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Inside AdSense
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Thursday, September 28, 2006
Over the past few months, we've drawn attention to the
value of video
, and specifically, of
embedding video
on your sites. We're happy to announce that Google Video is now available for
Australia
!
Our Australian friends can search for the most popular videos in Australia and embed them on their own sites, all within a localized (or rather "localised") interface. Not only is there the usual treasure trove of footage uploaded by individual users already on Google Video, but the AU team has worked closely with great partners like
ABC
,
AFTRS
(the Australian Film, Television and Radio School),
Channel 10
,
Film Australia
,
Fairfax
and
SonyBMG
. We're sure you'll find some great content amongst these partners and others to enhance your website.
In addition, there are now many ways for you to customize the video player itself and the surrounding page. This way, the player is integrated with your content and will help engage your users. You can:
Resize the player to fit the design of your site by editing the pixel width and height
Set the player to autoplay on page load, or start playing at a
specific point
in the video
Get creative in the way you design the area surrounding the player (there's a great example
here
)
There's always something new on Google Video, so keep users coming back to your site by varying the videos you use on your site. Happy embedding!
Posted by Julian Sonego - Country Marketing Manager for 'The Land Down Under'
Focus on your content -- we'll do the rest
Tuesday, September 26, 2006
Provide a great user experience, and the money will follow. We've found this to be true time and time again with our own products and services. For publishers like you, this starts with offering content that's meaningful to your visitors. The more you can focus on your core asset -- your site's content -- the more successful you can be with AdSense.
We just launched a service that can help you spend less time, energy, and money on one of the biggest distractions for publishers: maintaining IT systems.
Google Apps for Your Domain
lets you offer powerful communication and collaboration tools including Gmail, Google Calendar and Google Talk to everyone with an account on your own domain, people within your organization and/or members of your community. You can private-label the interfaces to make them your own, and best of all, everything is managed on Google's scalable, secure systems, just like AdSense. No servers to install or maintain, no spam upgrades to think about, and no special software required.
And sticking with our own credo to focus on the user experience above all else, Google Apps for Your Domain is free.
Learn more and get started here
.
Posted by Jeremy Milo - Product Marketing Manager for Google Apps for Your Domain
Unlocking the relationship between CTR and earnings
Monday, September 25, 2006
Here's an AdSense mystery worthy of intrepid detective Veronica Mars: Why are increases in
clickthrough rate
(CTR) sometimes accompanied by decreases in earnings per click?
Occasionally, we hear from publishers who are perplexed that their earnings don't change despite an increase in CTR. This phenomenon can seem inexplicable, and when it happens, publishers may suspect that
'smart pricing'
has taken effect, or that Google is making revenue share changes. What's really going on?
AdSense is unique because it's designed to maximize
eCPM
for our publishers, taking into account both the advertiser's
cost-per-click
(CPC) bid and the likelihood that the ad will be clicked. Some ads are attractive to a broad range of site visitors and will be clicked on more frequently. While this can be great for your CTR, advertisers are often bidding less for these kinds of broadly targeted ads. Other ads are attractive only to a small niche of users. Advertisers will typically pay more for these tightly targeted ads, but those ads are also less likely to get clicked.
Depending on ad inventory, you may see some days on which AdSense will show a lot of high CTR/low CPC variety ads. On other days, you may see the reverse. If you see this correlation in your own AdSense reports, keep in mind that we're always working hard to maximize revenue for our publishers. One aspect of that is being able to best take advantage of the earnings characteristics of different kinds of ads.
Posted by Bryan Vu - AdSense Optimization Team
Designers are hard at work, and so are we
Friday, September 22, 2006
In honor of
Fashion Week
, this Saturday, AdSense will be workin' it out. No, not on the runway -- we'll be doing regular system maintenance from 10am-2pm PST. Even AdSense needs its beauty rest! ;)
You won't be able to access your account during this time, but don't worry, dahling - we'll keep serving those fabulous ads and recording all those stunning impressions they make on your visitors.
Posted by Julie Beckmann - AdSense Publisher Support
New channels page, new ad format
Thursday, September 21, 2006
This week we bring you two key improvements to AdSense that came about directly from publisher feedback.
First off, you'll be happy to hear that we've completely revamped the
Channels
page under your AdSense Setup tab. Besides cleaning up the design by housing each product on its own sub-tab, we've also made it easier for you to take action on your channels. Just select the checkbox next to a channel and then choose to activate, deactivate, remove, or rename the channel you've selected. You can also find more information about getting started with channels in our
Help Center
.
We're also launching the new 200 x 200 size ad format, better known as the small square. This ad format supports text, image and video ads, and we hope that you'll find it a useful option when integrating your ads into your site.
