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Inside AdSense
Google's official blog for news, tips and information on AdSense.
Taking a day of rest
Friday, August 31, 2007
On Monday, September 3rd, our U.S. offices will be closed in observance of Labor Day. While this means you can expect slightly longer response times to your emails, please feel free to post your question on the
AdSense Help Forum
or visit the
AdSense Help Center
for more immediate answers.
In the meantime, we hope you also take time off to observe this holiday and enjoy BBQs, picnics, and fireworks over the weekend!
Posted by Arlene Lee - AdSense Publisher Support
The AdSense API on an e-commerce platform
Thursday, August 30, 2007
A few months ago, I mentioned how
e-commerce sites could use AdSense
to increase their overall revenues without changing their current business models. Today
Zlio.com
has taken it to the next level by using the AdSense API to allow their users to implement this strategy.
The core service of Zlio is to allow internet users to create and run their own internet shops. After a quick registration process, users can pick from millions of products and earn commission on every item bought from their ZlioShops. Aside from choosing their products, future shopowners can select from a few different templates to give their shops the look and feel they want. Finally, these shopowners can add text to describe the products and highlight their favorites.
Today, as added functionality, Zlio users can also add Google ads to their shops. Very much like what we currently offer via
Blogger
, users can pick shop templates that already include AdSense ad units without ever having to dig into the HTML code of their shop. We hope that this new API will help bring AdSense to existing Zlio users, and also that current AdSense publishers will try Zlio as a way to increase their current AdSense revenue.
The screenshot above shows an example of a shop offering scuba diving items -- you might notice that two AdSense ad units and one link unit have been placed on the page. From a revenue perspective, 60% of all the revenue generated from AdSense will go to the shopowner.
If you wish to create your own shop and associate it with your current AdSense account, you can visit Zlio.com and follow these steps:
Select a general template for your shop.
Create your own shop by choosing among the available products.
Once you have selected products, go to My Zlio Shop > Revenue Model > AdSense for my shop.
If you aren't an AdSense publisher yet, you can apply for an account through Zlio. If you already have an AdSense account, enter your AdSense e-mail address and your current zip code.
Log into AdSense and grant access to Zlio to use your publisher ID by clicking on My Account > Account Access.
Go back to your ZlioShop, where you'll be able to view your products and relevant Google Ads.
If you wish to learn more about the AdSense API and how you can use it to integrate AdSense sign-up and ad creation into your site, visit
the AdSense API website
.
Posted by Etienne Jambou - AdSense Optimization Team
Referrals reluctant to appear?
Tuesday, August 28, 2007
We've heard that many publishers are having trouble viewing referral 2.0 ads on their pages, and we'd like to explain some of the most common reasons why this might be.
First, keep in mind that not all referral ads are available in all sizes. For instance, most horizontal referral ad units smaller than 180x60, square referral ad units smaller than 125x125, and text links are only available at this time for Google products such as AdSense or AdWords. This means that if you generate code for referral ads in an unsupported size, you won't see any referrals shown on your webpages. To avoid this issue, we recommend first selecting categories or products for your referrals before selecting a size at this time.
Similarly, you may not see the referral ads you've selected on your pages if you've grouped a number of referral ads into your Ad Shopping Cart which are each available in different sizes. If this is the case, you may wish to try regenerating your referral code with a particular ad format in mind -- this way, you can be sure to select products available in that format.
Here are several other reasons your chosen referral ads may not show:
The particular referral ad you've chosen is not available in your country. When generating your code, you can view the ads available for specific countries by clicking the 'change' link above the referrals wizard.
You've unselected the 'Pick best performing ads' checkbox for a referral where the advertiser has run out of budget or ended the campaign. To take advantage of the available inventory of related products, we recommend leaving this box checked.
You've added more than three referral units to your page. Our current policy allows a maximum of three referral ad units on any policy-compliant page.
Our system has determined that your pages contain potentially mature or sensitive content. However, as your content changes, you may begin to see referral ads appearing.
The referral ad code may have been modified. Be sure to copy the code exactly as it appears in your account and paste it directly onto your pages.
Please know that we're working as quickly as we can to fine-tune the process of
generating referral code
. Also, we appreciate all of your feedback on referrals 2.0 so far, and we encourage you to
let us know
how we can keep improving AdSense.
Posted by Rajiv Sud - AdSense Publisher Support
Check up on it
Thursday, August 23, 2007
After
counting the days
till your AdSense check arrives in the mail, you might plan to sprint straight to the bank. But before you try to achieve a land speed record getting to your local financial institution, here are a few things to keep in mind.
Bank on it?
Because bank policies vary throughout the world, we can't say whether a specific bank will be able to accept your AdSense checks. Since all AdSense checks are issued by Citibank, a correspondent relationship between your bank and Citibank is required to process our US Dollar checks. We recommend that you check with your bank to find out if this relationship exists.
Patience is a virtue.
Banks take varying amounts of time to clear checks. The exact length of time before funds will be available to you is a question best answered by your bank.
A penny saved...
Checks from AdSense are for deposit only; they are not able to be cashed.
Now that you have all the information, we wish you happy spending (or saving) your revenue!
Posted by Vineesha Malkani - AdSense Publisher Support
Get inline
Tuesday, August 21, 2007
We've heard your feedback about wanting to insert Google ads between your blog posts, and we're happy to let you know that Blogger now supports this implementation through the AdSense widget.
Here's all you need to do:
Log into your Blogger account at
http://www.blogger.com
.
Visit your blog's
Template
tab and click on the
Page Elements
link.
Click
Edit
in the
Blog Posts
section.
