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Inside AdSense
Google's official blog for news, tips and information on AdSense.
The AdSense API: All grown up and ready to play
Thursday, March 29, 2007
If you're a web developer or host, you may remember that we
introduced you to the AdSense API
last May. With the
AdSense API
, your users can create their own AdSense accounts on your site, and display ads alongside the content that they have created. They can also manage their accounts and view ad performance and earnings reports, all on your site.
In addition, you can enhance your customers' user experience by helping them to make money from their content and by giving them the ability to perform many AdSense functions without ever leaving your site. For example, they can:
Create and manage AdSense accounts
Customize and implement AdSense for content ad units and link units, AdSense for search boxes, and referrals for products such as Google AdWords and Firefox
Generate URL and custom channel reports
Best of all, you get to make money with the AdSense API through the
Revenue Sharing
program. Advertisers pay your users and you when visitors click on your users' ads. Plus, you can earn
Referral Payments
when your users earn threshold amounts within their first 180 days after sign up.
Today, we're pleased to announce that the AdSense API is now open for all developers, with the release of our
open development sandbox
. This is a replica of the live service with some additional support to help you test and debug your applications. Once you implement the AdSense API in the development sandbox, we can go live with your implementation.
So now it's easier than ever to integrate AdSense into your website or online application. It took the folks over at Hubpages.com
less than a week
. We’ve expanded our
developer’s guide
and added more
sample code
to make seamless integration even easier.
Were you ready to start developing yesterday? Check out our
Getting Started Guide
and our
FAQ
. You’ll also find that the
AdSense API Developer Forum
is a great place to discuss the API and get answers to common questions.
To learn more about the AdSense API and how it can make your users happier while increasing your income, surf over to the
AdSense API site
.
Posted by Chris Muller - AdSense API Partner Development and Support
Maybe they're born with it -- or maybe it's labeling
Wednesday, March 28, 2007
In our 20 months of blog existence, we've published more than 270 posts geared towards AdSense publishers. There are a lot of useful updates and tips buried in our archives, and we want to make sure that you're able to find all of this great content once it no longer appears on the blog. So we're excited to tell you that we now feature labels at the bottom of every post and in our sidebar to better organize all of the blog's content.
If you’ve just joined AdSense, for instance, you can click the ‘
Newbie
’ label to find information about getting started with your account. Are you looking for information about how to understand your reports? Just visit the '
Earnings/Reports
' section of the blog. You can look forward to categories like:
AdSense features
Case studies
Earnings/Reports
International
Newbie
Optimization
Other
Other Google products
Payments
Program Policies
We’re currently in the process of adding labels to all of the posts in our archives, and we appreciate your patience while we finish updating. Finally, if you're interested in adding labels to your own Blogger blog, feel free to visit Blogger's
Help Center
for instructions.
Posted by Arlene Lee - AdSense Publisher Support
AdSense Help Forum in Traditional Chinese
Tuesday, March 27, 2007
If you speak Chinese (or if you're an avid blog reader), you may remember that we launched an AdSense Help Forum in
Simplified Chinese
back in September 2006. We're happy to announce that the AdSense Help Forum is now also available in
Traditional Chinese
. There are over 1 billion Chinese speakers in the world, and we hope these two forums will allow our Chinese publishers to communicate in the most convenient manner.
Posted by Arlene Lee - AdSense Publisher Support
Referrals, now with Google Checkout
Thursday, March 22, 2007
Today we're excited to announce that in addition to AdSense, AdWords, Firefox with Google Toolbar, and Google Pack, you can now refer your users to
Google Checkout
through AdSense.
Checkout gives your users a faster, safer, and more convenient way to shop online. OK, that sounds great for them, but what do
you
get out of it? Well, every time you refer a user to Google Checkout, you make a little money. It's a simple process that includes all of three steps:
You place the Checkout referral button on your site.
Someone clicks on the button, signs up as a buyer with Google Checkout using a valid U.S. credit card, and completes a purchase of at least $10 before shipping and tax through Checkout within 90 days. (The current $10 minimum purchase corresponds to our existing $10 promotion for new buyers, so this amount may change in the future.)
You earn $1.
