Great content can get lost when it’s hosted on a website with poor usability. Pages that are slow, needlessly complex, or difficult to navigate are more likely to disrupt your visitors focus and drive them away.
Speed: A
recent study by Google found a strong correlation between page speed and key performance indicators like revenue, bounce rate, session duration, and viewability. Web users are impatient when it comes to loading times, and are likely to get frustrated and abandon slow pages.
Scroll: Infinite scroll continues to add new content at the bottom of your page, taking away the need to load new pages.
It’s ideal for publishers that post lengthy articles, tutorials, or slideshows, and works particularly well for websites focused on mobile consumption.
Style: Your website needs to look attractive and consistent across all pages to build immediate trust with new visitors. Focus on two areas: content style and ad style.
For content style, choose a theme, layout, and color scheme, then stick to it. Consistency is key to developing a brand that your readers will grow comfortable and familiar with.
Responsive web design improves UX by maintaining the same look and feel to your site regardless of the device it’s being viewed on.
With ad style, the first thing to consider is how they will affect the flow of content on your site. Placing ads at natural breaks in your narrative, or in areas where the user’s attention may have waned, can improve UX and
may encourage a higher CTR (click-through rate).
Simple: The best digital content is scannable, snappy, and intuitive. By focusing on simplicity, you’re removing the roadblocks that potentially stop users from enjoying your content.
Here’s some tips to make sure your site is as easy as possible to engage with:
