Inside AdSense
Google's official blog for news, tips and information on AdSense.
How to address 'insufficient content' disapprovals on your AdSense application
Wednesday, March 01, 2017
Today, we'd like to demystify one of the most common reasons why
AdSense
applications get disapproved: the
site has insufficient content
. What exactly do we mean by this, and how can you fix this issue on your site?
If a site is found to have insufficient content, this means that the site may not have enough text, and/or the site was deemed to be "under construction." To be approved for AdSense and show relevant ads on your site, your pages need to have enough text on them for our specialists to review and for our crawler to be able to determine what your pages are about. Sites that contain mostly images, videos or Flash animations may not be approved. Additionally, sites that consist only of a site template and very little content may not be approved.
Why is it important for your site to have plenty of content?
The AdSense program policies
are designed to foster a healthy ecosystem that helps protect users, advertisers, and publishers. Our policies prohibit Google ads to be placed on any non-content-based page or placed on pages published specifically for the purpose of showing ads. We use factors such as keyword analysis, word frequency, and font size in order to determine what a webpage is about and precisely match Google ads to each page. Therefore, it's important for sites to have lots of high quality and unique content in order to provide meaningful user experiences and allow Google to serve
relevant ads
to users.
If your AdSense application wasn't approved due to insufficient content (or for
other reasons
), you're welcome to make corrections to your application and/or improvements to your site and
re-submit your AdSense application
for further consideration. Before you re-submit your application, check out our
AdSense policies: a beginner's guide
and additional
tips
to help ensure that your site's pages are ready for AdSense.
If you're wondering how to make improvements to your site, remember that there are lots of published sites already, so think about what it is that makes your pages unique. You should aim to create original and relevant content that keeps users engaged and encourages them to visit your site again and again.
Check out our
help article
for more information about insufficient content and other common AdSense application disapproval reasons. If you're still having issues, check out our
troubleshooter for disapproved application
s. Hopefully after reading this blog post and our other help articles, you can take steps to get your AdSense application approved. If you have questions, join the #AskAdsense conversation Thursdays at 9:30am PT on Twitter to speak with our support team.
Posted by: Danielle Chang, Ad Traffic Quality team
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