rohit Jenveja - AdSense Publisher Support
AdSense for search launches in Vietnamese
Monday, September 24, 2007
Following our announcement about
Indonesian
in July, we're happy to let you know that AdSense for search is now available in another southeast Asian language:
Vietnamese
. Vietnamese publishers can now offer users Google search capabilities while generating revenue from ads on the search results pages.
As we've done in the past, we'd like to celebrate this launch by providing you with a few fun facts about Vietnam:
Vietnam is shaped like a narrow 'S'. Even though Vietnam is 1,650 kilometers (1,031 miles) from north to south, the country gets as narrow as 50 kilometers (31 miles) across.
Vietnamese is the seventh most spoken language in the United States and sixth in Australia. According to the
Ethnologue
, Vietnamese is also spoken by substantial numbers of people in Canada, China, Finland, France, Germany, the Netherlands, Norway, Poland, and the United Kingdom.
Vietnam is the world's second largest exporter of coffee and rice.
Chào mừng các nhà xuất bản Việt Nam đến với AdSense!
Posted by Thiena Dao - AdSense Vietnamese Publisher Support
Introducing Google Gadget Ads
Wednesday, September 19, 2007
Today we launched Google Gadget Ads, customized "mini-sites" that run as ads on AdSense publisher websites. These ads are interactive, engaging, and will appeal to your users, simultaneously providing value to advertisers while getting visitors to stick around your site. The end result is that advertisers get more engaged users, users have a richer ad experience, and publishers opted in to image ads may see increased competition for their ad space.
What does a gadget ad look like? We're glad you asked. Below is a gadget ad that we've built to advertise our AdSense program.
<br />
Gadget ads can take a number of shapes, sizes, and formats. If you're interested in seeing other cool gadget ads, you can check out our
Google Gadget Ad Center
. Also, please rest assured that gadget ads must adhere to our editorial policies, so there won't be any distracting "punch the monkey" ads.
Ready to start displaying gadget ads on your website? While there's no guarantee that they'll appear on your site, you can increase the chances that they'll be shown by making sure you're opted in to image ads and using one of the
image ad formats
. Please note that the most popular sizes for gadget ads are the rectangle, leaderboard, and skyscraper formats.
Also, keep in mind that there are a few things
advertisers look for
when targeting their ads to specific sites.
Got questions about gadget ads? We've got answers -- check out our
Help Center
.
Posted by Magnus Yang - AdSense Product Marketing
Last call
Tuesday, September 18, 2007
If you haven't yet enrolled in tomorrow's webinar,
What's New with AdSense
, it's not too late. Just visit the link below:
https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=572956326
The webinar will take place online from 11:00 am to 12:00 pm PDT, and members of our team will be discussing the latest AdSense features. We look forward to seeing you there!
Posted by Laura Chen - AdSense Publisher Support
Here comes mobile
Monday, September 17, 2007
We've
just launched AdSense for mobile
, which can help you expand your online content to new platforms. If you have a website optimized for mobile browsers, or are interested in creating one, you can start monetizing your mobile site by accessing a growing number of our mobile advertisers.
When you add the new AdSense for mobile code to your site, we'll display relevant ads using the same targeting technology that you are familiar with for existing AdSense products.
To get started:
1)
Sign in
to your account.
2) Select the
AdSense Setup
tab and click on
AdSense for mobile
.
3) Follow the instructions to customize your ad unit for AdSense for mobile.
For the time being, publishers are welcome to add one ad unit to any mobile website that complies with our program policies. For more information, including technical requirements, visit the
AdSense Help Center
.
UPDATED image and Help Center link
Posted by Alex Kenin - Product Marketing Manager
EFT available in Mexico
Friday, September 14, 2007
We're happy to let you know that Electronic Funds Transfer (EFT) is now supported in Mexico.
Signing up for EFT to receive your future payments directly in your bank account is simple. Just follow
these steps
to set up your bank account -- you'll then need to verify a test deposit that we'll place into your account. To learn more about EFT or the sign-up process, please visit our
Help Center
.
We'll continue to announce any new
country support
for EFT or additional payments options here on the blog, so feel free to check back often!
Posted by Eugenia Denari - AdSense Publisher Support
New webinar puts the focus on features
Wednesday, September 12, 2007
Referrals 2.0. Allowed Sites. Blogger in-line ads. If any of these new features sound foreign to you, we recommend registering for our upcoming webinar,
What's New with AdSense
. It will be held online next Wednesday, September 19th from 11:00-12:00pm PDT. In addition to providing you with more information about new features, our support specialists will provide a refresher on the top support issues every publisher should know. Those attending can also ask questions at the end of the webinar.
To register, click on the link below or paste it into a new browser window:
https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=572956326
After you've registered, you'll receive an email from WebEx with details on how to participate. If you encounter any difficulty in registering, please contact
adsense-webinar@google.com
. If you're unable to attend, rest assured we'll be recording the webinar so you can view it later. To watch our previous webinars, check out our
Help Center
.
Posted by Laura Chen - AdSense Publisher Support
Allowed and clear
Friday, September 07, 2007
We've learned through your feedback that some AdSense publishers are concerned about potentially malicious behavior on the web, such as having their ad code stolen, to be placed on an inappropriate site. To give you more control and security concerning ad code, we've recently launched the Allowed Sites list.
The Allowed Sites list, which you'll find by clicking the
Allowed Sites
link under your AdSense Setup tab, is the place for you to list sites or URLs where you want to allow your ads to appear. Sites that aren't on your list can still display ads using your ad code; however, impressions and clicks for these sites won't appear in your reports, advertisers won't be charged, and you won't receive any earnings from them.
Of course, it's entirely your choice whether to use this Allowed Sites feature. If you don't want to create an Allowed Sites list, there's no need to change the settings in your account; it will automatically default to allow any site to show ads.
To create your Allowed Sites list today, visit your AdSense Setup tab, click the Allowed Sites sub-tab, and choose the radio button for
Only allow certain sites to show ads for my account
. You'll then be able to enter allowed URLs for all your sites. Make sure to keep your list up to date when you add your code to new sites, too.
Psst...one last thing! We'll be doing routine maintenance tomorrow, September 8th, from 10am to 2pm PDT. As usual, your ads and earnings will keep tracking during this time, but you won't be able to access your account, including your Allowed Sites list.
Posted by Julie Beckmann - AdSense Publisher Support
Inside AdSense
launches in Chinese
Tuesday, September 04, 2007
Today, we're excited to announce the launch of our 11th AdSense blog --
Inside AdSense: AdSense 中文博客
. The new blog is written in Simplified Chinese, and will provide Chinese-speaking publishers with the latest AdSense updates and announcements. Members of the Chinese support team will be addressing commonly asked questions, sharing optimization advice, and introducing you to publishers who have been successful with the program.
We encourage you to
subscribe
today to begin receiving posts directly in your email inbox!
Posted by Chris Li - Chinese AdSense blog team
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