We've moved.
Visit our new home for news and updates from AdSense
Inside AdSense
Google's official blog for news, tips and information on AdSense.
‘Tis the Season for Placement Targeting: Optimize Your Ad Units
pirmdiena, oktobris 18, 2010
Last week
, we discussed
DoubleClick Ad Planner
, a media planning tool to help you improve your placement targeting. Now that you’ve made your website visible to advertisers with Ad Planner and ad placements, we want to help you ensure that your ad units are also visible to advertisers and ready to be targeted. Here’s how to take advantage of advertiser spend with your ad units:
1. Implement your ad units
above the fold and near your content
, where users are already engaging with your site. “Above the fold” refers to the area on a page that a user can see without scrolling down.
2. Where possible, use
top-performing ad sizes
like the medium rectangle (300x250), large rectangle (336x280), leaderboard (728x90), and wide skyscraper (160x600).
3. Enable your ad units to
show text and image ads
, so that all relevant, available ad inventory is competing to appear on your site. Many advertiser campaigns are made up of image ads, so we highly recommend activating this feature to take full advantage.
Once you've made the changes, not only will your ad placements be ready for this holiday season, but they’ll also be targetable by advertisers in future ad campaigns.
To learn more about these topics, check out our YouTube videos on
image ads
and
high performing ad units
, or read more in our
Help Center
.
Check back next week for more ‘Tis the Season for Placement Targeting tips!
Posted by Charise Wong -
Inside AdSense
team
Iezīmes
#GlobalSpotlight
2
#SuccessStack
9
Active View
9
Ad formats
22
Ad layout
6
Ad Placement
2
AdSense
5
AdSense Anniversary
15
AdSense features
231
adsense guide
14
AdSense In Your City
22
AdSense Interface
61
AdSense Team
31
AdSense101
13
AMP
3
AskAdSense
4
Audience Engagement
4
Beginner's
1
Best Practice
22
Beta
1
Case studies
99
Certified Partners
4
Content strategy
23
DoubleClick
17
download
3
Earnings/Reports
70
eBook
3
Education
4
engagement
1
Facts and Fiction
11
FAQs
1
Feedback
10
Google Analytics
7
Google's Certified Publishing Partner
3
googlenew
13
Guest Blogger
4
Help
2
How to avoid policy violations
1
India
1
infographic
3
International
118
YouTube
3
Learn with Google for Publishers
17
Matched content
6
micro-moments
5
Mobile
67
Mobile optimization
3
Multi-Screen
32
Native
1
native ads
4
Newbie
32
Optimal ad placement
1
Optimization
165
Other
245
Other Google products
106
Page-Level
1
PageSpeed
10
Payments
62
Pakistan
1
Passion into profit
8
Policy
2
Pop-Unders
1
Pop-Ups
1
Product update
11
Program Policies
79
Programmatic
1
Social
19
Support
10
Tips
37
Urdu
1
User Generated Content
1
Video
41
Viewability
13
Webinars
15
Archive
2019
okt.
sept.
aug.
jūl.
maijs
febr.
janv.
2018
dec.
nov.
okt.
aug.
jūn.
maijs
apr.
marts
febr.
janv.
2017
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2016
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2015
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2014
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2013
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2012
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2011
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2010
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2009
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2008
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2007
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2006
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2005
dec.
nov.
okt.
sept.
aug.
Feed
Subscribe to receive posts via email:
Visit this group
Follow @adsense
Useful links
Get started with AdSense
Sign in to your account
AdSense Help Center
AdSense Help Forum
Related Google products
AdMob: Monetize your app
DoubleClick for Publishers Small Business
Google AdWords
Google Analytics
Give us feedback in our
Product Forums
.