It's that simple. Please note that Checkout referrals are currently only available for U.S. publishers, and Google Checkout is currently only available for buyers with a U.S. credit card. We hope to make both Checkout and Checkout Referrals available in more countries soon.
If you're not convinced, why not
try it out yourself
? It costs nothing to sign up (actually, you'll even get a $10 bonus) and it'll make shopping online a little easier. And remember, if you're still figuring out how to improve the performance of your referrals, take a peek at our
optimization tips
for referrals.
You can
get started
with Checkout referral ads by visiting the
AdSense Setup
tab in your account. We think your users will thank you for showing them Google Checkout, and your wallet will like having some extra money for you to spend at all of those great
Google Checkout stores
.
Posted by Jack Chou - AdSense Publisher Support
Now accepting applications for new referrals beta
Tuesday, March 20, 2007
Many of you already use referrals to direct users to your favorite Google products. Now, with our new referrals beta, you can select products and services from our base of AdWords advertisers. This is good news for those of you who have wanted to use referrals in the past, but couldn't find a product to match your site's content. With the referrals beta, you can search for products that match up directly with your site's content. And you can customize your referral units to match the look and feel of your site, making it easier than ever to find a referral ad that fits in seamlessly with your site's design and content.
What's more, Google can help make sure you find and display the most relevant, best-performing referral ads on your site. Simply provide a few keywords to describe your site and your users' interests, and you'll see ads automatically displayed that perform best for your site. No more constant updating, rotating products, or guesswork.
As with our current Google referrals, you'll generate earnings when your visitors click through to an advertiser's site and complete an action defined by your advertisers, such as a sale or sign-up. Because these actions are often more involved than a simple click or impression, advertisers pay more for these referrals, which can translate into higher earnings for your site.
While we plan to open this up to all publishers in the near future, this update is currently only available on a limited basis as part of our beta test. If you are interested in being one of our beta testers, please visit the
referrals beta site
and sign up.
Posted by Dan Friedman - AdSense Product Marketing
AdWords and AdSense: a perfect pair
Monday, March 19, 2007
We recently caught up with Peter Clee, a publisher who has seen success with both AdSense and AdWords. Peter's main site,
LondonNet.co.uk
, was launched in the summer of 1996 and offers a guide to arts, entertainment, city info, and news about London. Peter also runs
www.hotelgenie.com
and
www.myflatincannes.com
. We'd like to share some of Peter's insights with you about monetising his sites with AdSense and his experience using AdWords to attract visitors.
Inside AdSense: How does AdSense impact your business?
Peter Clee: It has reinforced our view that creating good, relevant content is what we, as publishers, should be all about. AdSense is a stress-free and rapid way to support new sections and features on your site, ensuring you have a degree of monetisation before you even consider additional revenue streams. If a section works well with AdSense you quickly learn it is worth investing more time and energy into expanding its content. Additionally, with future redesigns of the site we will be thinking of how to incorporate AdSense-friendly ad positioning from the get-go.
IA: What problems have you faced in the past in monetising your site?
PC: Over the last eleven years we have had time to build up a portfolio of revenue streams across the site. I guess the important thing is not to get too disheartened when a new method flops. I’d say about one in ten of our ‘really great ideas’ actually pays off, one in five really flops, and the rest do somewhere in the middle. The key is to nurture your winners and improve your near things, while quietly disposing of the failures. Thankfully, AdSense has proved to be a winner from the moment we implemented it onto our sites.
IA: What has been your overall experience with AdWords?
PC: It’s particularly useful for supporting new, smaller sites such as www.myflatincannes.com to create a web presence and readership. With a more established site such as LondonNet.co.uk, it's great at boosting strategic parts of the site and attracting new readers to key revenue generating areas. Also, the system is easy to set up and operate. To maximise your returns you need to make regular checks to ensure your bid positions and keywords are working effectively.
IA: How exactly do you use AdWords to achieve your goals?
PC: We research a cluster of relevant keywords and test the predicted and actual bid ranges. Then we spend time to fine-tune their effectiveness, where appropriate, using the conversion measures. Like most things it takes a little time to fine tune and maximise your returns.
IA: Would you recommend AdWords to other publishers?
PC: Absolutely. It’s a major weapon in the web marketer’s arsenal.
If you'd like to learn more about advertising with Google AdWords, visit the
AdWords homepage
to get started.