Check the box next to
Show Ads Between Posts
. You can then select how often you'd like your ads to appear, such as once after every post or once after every other post.
Customize the ads and click on
Save Changes
when you're done.
Please note that right now, it's only possible to insert Google ads using this widget, and not AdSense for search boxes or referral units.
For more detailed instructions, please visit Blogger's
Help Center
. Lastly, don't forget to check out our
blog optimization tips
for ways to improve your ad performance.
Posted by Cathleen Jia - AdSense Publisher Support
AdSense heads to SES San Jose
Friday, August 17, 2007
Summer is the time for travel, right? That's why we're excited to be making the "long" trek from our office to San Jose to participate in the
Search Engine Strategies
conference from August 20-22.
A few members of the AdSense team will be speaking about contextual ads on Monday the 20th, and you can find the
full schedule here
. If you're planning to attend, be sure to also stop by the Google booth on Tuesday and Wednesday to meet other representatives from our team -- we're looking forward to helping you optimize your sites, answering your questions, and hearing your feedback about the product. And finally, don't forget to save room for our
special event
on Tuesday night at the Googleplex. :)
Hope to see you next week!
Posted by Arlene Lee - AdSense Publisher Support
Happy blogday to us
Wednesday, August 15, 2007
Today, we celebrate the second birthday of Inside AdSense. Surprised it's been two years already? So are we -– but not as surprised as we were last year, when we got so busy with
Optimization Month
that we neglected to commemorate it at all. (But can you blame us for putting the focus on
getting the most from our sites
?)
So how should we mark this momentous occasion? A Scooby Doo pinata and squirt guns proved to be a big hit at my little brother's birthday party last week, but Inside AdSense isn't a rambunctious four year old. We hope that Inside AdSense is a grown-up resource for publishers. And if there's anything that we would like for our birthday, it's what any thriving blog needs: readers.
Whether you read the blog every so often or if this is the first time you've stumbled upon it, it's a great opportunity to
subscribe
and begin receiving posts in your inbox. Cheesy as it may sound, subscribing to the blog isn't just a gift to us on the Inside AdSense team -- it's a gift to yourself.
If you believe that you are what you read, consider becoming a more informed, savvier publisher -- and help us celebrate our new year -- by
subscribing today
.
Posted by Julie Beckmann - AdSense Publisher Support
Site maintenance on Saturday, August 11th
Friday, August 10, 2007
Tomorrow, our engineers will be performing routine system maintenance from 10am to 12pm PDT. Although you won't be able to log in to your account for 2 hours, we'll continue to serve ads to your pages and track your earnings as usual.
For our international readers, we've converted the maintenance start time for a few cities around the world:
Toronto -- 1pm Saturday
London -- 6pm Saturday
Cairo -- 8pm Saturday
Mumbai -- 10:30pm Saturday
Melbourne -- 3am Sunday
Thanks for your patience, and enjoy your weekend!
Posted by Arlene Lee - AdSense Publisher Support
Publishers go Dutch with newest AdSense forum
Thursday, August 09, 2007
Two weeks ago, our blog team celebrated the
first birthday
of the Dutch AdSense blog. We're now happy to announce the launch of the Dutch
AdSense Help Forum
! Visit the new forum to ask troubleshooting questions, offer optimization advice, and meet other AdSense publishers. You might also notice posts from 'AdSensePro', a Google representative who will contribute to discussions.
Aside from Dutch, the AdSense Help Forum is also available in the following languages:
Chinese (Simplified)
,
Chinese (Traditional)
,
English
,
French
,
German
,
Italian
,
Japanese
,
Korean
,
Polish
,
Portuguese
,
Russian
,
Spanish
, and
Turkish
.
Posted by Arlene Lee - AdSense Publisher Support
Let's get this roadshow on the...er...road
Tuesday, August 07, 2007
We really enjoy meeting publishers face to face, as it lets us know how you feel about the AdSense program and what improvements we can make. Plus, we're happy to help you put faces to the names in the email messages we send. Recently, a few members of our AdSense UK team met up with a group of publishers in London to discuss AdSense and to share a bit about future developments. We've compiled some video footage from that day. Enjoy!
Posted by Robert Freeborn - AdSense UK Publisher Support
AdSense fits FixYa
Thursday, August 02, 2007
As a technical support community website,
FixYa.com
helps people find the solutions and information they're looking for as quickly and as easily as possible. According to Yaniv Bar-Lev, FixYa's VP of user acquisition, this is why integrating AdSense into the site made so much sense. "Combining the contextual power of Google AdSense with our own user-generated content significantly improved the browsing experience, while helping us to easily monetize our complex site of over 700,000 products and several million web pages," he says.
With such a large site, Yaniv believes that the search capability of the site is an important element. "One of the most important things a user can do to help us provide better service is run a search for a problem or a product. The information gathered by the query allows us to quickly get the user to the information he or she was looking for," he comments. "However, it's always good to have a helping hand and provide external information from other sources, which is exactly what AdSense enabled us to do."
Yaniv recently began testing changes to the ad placements and formats on his search results pages. At the same time, he wanted to ensure a positive user experience with the ads on such an important section of his site. He found that by placing a 468x60 banner directly above the search results, an area of high focus for users, he was able to lift his revenue by 200%.
Before:
After:
Yaniv says that the key takeaway from this optimization is to continually test ideas and track the results. He also adds that "there's an added value in providing contextual ads in
highly focused positions
once you've gathered sufficient information on what the user is actually interested in, such as through a search query."
What's next for FixYa? "We are definitely going to continue working closely with AdSense to find new ways of improving monetization and service."
Posted by Shanie Weissman - AdSense Optimization Team
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