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Inside AdSense
Google's official blog for news, tips and information on AdSense.
Video post: AdSense at San Jose SES
Monday, October 30, 2006
Back in August, the AdSense team landed at the Google booth at the
Search Engine Strategies Conference
in San Jose, CA. We had a blast meeting all of you in person, providing optimization advice on the spot, and listening to what you had to say about AdSense. Whether or not you were able to attend, I'm excited to share with you a video recap of the conference.
Didn't get a chance to meet our optimization specialists at SES? Don't worry -- you can read through their helpful
'Optimization Month' posts
, or visit our
Optimization Tips page
to learn more about how you can optimize AdSense for your site.
Posted by Dan Friedman - AdSense Product Marketing
EFT now available in Israel
Thursday, October 26, 2006
To follow up on our
announcement
two weeks ago, we'd like to let you know that Electronic Funds Transfer (EFT) is now also available to publishers located in Israel. Just log in to your account and follow
these instructions
to set up your bank account.
You can also find a complete list of countries where EFT is offered
here
. Don't see your country or territory on the list? Not to worry -- we're working hard to expand our payment options, and will announce any updates right here.
Posted by Alexa Bruce - AdSense Publisher Support
When AdSense met Blogger (in beta)
Tuesday, October 24, 2006
If you have a blog on
the new version
of Blogger in beta, we're happy to introduce you to the drag-and-drop AdSense widget! Using this new feature, you can easily add AdSense to your blog by following these instructions.
1. First, log into
the new version
of Blogger with your Google Account. Click on the
Layout
link next to the blog where you’d like to feature Google ads.
(If you don’t see the Layout option, it’s possible that your beta blog is still in the classic template -- visit your blog’s
Template
page and click
Customize Design
. You can then upgrade your blog to the new template in minutes.)
2. Next you should be taken to your
Template – Page Elements
page. Click on one of the
Add a Page Element
links shown below.
3. In the pop-up window, click the blue
Add to Blog
button underneath the AdSense option.
4. If you already have an AdSense account, simply sign in with your AdSense login; if not, you can create an account directly on this page. After signing in, you can select your preferred color template and ad format. When you're finished, click on the orange
Save Changes
button.
5. Now you can easily drag and drop your AdSense ad unit anywhere on your blog's template -- or delete it if you need to make changes. When you're all done, click the orange 'Save' button on the upper right corner and go view your new blog!
We hope you find this new feature helpful when implementing your ads. Let us know if you have any comments or
suggestions
.
Posted by Cathleen Jia - AdSense Publisher Support
What's up, Docs & Spreadsheets?
Monday, October 23, 2006
Have you ever struggled to keep track of different versions of your documents or site layouts while collaborating with other webmasters? If so, you'll find
Google Docs & Spreadsheets
the best pain reliever ever -- it's our new web-based word processing and spreadsheet program to help manage your site's content and easily share it with others.
With Google Docs & Spreadsheets, you can edit and save in HTML to create mock-ups of your webpages. You're also able to access your files from any computer via a web browser, and easily send them to collaborators to review and edit. Even more exciting, you can view all past revisions to your file, so if you change your mind about that bright purple highlighting after you've put it into your document, simply revert back to a previous version.
Google Docs & Spreadsheets also provides an easy way to distribute content. Your users won't need to download anything from your site; just create your content in Docs & Spreadsheets or upload an existing file, publish it, and then link directly to the file from your website.
Aside from all the web publishing benefits Google Docs & Spreadsheets offers, it's also a great tool for managing a small business. You can collaborate and share information about your online ad activities, draft proposals and budgets, and keep track of your Google Analytics tags all in one place. Many of the entries on this blog wouldn't have turned out quite so well without team collaboration on the content using Docs & Spreadsheets.
Google Docs & Spreadsheets is free, secure and easy to try out. Get started by uploading your desktop files. Check out the
product tour
for an overview of how the product works, or just
sign up here
.
Posted by Jen Mazzon - Google Docs & Spreadsheets Product Manager
Seeing higher earnings in your channel reports?
Thursday, October 19, 2006
Have you ever looked at your ad reports and noticed that your channel data and your aggregate data don't match, even for the same date range? You're not alone -- we often receive emails from publishers who are concerned about this issue, and we're happy to clarify what's going on. Depending on how you've set up your
channels
, you'll see a larger number of page impressions, clicks and earnings in your channel reports than your aggregate reports for any or all of the following reasons:
Your ads are being tracked on multiple URL channels
.