Posted by Alan Carbery – AdSense UK Optimisation Team
One account, one PIN
Thursday, March 15, 2007
As you may know, one of the
steps
to receiving your first payment is to verify a
Personal Identification Number (PIN)
. We'll send this PIN via standard postal mail once your earnings have reached $50, and then you'll need to enter it into the
PIN Information Page
of your account.
Many concerned publishers ask whether they'll need to complete the PIN process more than once -- such as before receiving every check, or every time they generate $50 in earnings. Fortunately, the answer is no. You'll only need to enter in a PIN once per account, and we'll send it to you the first time you reach $50 in earnings.
If you've reached $50 in earnings and haven't yet entered in your PIN, you'll see a box at the top of your Payment History page labeled 'Required Action'. Click on the 'Please enter your PIN' link to review detailed information about the date your most recent PIN was generated, and when you can request a
replacement
should you need one. Once you've verified your PIN, you should no longer see this language on your Payment History page.
If you have more questions about our PIN process, you may wish to review our
PIN guide
or visit our
Help Center
.
Posted by Arlene Lee - AdSense Publisher Support
Pencil us in
Tuesday, March 13, 2007
Have you subscribed to the
AdSense Calendar
yet? If not, you may find that it's a great way to keep track of things like
Inside AdSense
blogposts, upcoming site maintenance periods, and publisher events. We've also listed important payment dates each month, so you can remember to update your account before the 15th and quickly determine when to expect your next payment.
The easiest way to subscribe is to add the AdSense Calendar to your own Google Calendar -- you'll then be able to see AdSense events alongside your personal events with a click of your mouse. Alternatively, you can subscribe via a feed reader or an iCal-compatible program. For more information on subscribing to the AdSense Calendar, please visit our
Help Center
.
Finally, we're happy to announce that the AdSense Calendar is also available in
Dutch
,
German
,
Italian
, and
Spanish
. So whether you're checking our Calendar, Agenda, Kalender, or Calendario, we hope you'll find these resources helpful in managing important AdSense dates.
Posted by Arlene Lee - AdSense Publisher Support
Your key to security and speedy responses
Friday, March 09, 2007
In this technological world, it's fairly common to have multiple email addresses. However, if you'd like to contact us, we encourage you to use the email address associated with your AdSense account -- this is the email address you use to sign in.
By doing so, you'll help us quickly locate your account so that we can address your issue as soon as possible. This will also allow us to provide you with specific account information and continue to protect the privacy and security of all accounts. For example, if you have specific questions related to your
payments
, we want to make sure your account information is really going to you and not to a third party.
Just as a driver's license and passport serve as forms of ID for you, you can consider your login as your ID for AdSense. As a result, we ask that you keep your AdSense login handy for account inquiries you may have.
Posted by Jennifer Su - AdSense Publisher Support
Wysi-what?
Tuesday, March 06, 2007
After joining the AdSense program, new publishers often have questions about placing the AdSense code on their sites using design-enhanced editors. These include such editing software as Microsoft FrontPage, Macromedia Dreamweaver, and Adobe GoLive, as well as online services like
Google Page Creator
and Yahoo! Sitebuilder. These applications allow you to edit your site without worrying about the HTML. For this reason, they're frequently called WYSIWYG or "what you see is what you get" editors.
Although this can be a significant advantage when you're editing your page, the same features that make WYSIWYG editors so great can actually make it harder to implement AdSense. If you paste the code into a "design" or "layout" view in one of these programs, then what you see (the ad code itself) is what you get on your page.
To avoid seeing unsightly code on your page and to make sure your ads function properly, you'll need to copy and paste the ad code into the HTML source code of your web page. Different editors provide different ways of doing this, but they usually provide either an HTML view or an HTML insert function. The HTML view will show you all of your site's HTML, while an HTML insert function will allow you to place code in your site while still using the WYSIWYG view.
You can find step-by-step instructions for adding the ad code to your site using a WYSIWYG editor in our
Help With Ad Code demo
If you're using Google Page Creator, you may wish to review the instructions listed in our
Help Center
.
If you need more help with HTML issues, please feel free to consult other publishers in the
AdSense Help Forum
.
Posted by Molly Aplet - AdSense Publisher Support
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