We've moved.
Visit our new home for news and updates from AdSense
Inside AdSense
Google's official blog for news, tips and information on AdSense.
Policy Tips - Keeping the network family-safe
otrdiena, augusts 09, 2011
If you’re an avid blog reader, you probably remember blog series like
AdSense Facts & Fiction
and
Newbie Fridays
. After much demand, we’re excited to announce that we’ll be delivering more frequent policy posts. Every month, we’ll be taking a closer look at our policies to provide clarifications, best practices, and tips.
This week, we’d like to revisit one of our longest standing and most asked about policies: adult content. As every AdSense publisher should know, ads may only be placed on family-safe content. Because the label “family-safe” is a general term that differs among all countries and cultures, we often receive questions asking for clarification on what we consider adult content.
Prohibiting sexually explicit pornographic images is straightforward, but publishers often unknowingly overlook some of the more subtle content that can be intended for a mature audience. Examples can include adult toys or fetish sites, sheer/see-through clothing, and lewd or provocative poses (even if clothed) that have sexually gratifying overtones. This rule applies to links or ads that drive traffic to adult or mature content too.
Something else to keep in mind is that images are not the only elements that are considered adult. Text that is sexual in nature is considered adult content as well. Some examples include articles with sexual health tips (including medical-related advice), erotic stories, and comment spam with adult keywords (most commonly found on sites with
user-generated-content
).
When in doubt about whether an image or text might be construed as adult content, our rule of thumb is this: if you wouldn’t want a child to see the content or if you would be embarrassed to view the page in front of colleagues, then it’s probably not family-safe and you shouldn’t place AdSense ad code on it. We appreciate your help in making the network a balanced ecosystem where users, publishers, and advertisers can grow and thrive together.
Cecelia Choi, AdSense Policy team
Did you find this policy blog post helpful? You can share your feedback or tell us about a specific policy topic you'd like to learn more about
here
.
Iezīmes
#GlobalSpotlight
2
#SuccessStack
9
Active View
9
Ad formats
22
Ad layout
6
Ad Placement
2
AdSense
5
AdSense Anniversary
15
AdSense features
231
adsense guide
14
AdSense In Your City
22
AdSense Interface
61
AdSense Team
31
AdSense101
13
AMP
3
AskAdSense
4
Audience Engagement
4
Beginner's
1
Best Practice
22
Beta
1
Case studies
99
Certified Partners
4
Content strategy
23
DoubleClick
17
download
3
Earnings/Reports
70
eBook
3
Education
4
engagement
1
Facts and Fiction
11
FAQs
1
Feedback
10
Google Analytics
7
Google's Certified Publishing Partner
3
googlenew
13
Guest Blogger
4
Help
2
How to avoid policy violations
1
India
1
infographic
3
International
118
YouTube
3
Learn with Google for Publishers
17
Matched content
6
micro-moments
5
Mobile
67
Mobile optimization
3
Multi-Screen
32
Native
1
native ads
4
Newbie
32
Optimal ad placement
1
Optimization
165
Other
245
Other Google products
106
Page-Level
1
PageSpeed
10
Payments
62
Pakistan
1
Passion into profit
8
Policy
2
Pop-Unders
1
Pop-Ups
1
Product update
11
Program Policies
79
Programmatic
1
Social
19
Support
10
Tips
37
Urdu
1
User Generated Content
1
Video
41
Viewability
13
Webinars
15
Archive
2019
okt.
sept.
aug.
jūl.
maijs
febr.
janv.
2018
dec.
nov.
okt.
aug.
jūn.
maijs
apr.
marts
febr.
janv.
2017
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2016
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2015
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2014
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2013
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2012
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2011
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2010
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2009
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2008
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2007
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2006
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2005
dec.
nov.
okt.
sept.
aug.
Feed
Subscribe to receive posts via email:
Visit this group
Follow @adsense
Useful links
Get started with AdSense
Sign in to your account
AdSense Help Center
AdSense Help Forum
Related Google products
AdMob: Monetize your app
DoubleClick for Publishers Small Business
Google AdWords
Google Analytics
Give us feedback in our
Product Forums
.