Let's say you've set up 2 URL channels - one to track
example.com
and to track
www.example.com/page
. The URL channel
example.com
will track clicks and impressions from all subdomains, subdirectories, and subpages of example.com. As a result, one click on www.example.com/page will be tracked on both of your URL channels, which means you'll see two clicks recorded in your channel reports. However, your aggregate reports will show you the correct number of clicks, one, with no data duplication. You can learn more about how URL channels will track specific pages in our
Help Center
.
Your ads are being tracked on both a URL and a custom channel.
Now let's suppose you have a URL channel for
example.com
and a custom channel called
Example Homepage
, which you're using on the homepage of example.com. When you receive a click on the ad unit tagged with your
Example Homepage
custom channel, it will also be tracked on your
example.com
URL channel. Just like above, this means that you'll see two clicks logged in your channel reports, but only one in your aggregate reports.
Your ads are being tracked on multiple custom channels.
So you've taken advantage of our
new feature
, and you're tracking each of your red leaderboards with 2 custom channels -- one called
Red_ad_units
and one called
Leaderboards
. One click on a red leaderboard will be tracked in both of your custom channels, so you'll see twice as much data when you compare your channel reports to your aggregate reports.
Of course, this doesn't mean that you shouldn't set up multiple URL and custom channels to track specific pages and ad units. But if you'd like to view the overall performance of your account, visit your
Advanced Reports
page, select the
Aggregate Data
radio button, and click
Display Report
-- you'll then see your reports without any duplicate data.
Now get tracking (correctly)!
Posted by Laura Chen - AdSense Publisher Support
All the elements for a successful optimisation
Tuesday, October 17, 2006
Many of you might remember our April post featuring
Ivan Heneghan
, a member of the AdSense UK Optimisation Team. Ivan discussed a science website that was able to dramatically increase AdSense earnings through a few simple changes. Well, Ivan's back to share more details about that story with you:
When UK-based
WebElements.com
started using AdSense in late 2003, their earnings averaged out at a low daily rate. In January 2005, WebElements began to focus on
optimisation
, experimenting with different ad colors, ad styles, and page locations. They found success by adding
link units
to each page of their site, placing Large Rectangles directly before and after their content, and adding a Wide Skycraper to their left sidebar.
In the week following the optimisation, WebElements saw revenue increase by 500%. They then made other small placement changes to the site, which resulted in a spike doubling the revenue yet again -- as a result, the site was earning over 1000% its original earnings for some of the year.
Today, this ad revenue enables WebElements to further develop their site. The company advises that "it is important to experiment with colors, ad sizes, and locations on the page, as the audience for one type of web site may well respond to ads differently to another. It is worth experimenting with colors that blend with site design and others that show some contrast. It is also a good idea to use Adsense channels to run different color schemes in different channels at the same time and to wait for a week or so before deciding which colors work best. And, of course, content is king."
Posted by Ivan Heneghan - AdSense UK Optimisation Team
Introducing multiple custom channels
Thursday, October 12, 2006
As of today, it is now possible to assign multiple custom channels to a single ad unit. This feature enables you to track your ad performance with greater flexibility and view more granular information. When generating your ad code, you'll be able to add up to 5 custom channels to a specific instance of ad code.
What's the benefit of tracking with more than one custom channel? Well, multiple channels can be very useful when you want to track one ad unit across several different metrics simultaneously. For example, let's say you run a sports website and you've placed a leaderboard at the top and bottom of every page. To track the performance of the ad placement, you've created two custom channels -- 'TopLeaderboard' and 'BottomLeaderboard' -- and regenerated your ad code appropriately.
But what if you also want to compare your football pages and your baseball pages at the same time? With multiple custom channels, this isn't a problem. Just create two new custom channels called 'FootballPages' and 'BaseballPages', and add them to the appropriate ad units. Now your leaderboards will each be tagged with two custom channels that let you know which position they're in (top or bottom), and the type of page on which they appear (football or baseball).
Please keep in mind that ad units tagged with multiple custom channels will log impressions or clicks in each channel. As a result, you'll see a higher number of impressions and clicks when you view your channel reports than when you view your aggregate reports.
If you'd like more information about setting up multiple channels, please visit our
Help Center
.
Posted by Arlene Lee - AdSense Publisher Support
EFT available in three new countries
Wednesday, October 11, 2006
Are you a publisher located in the Czech Republic, Finland, or Slovakia? If so, we're happy to let you know that Electronic Funds Transfer (EFT) is now available to you.
Sign up today
to receive future payments directly in your bank account -- remember, the 15th of any month is the
deadline
to update your form of payment for that month's payment cycle. If you're having difficulty receiving your test deposit, you might find our
troubleshooting tips
useful.
