We've moved.
Visit our new home for news and updates from AdSense
Inside AdSense
Google's official blog for news, tips and information on AdSense.
Bridging the gap: The value proposition - how and why we pitch the Google Content Network to advertisers
trešdiena, aprīlis 21, 2010
I sell the Google Content Network, Google's ad network of over one million publishers to advertisers of all sizes, as a great way to reach customers in all stages of the buying cycle. Content advertising is great for demand generation, for getting the news out about a new product, or about an upcoming sale.
How do I pitch the Content Network? To many of my advertisers, the Content Network can be tricky to navigate. The network's reach is vast and with hundreds of thousands of sites, it can be difficult to choose the most relevant sites. The key here is finding the body of traffic that is already somewhat interested in their products/services. This is always my focus when pitching Content advertising to customers.
There are many industries or "verticals," into which our advertisers are grouped. Part of my job is to share Technology industry information with our advertisers and guide them to Technology websites. For instance, I work with some clients who sell smart phone accessories like skins, covers, faceplates, and chargers. But where should they place ads on the vast Content Network? It's my team's job to point the in the right direction. In this case, I'd recommend several types of websites and also recommend some types of sites to exclude because they may be less relevant. Advertisers may want to target sites with gadget reviews or online publications about technology. Well-targeted and relevant people will see the cell-phone ads there.
I always pitch the network as a place where advertisers can engage with their target audience at the moment of relevance. Once the ads are in front of the right eyes, it's a great way for advertisers to engage with their customers online.
Posted by Sharon Park - AdWords Content Specialist team
Iezīmes
#GlobalSpotlight
2
#SuccessStack
9
Active View
9
Ad formats
22
Ad layout
6
Ad Placement
2
AdSense
5
AdSense Anniversary
15
AdSense features
231
adsense guide
14
AdSense In Your City
22
AdSense Interface
61
AdSense Team
31
AdSense101
13
AMP
3
AskAdSense
4
Audience Engagement
4
Beginner's
1
Best Practice
22
Beta
1
Case studies
99
Certified Partners
4
Content strategy
23
DoubleClick
17
download
3
Earnings/Reports
70
eBook
3
Education
4
engagement
1
Facts and Fiction
11
FAQs
1
Feedback
10
Google Analytics
7
Google's Certified Publishing Partner
3
googlenew
13
Guest Blogger
4
Help
2
How to avoid policy violations
1
India
1
infographic
3
International
118
YouTube
3
Learn with Google for Publishers
17
Matched content
6
micro-moments
5
Mobile
67
Mobile optimization
3
Multi-Screen
32
Native
1
native ads
4
Newbie
32
Optimal ad placement
1
Optimization
165
Other
245
Other Google products
106
Page-Level
1
PageSpeed
10
Payments
62
Pakistan
1
Passion into profit
8
Policy
2
Pop-Unders
1
Pop-Ups
1
Product update
11
Program Policies
79
Programmatic
1
Social
19
Support
10
Tips
37
Urdu
1
User Generated Content
1
Video
41
Viewability
13
Webinars
15
Archive
2019
okt.
sept.
aug.
jūl.
maijs
febr.
janv.
2018
dec.
nov.
okt.
aug.
jūn.
maijs
apr.
marts
febr.
janv.
2017
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2016
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2015
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2014
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2013
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2012
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2011
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2010
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2009
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2008
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2007
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2006
dec.
nov.
okt.
sept.
aug.
jūl.
jūn.
maijs
apr.
marts
febr.
janv.
2005
dec.
nov.
okt.
sept.
aug.
Feed
Subscribe to receive posts via email:
Visit this group
Follow @adsense
Useful links
Get started with AdSense
Sign in to your account
AdSense Help Center
AdSense Help Forum
Related Google products
AdMob: Monetize your app
DoubleClick for Publishers Small Business
Google AdWords
Google Analytics
Give us feedback in our
Product Forums
.