If you have other suggestions for future product features, we'd love to
hear them
!
Posted by Nikhil Achwal - AdSense Publisher Support
Video post: Want search results?
Tuesday, September 19, 2006
A few weeks ago, we told you that publishers can display AdSense for search results
within their own sites
. Now AdSense Product Manager Shirin Oskooi explains the benefits and provides a short demonstration in this video.
Interested in implementing search results within your own site? Just visit our
Help Center
for instructions.
Posted by Dobromir Montauk - AdSense Publisher Support
Inside AdSense
launches in Portuguese
Monday, September 18, 2006
We're excited to let you know about the launch of a new AdSense blog: Portuguese-speaking publishers can now read the latest AdSense news and announcements at
Por Dentro do AdSense: o blog oficial do AdSense em português
.
From São Paulo and Dublin, the AdSense Portuguese team supports publishers in countries including Angola, Brazil, Cape Verde, East Timor, and of course Portugal. The new blog will feature local case studies and information just for Portuguese-speaking publishers, as well as optimization tips and feature updates to help you make the most of your AdSense account.
Subscribe
to the new blog today and start receiving posts directly in your inbox!
Posted by the AdSense Portuguese blog team
Got referral feedback? Speak up!
Wednesday, September 13, 2006
In March, we asked for your
feedback on referrals
. With the launch of our
new button design
and the option to display referrals in more products and languages, the referrals team would love to hear more from you. Feel free to give us any type of feedback – whether it's how we can further improve the referrals program, or if you've seen great success with the new button design. We always enjoy
receiving mail
from you!
Posted by Laura Chen - AdSense Publisher Support
Google Pack available internationally
Monday, September 11, 2006
We're happy to tell you that Pack referral buttons are now available in additional languagues such as German, Portuguese, and Japanese. Don't forget -- when a Windows user you've referred to Pack downloads and installs it for the first time, you'll receive
up to US$2
in your account.
To begin displaying Pack referral buttons on your site, simply choose
Referrals
from the
AdSense Setup
page of your account, then select
Pack
as the product to which you'd like to refer users on your pages.
Posted by Laura Chen - AdSense Publisher Support
Add fun, dynamic content without all the work
Thursday, September 07, 2006
I'd like to share this earth-shattering news with you: David Hasselhoff (of Knight Rider and Baywatch fame) has come out with a classic
new music video
that should not be missed. How did I find out about it? I saw a dynamically generated link to it from
Google Related Links
at the bottom of my blog. (And I've found some other gems that way that have to wait for another post.)
Let me give you what the MBAs call the 8-second elevator pitch (our buildings are not very tall around here) on Google Related Links. The idea is you surf over to
http://www.google.com/relatedlinks/
and start creating a Google Related Links unit for your site. You pick the color, size, and types of content (related news, videos, searches, web pages) that you want to appear in this Related Links unit, and then copy the JavaScript over to your site just as you would do for an AdSense ad unit. Google crawlers will then crawl your site, see what type of content is there, and then dynamically show links in the unit that relate to your site.
While Google Related Links don't give you revenue directly, you can use them to keep your site fresh and interesting without any maintenance. Happy visitors mean repeat visits. And if you're feeling especially creative, try alternating between Google ads and Google Related Links in a given space on your page. This will encourage people to look in that space for interesting dynamic content.
Oh, and by the way, you're more than welcome to click the links in a Google Related Links unit on your own site. Happy surfing!
Posted by Shannon Bauman - Product Manager for Google Related Links
The AdSense Help Forum -- now in Deutsch and 中文
Wednesday, September 06, 2006
As membership in the English
AdSense Help Forum
crosses the 4,500 mark, we're very pleased to announce the launch of two new Help Forums:
AdSense 支持论坛
in Chinese, and the
AdSense Forum
for German speakers.
In these communities, you can help other publishers
optimize
their sites, ask for troubleshooting advice, or just chat about AdSense
features
and your experiences with the program.
現在
就向其他 AdSense 发布商学习吧!
Lernen Sie
von anderen AdSense Publishern!
Posted by Jordan Blackthorne - AdSense Publisher Support
Been laboring away?
Friday, September 01, 2006
Then take a rest this holiday! After working hard to optimize your site during the past month, it's time to take a break and enjoy the fruits of your efforts. Our U.S. offices will be taking a break this weekend as well, so you can expect that our responses to any messages you send us will take slightly longer to arrive. We'll be back, relaxed and rejuvenated, on Tuesday. If you're too excited about all the optimizations you've made to take it easy, then take some time to browse our
Help Center
or
Help Discussion Forum
over the long weekend.
Posted by Julie Beckmann - AdSense Publisher Support
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