Posted by Alexa Bruce - AdSense Publisher Support
Go go Google Gadgets
Tuesday, October 10, 2006
Wouldn't it be great to get your content in front of people while they're visiting Google.com or other webpages? More eyeballs on your site means more opportunities for your content to reach visitors, along with, of course, your AdSense ads. Google Gadgets enables you to do just that.
Gadgets are miniature devices that offer cool, dynamic content ranging from games to news clips to weather reports to just about anything you can dream up. They've been around for a while, but their reach got a lot broader last week when we made it possible for anyone to add gadgets to their own webpages. That means you! Here's an example of a flight status tracker, for instance, that can be placed on any page on the web.
You can search for free gadgets to add to your own webpages in our directory of
gadgets for your webpage
. To display a gadget, just pick the one you like, set your preferences, click "Get code," and copy-and-paste the HTML onto your own page. Add some 'bling' to your site and 'wow' your readers!
Creating Google Gadgets
from your own content for others to use isn't hard, either -- anyone with even a bit of web design experience can make a simple one in HTML, and more advanced programmers can create really snazzy complex applications. But remember, it’s also quick and easy for people to delete gadgets and add new ones to their own pages. To help you make sure your gadget will be popular across the web, we provide a few
guidelines
to keep in mind. The more valuable visitors find your content, the longer they'll keep your gadget on their pages, the more often they’ll visit your site -- and the better that can be for your AdSense performance.
Here are a few other suggestions for successfully distributing your own content on the Google homepage or other pages across the web:
If your website has a feed, visitors can put snippets of your content on their own Google homepages quickly and easily -- you won't even need to develop a gadget. However, you'll be able to customize your visitors' experience much more with a gadget than with a feed.
By putting the
"Add to Google" button
in a prominent spot on your site, you can increase the reach of your content, because visitors who click to add your gadget or feed to Google can see your content each time they visit the Google homepage. Promoting your own gadget or feed can also increase its popularity, which contributes to a higher ranking in the
Google personalized homepage directory
.
Posted by Samantha Crow - Product Marketing for Google Gadgets
Forums? For me?
Thursday, October 05, 2006
At the beginning of September, we announced that AdSense Help Forums were available in
English
,
German
, and
Chinese
. We’re happy to add two more forums to that list:
AdSense ヘルプ フォーラム
for our Japanese-speaking publishers, and
Fórum do AdSense
for our Portuguese-speaking publishers.
Are you looking for advice on how to set up your channels or
optimize
your site? Would you like to ask other publishers who live in your region how long it usually takes them to receive their
checks
? If you'd like to discuss anything AdSense, our Help Forums are the place to be -- visit today to post your questions!
Posted by Arlene Lee - AdSense Publisher Support
The missing link
Wednesday, October 04, 2006
Even if your site is well-designed, with colors that look great and ad formats that your users respond well to, you still might hear a nagging voice inside your head that says, "There must be more I can do!" If this sounds familiar, then we've got a cure --
link units
work wonders when you're looking for additional ways to give your AdSense performance a pick-me-up. They offer your users fresh, new content and can be customized and tracked just like standard text ads.
If the voice in your head is still there, it's likely asking, "Where should I place link units on my pages?" Here are some ideas to get the ball rolling:
Above or below a navigation menu or site search box -- but remember to keep your link units distinct
Above the fold, at the beginning of pages with more focused content where people may be seeking specific information (article pages, category-level pages)
In prime spots as designated by our
heat map
Looking for more ideas? Our link unit
example page
might help.
Link units proved to be the missing link for several of our publishers- you might remember reading about how
Engineeringtalk
,
Ask The Builder
, and
PCFreunde
saw their AdSense earnings soar after adding link units to their pages.
With
12 different sizes
, you're bound to find a size that fits snugly into those "hard to reach" areas of your site.
Posted by Christine Lee - AdSense Product Marketing
Spotlight on... TakeABreak.com.au
Tuesday, October 03, 2006
To continue the Australian theme from
last week's
post, we'd like to share a recent case study which focuses on an Australian publisher. Craig Davis, General Manager of
TakeABreak.com.au
, saw an increase of 30% in his AdSense revenue after he changed his layouts and introduced image ads. Now, AdSense revenue makes up about 10% of his company's overall revenue. Craig noted that AdSense was "a key element that helped us to move quickly from just another start-up to a leader in the online accommodation industry."
Read more about Craig's story
here
.
Posted by Julian Sonego - Country Marketing Manager for Australia
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