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How to win advertisers and influence ad competition
ceturtdiena, augusts 17, 2006
UPDATE: Sorry, the Onsite Advertiser Sign-up feature is
no longer available
.
For today’s optimization tip, I'd like to focus on a site targeting feature:
Onsite Advertiser Sign-up
. This enables advertisers to quickly and easily target cost-per-impression (CPM) ads specifically to your site, from your site.
As a publisher, you'll be automatically opted in to Onsite Advertiser Sign-up. You can also
customize the landing page
advertisers will see when they click on the ‘Advertise on this site’ link within your ad units. This is your opportunity to market your site to advertisers, so don’t settle for the default description – this won’t convince advertisers why they should site target you. Write a sharp and compelling paragraph to engage advertisers and let them know what your site’s all about.
You'll benefit when more advertisers sign up to advertise on your site, since more competition among ads means more money for you. Just remember - keep it advertiser-friendly!
Posted by Natalie Avdeef - AdSense Optimization Team
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